To be honest, the marketing department needs a major overhaul, as the communication and optics have been poor.
It's clear that Xbox is slowly pivoting away from the dying console space, and the more hardcore 5% of gamers are lashing out at the change.
Right now, most Xbox gamers just play their games and are not engaged with the future of Xbox.
But Microsoft has to be careful because these YouTube videos and constant "Xbox is dead" messaging will seep through.
Someone at Microsoft or Microsoft Gaming needs to get this trend by the scruff of the neck and make it very clear that Xbox is here to stay (which it is going by the increasing yearly revenues).
One day Xbox will just publish games, and sell off their oem to 3rd party partners like Asus, and they will be making more money than they ever did in the expensive home console space.
I would rather get a decent gaming laptop than the Ally X, but the standard Ally at £500 is something I may consider depending on performance Vs something like the steam deck.
I will say, after reading the statement again, I do believe it's actually a clever way to keep things vague. The sad thing is that I genuinely do not trust Microsoft to follow through with what they say anymore due to the number of times they have pivoted in a matter of weeks.
It makes me feel unsafe in my investment over the last number of years. I know that seems a bit dramatic, but when you feel uncertain about the future and there is no clear reassurance, you start to wonder if it's worth investing your time and money into this ecosystem.
I cannot say I have ever felt uncertainty with Nintendo or Sony. I trust them to be around in 5 years.
For Xbox, it's more like I hope they are around in 5 years.
@Questionable_Duck The decision was apparently made pre promotion. Hopefully Microsoft clarify the situation soon as it's getting a lot of traction online now from various sources.
@Gunbeld I think they will only report something as big as that if they had corroborative evidence first. If it's 2 or 3 reports saying the same thing or someone at pure Xbox/hookshot has been told by someone they deem to be reliable.
Edit: Just seen judson althoff was is involved which is a big red flag.
The value is there but unfortunately Microsoft failed to realise that game pass is for mostly casual gamers who would never have time to play the 10-20 hours of day 1 games per week to make the subscription worth while.
For me maybe I could justify the £22.99 a month based on the amount of day one gamepass games I've played ahd saved money on buy I know I'm one of a rare few.
The only way I will be getting Game Pass Ultimate in the future is if I can continue to get those 30% off codes. Once they are done then I am done. I didn't think £14.99 a month was worth it let alone £22.99.
@Ricky-Spanish "Discover the breathtaking landscapes of Japan and become a racing Legend at the Horizon Festival in Forza Horizon 6, which will launch first on Xbox Series X|S consoles and PC in 2026, and PlayStation 5 post-launch. Wishlist now on the Microsoft Store and Steam!" - on the Xbox website
@OldGamer999 I think the strategy is to maximise Game Pass subscriptions for a set time period of 3-6 months for those premium AAA titles, then port them over to PS5 when that has run dry. It certainly makes the most business sense.
I can imagine that with this being out in the latter part of 2026, it will be a little too early to show anything off yet. The developer direct in January will be where this gets its full blowout.
I never knew Costco in the UK even sold Xbox consoles, haha. There is Argos, Smyths, Currys and Game where you can show up and buy an Xbox in store, so it's not really the bleak story like it seems for the UK at least. I do think they are now slowing down production ahead of the new Xbox console due next year.
@Cakefish This is mainly due to the performance levels—Switch 2 is locked at 30fps/ no split screen, while Xbox Series X/Ps5 offer 60fps and a split screen. The Series S version should be £60, but MS keeps price parity.
I might pick this up on a deep discount a couple of patches down the line. If they fix some bits, like entering different cars in free roam and performance bugs/AI, then it could be a half-decent story game.
It's only a console war if you can't afford all the devices. I have always enjoyed a broad range of gaming hardware to get the best of each platform's game library and features.
The 2019 CPU needs an upgrade if we are expecting all current gen games like Crimson Desert and GTA 6 to hit 60fps at an acceptable resolution. GTA 6 might not even be able to hit 60fps with the current CPU and that is a clear limitation.
@Titntin PS5 sadly has 3 fan manufacturers, 2 batches with super silent fans and the other with rather loud Foxconn fans. My last PS5 slim had the dreaded Foxconn fans, but my new Pro has either an OG Nidec or Delta fan. It affects about 20% of all new build units, mainly the new slim.
I think it's just a new controller, haha. If it is anything more, that would be good. Asus is a great PC brand to partner with, so I could end up buying more Xbox-branded hardware from them in the future.
Comments 547
Re: Absolum Studio Admits Xbox Release 'Wasn't A Priority' Due To Small Development Team
@eduscxbox I just decided to have a PS5 and Xbox, best of both worlds.
Re: Talking Point: How Often Do You Replay Games?
Question to X users: How often do you play your games? lol.
Re: Xbox Journalist Says Latest Rumours Are 'A Huge Challenge For The Brand Right Now'
To be honest, the marketing department needs a major overhaul, as the communication and optics have been poor.
It's clear that Xbox is slowly pivoting away from the dying console space, and the more hardcore 5% of gamers are lashing out at the change.
Right now, most Xbox gamers just play their games and are not engaged with the future of Xbox.
But Microsoft has to be careful because these YouTube videos and constant "Xbox is dead" messaging will seep through.
Someone at Microsoft or Microsoft Gaming needs to get this trend by the scruff of the neck and make it very clear that Xbox is here to stay (which it is going by the increasing yearly revenues).
One day Xbox will just publish games, and sell off their oem to 3rd party partners like Asus, and they will be making more money than they ever did in the expensive home console space.
Re: AMD's Partnership On PS6 Will Benefit 'Every Gaming Platform', Says General Manager
I am looking forward to seeing what AMD cooks up for Xbox and PS for next gen. It might be the first time there is a divergence in power.
Also its pretty normal for AMD to work with Microsoft and Sony, they have done it for years.
Re: ROG Xbox Ally X Continues To Sell Out, While Standard Version Remains More Readily Available
I am looking into the £499.99 Xbox Rog Ally as an option but I will wait for full reviews to come out first.
Re: Ninja Gaiden 4 Is Now Available To Preload On Xbox Game Pass
I am looking forward to checking this out on Game Pass.
Re: New Silent Hill F Xbox Advertisement Makes It Clear You're Only Buying A 'License'
@FrenchVaniIIuxe My advice to you is to purchase digital games only, haha.
Re: New Silent Hill F Xbox Advertisement Makes It Clear You're Only Buying A 'License'
A physical disc is nothing more than something nice to look at on a shelf and a license on a disc.
Sometimes, you even have some or most of the game on the disc.
But you don't own it any more than a digital licence.
True media format ownership would mean you can copy, transfer, or redistribute these games.
In this life, the only thing we truly own is ourselves, and even that is up for debate.
You don't need to own things to be happy. You just need to enjoy and appreciate things that come your way.
Re: Seven Games Tested On ROG Xbox Ally X In 45 Minutes Of Impressive Pre-Release Footage
I would rather get a decent gaming laptop than the Ally X, but the standard Ally at £500 is something I may consider depending on performance Vs something like the steam deck.
Re: Xbox Issues Statement Denying Rumour That Next-Gen Console Could Be Cancelled
I will say, after reading the statement again, I do believe it's actually a clever way to keep things vague. The sad thing is that I genuinely do not trust Microsoft to follow through with what they say anymore due to the number of times they have pivoted in a matter of weeks.
It makes me feel unsafe in my investment over the last number of years. I know that seems a bit dramatic, but when you feel uncertain about the future and there is no clear reassurance, you start to wonder if it's worth investing your time and money into this ecosystem.
I cannot say I have ever felt uncertainty with Nintendo or Sony. I trust them to be around in 5 years.
For Xbox, it's more like I hope they are around in 5 years.
Re: Xbox Issues Statement Denying Rumour That Next-Gen Console Could Be Cancelled
@Hapless The difference is one is making more money than ever on gaming revenue alone and the other had significant financial troubles.
MS don't need to exit the console business, it would be a choice from them if they felt they could make more money another way.
Re: Multiple Xbox Games Temporarily Delisted Due To Security Issue With The Unity Engine
@Gunbeld I guess we'll have to wait and see both have gotten things right and wrong.
Re: Multiple Xbox Games Temporarily Delisted Due To Security Issue With The Unity Engine
@Questionable_Duck The decision was apparently made pre promotion. Hopefully Microsoft clarify the situation soon as it's getting a lot of traction online now from various sources.
Re: These 30+ Games Are Coming To Xbox Next Week (October 6-10)
The best of Game Pass will be the last week of October with Ninja Gaiden 4 and TOW 2. I saved myself £120 right there.
Re: Black Ops 7 Beta Review (Xbox) - A Bit Of A Re-Skin, But Zombies Mode Shines
Im not really into the online stuff but I will check out the campaign when it comes to Game Pass.
Re: Multiple Xbox Games Temporarily Delisted Due To Security Issue With The Unity Engine
@Gunbeld I think they will only report something as big as that if they had corroborative evidence first. If it's 2 or 3 reports saying the same thing or someone at pure Xbox/hookshot has been told by someone they deem to be reliable.
Edit: Just seen judson althoff was is involved which is a big red flag.
Re: Jump Space Is Dominating The Xbox Charts Right Now, And There's A Good Reason For It
Looks interesting! I might have to check this one out.
Re: 'Price Increases Are Never Fun For Anybody' Says Xbox Exec Defending Game Pass Changes
The value is there but unfortunately Microsoft failed to realise that game pass is for mostly casual gamers who would never have time to play the 10-20 hours of day 1 games per week to make the subscription worth while.
For me maybe I could justify the £22.99 a month based on the amount of day one gamepass games I've played ahd saved money on buy I know I'm one of a rare few.
Re: Poll: What Are Your Plans For Xbox Game Pass After This Week's News?
This will only be bad news for PS players in the future
Re: Xbox Game Pass Is Getting A Major Overhaul With New Names, Games & Price Changes
Price rises for Xbox and lack of competition equals price rises for Playstation. Nobody wins in this situation.
Re: Xbox Game Pass Is Getting A Major Overhaul With New Names, Games & Price Changes
The only way I will be getting Game Pass Ultimate in the future is if I can continue to get those 30% off codes. Once they are done then I am done. I didn't think £14.99 a month was worth it let alone £22.99.
Re: Forza Horizon 6 Devs Discuss Why Japan Was 'Right Fit' & When To Expect Gameplay
@Ricky-Spanish "Discover the breathtaking landscapes of Japan and become a racing Legend at the Horizon Festival in Forza Horizon 6, which will launch first on Xbox Series X|S consoles and PC in 2026, and PlayStation 5 post-launch. Wishlist now on the Microsoft Store and Steam!" - on the Xbox website
Re: Forza Horizon 6 Devs Discuss Why Japan Was 'Right Fit' & When To Expect Gameplay
@OldGamer999 I think the strategy is to maximise Game Pass subscriptions for a set time period of 3-6 months for those premium AAA titles, then port them over to PS5 when that has run dry. It certainly makes the most business sense.
Re: Forza Horizon 6 Heads To Japan In 2026, Day One On Xbox Game Pass
Another great game to add to Game Pass!
I can imagine that with this being out in the latter part of 2026, it will be a little too early to show anything off yet. The developer direct in January will be where this gets its full blowout.
Re: These 40+ Games Are Coming To Xbox Next Week (September 22-26)
@Hawklord22 Just so you know, for the console, you can only add previous routes from the full launch on the 30th at 4 pm GMT.
Re: ROG Xbox Ally Spotted With Price And 'Pre-Order Now' Banner At UK Retailer
£499.99 is a decent price for this device overall
Re: Roundup: All The Xbox Reveals From September 2025's State Of Play
Wolverine is the only one I will get on PS5; all the 3rd-party stuff I can get much cheaper digitally via Xbox codes.
Sony is still at it with the exclusive armour skins for Crimson Desert.
Re: Major Retailer Seemingly Clearing Out Xbox Series Stock In Certain Regions Right Now
I never knew Costco in the UK even sold Xbox consoles, haha. There is Argos, Smyths, Currys and Game where you can show up and buy an Xbox in store, so it's not really the bleak story like it seems for the UK at least. I do think they are now slowing down production ahead of the new Xbox console due next year.
Re: Microsoft Announces New Price Increases For Xbox Series X|S In The US
I feel grateful I live outside the US, where prices are still reasonable for now
Re: Roundup: Here's What The Reviews Are Saying About Borderlands 4
@Cakefish This is mainly due to the performance levels—Switch 2 is locked at 30fps/ no split screen, while Xbox Series X/Ps5 offer 60fps and a split screen. The Series S version should be £60, but MS keeps price parity.
Re: MindsEye 'Update 4' Now Live On Xbox, Includes Multiple Performance Upgrades
I might pick this up on a deep discount a couple of patches down the line. If they fix some bits, like entering different cars in free roam and performance bugs/AI, then it could be a half-decent story game.
Re: Football Manager 26 Unveils New Match Engine With Huge Graphical Improvements
Is this coming to Xbox? I can only see PC platforms listed at the moment, which is a concern.
Re: Hollow Knight: Silksong Is Crashing The Xbox Store, Here's How To Install It
Expedition 33 is under severe threat of not winning GTOY for 2025.
Re: Xbox & PlayStation's New Social Media Ads Make Fans Question Whether 'Console War' Is Over
It's only a console war if you can't afford all the devices. I have always enjoyed a broad range of gaming hardware to get the best of each platform's game library and features.
Re: These Six Games Are Coming To Xbox Game Pass (September 2-16)
RoadCraft and Silksong are great additions for Game Pass.
Re: Final Fantasy Boss Says 'There's No Real Need' For Next-Gen Consoles Like A Series X Successor
The 2019 CPU needs an upgrade if we are expecting all current gen games like Crimson Desert and GTA 6 to hit 60fps at an acceptable resolution. GTA 6 might not even be able to hit 60fps with the current CPU and that is a clear limitation.
Re: Euro Truck Simulator 2 And American Truck Simulator Are Coming To Xbox
Probably late 2026 or 2027 then. Road Kings will be out next year so that should tide trucking fans over.
Re: Hollow Knight: Silksong Is Finally Heading To Xbox Game Pass This September
It's time to get silky.
Re: Microsoft Explains Why ROG Xbox Ally Price & Pre-Orders Haven't Been Announced Yet
It's clear the insiders have outdated information. MS are probably trying to find a way to drive to cost to improve sales and optics.
Re: Square Enix's Triangle Strategy Is Shadow Dropping Today On Xbox
Glad console exclusives are becoming less and less now
Re: Black Myth: Wukong Comparison Shows Difference Between Xbox Series X And Series S
@Ricky-Spanish What are you talking about? It only got delayed by exactly 1 year to the day of launch, haha
Re: Black Myth: Wukong Comparison Shows Difference Between Xbox Series X And Series S
Turns out that 10GB RAM was not an issue after all...
Re: Hyperkin Is Going Full-PS5 With Its New 'Competitor' Xbox Controller
I think I want to get this haha
Re: Xbox Shares First Look At The Outer Worlds 2 Since Its Pricing U-Turn
The more I see, the less excited I get tbh.
Re: Assassin's Creed Shadows Is Europe's Best-Selling New Game Of 2025 So Far
@FarmDog08 Curious how much the top 20 sold if E33 sold that amount.
Re: Microsoft 'Wraps Up' Xbox Series X|S Era As Hardware Chief Teases What's Next
I am looking forward to seeing what MS cooks up with Asus.
Re: Microsoft 'Wraps Up' Xbox Series X|S Era As Hardware Chief Teases What's Next
@Titntin PS5 sadly has 3 fan manufacturers, 2 batches with super silent fans and the other with rather loud Foxconn fans. My last PS5 slim had the dreaded Foxconn fans, but my new Pro has either an OG Nidec or Delta fan. It affects about 20% of all new build units, mainly the new slim.
Re: ASUS Teases Another 'Extraordinary' Xbox Reveal For Gamescom 2025
I think it's just a new controller, haha. If it is anything more, that would be good. Asus is a great PC brand to partner with, so I could end up buying more Xbox-branded hardware from them in the future.
Re: Poll: Should The Next Xbox Controller Support AA Batteries Again?
AA batteries - no, removable battery packs- yes.
Re: Here's What Might Leave Xbox Game Pass In September 2025
TSW 6 will be replacing 5 just after 5 comes off the service.