They need to focus on their own platform instead of promoting that the games will also be on the competitor platforms (I am talking about third party games). It is an XBOX showcase, so the focus should be on XBOX.
Sony and Nintendo don't do it, so Xbox should not either.
@Lanmanna If they were aggressive about it, sure, it would potentially move units but one game is not enough. They would need several more bangers like FH6 and perhaps a price cut to move units.
I never implied that they should move away from PC. I just don't want them to release their games on to PlayStation and keep running the Xbox consoles into the ground.
Xbox seemingly now wants to make their console business more successful, they need exclusives. Trying to sell a console without exclusives when Nintendo and PlayStation sell exclusives is basically a suicide run.
Yes they sold about 5 million copies of FH5 on PS5 but they only made approx. 667 million in total along with their other games they released on PlayStation compared to the billions on their own platform.
That amount of money in my opinion at least is absolutely not worth the brand damage that it did to Xbox.
@Skinny-Pete I played through the entire game and enjoyed it. The gameplay was rather repetitive and some fights were hard but I still liked it. I loved the art style
Xbox Game Studios would be exclusive, ideally make it console exclusive for a year or so then release on PC. In the meantime while it is out only on consoles, I would have developers focus on optimising the PC version to release a quality port on par with the console version and not a broken buggy mess.
They need to treat their Xbox console players like first class citizens. I have been feeling like a 3rd class citizen ever since they started with the multiplatform strategy.
Sony and Nintendo have games "permanently" exclusive to their consoles so why shouldn't Microsoft do the same?
That will only set an expectation that it will eventually release on PlayStation and instead of getting a person to buy their console they will just wait instead, similar to how PC players would just wait for PC ports of PlayStation games and not buy a PlayStation which had Sony change their strategy and pull single player games from PC in order to sell more consoles.
Focus on the console. Make a console that is priced competitively and designed to be developer friendly and with a sleek user interface focused on games. No "hybrid PC" nonsense (not a fan of that concept personally). No "this is an Xbox" bs either! There is only ONE Xbox and that is the console!
Exclusives. Have Xbox game studios develop exclusive games, Bethesda case by case and Activision mainly multiplatform for extra revenue. For some bigger titles have them be only on console for a year or two and in the meantime allow developers to polish the PC port while the game(s) help move console units at peak interest. No multiplatform bs for Xbox's legacy franchises.
Invest into existing studios and create new ones. Take risks, make more original games. For existing IPs have developers that are passionate about them work on them. Create an environment for devs that allows for max creativity. Have no AI involved either. Focus on making quality titles that people want to play.
Focus on getting dev kits into the hands of as many indie devs as possible.
Bring back Xbox live arcade!
Aggressive advertising to let people know about the console and what the brand offers. I barely see any Xbox ads on TV if at all. I want the brand to be present everywhere it can be.
No more Day one releases on Game pass and instead have one tier with a 100 older titles for a small monthly fee. Ideally the same price that game pass originally had. Also bring back the Xbox Live branding.
Focus on social features and the community in general. Have a yearly survey where users can provide feedback on what they want to see from the brand and products.
Support for physical games. Be able to pop in your old discs and play and put effort to release first party titles complete on the disc.
@Deformedpye I have seen Series Xs with dead SSDs. Once the SSD is dead the console is a brick. There is no way fixing it unless you send it to Microsoft for a repair. I do not want my console to meet the same fate.
I have hard drives that are decade+ old and some are 2 decades old and they still function fine with no problems. I would also want my Series X to last that long too. If we could easily replace the internal SSD like we can replace a Hard drive on an Xbox One, I would not be concerned at all about it.
Xbox needs a new CEO. One that is like Peter Moore in mentality. Someone that understands the importance of exclusives and someone that wants to make Xbox the Nr.1 place to play games. Someone that has the hunger to compete hard.
@FrenchVaniIIuxe The console gets nowhere near hot enough to melt solder.
High lead solder melts at 350C Lead Free at about 250C.
The reason why something like the towel trick sometimes worked because the underfill would soften on the GPU and temporarily restore the cracked solder bumps.
@FrenchVaniIIuxe Solder was not the issue. The issue was that early consoles shipped with defective GPUs that contained low tg underfill. The GPU's normal operating temps (low to high 70C) were above what the underfill could handle (which was a max of 70C) before it would soften and not support the solder bumps (which were high lead) and over time, with enough usage (thermal cycles), those solder bumps would crack and the GPU would prematurely fail. This also affected early PS3s and PC graphics cards.
Microsoft solved the issue by releasing fixed GPUs that used the correct underfill at around the 12th week of 2008. Any original model that was manufactured or was serviced in Q2 of 2008 and later will be very robust.
Well that is great to hear. Wish more of their games shipped complete on a disc or two. Gears of War E Day better be in its entirety on a disc or 2. Same goes for the next Forza and Fable. I don't care how many discs it takes as long as I can install and play a game while being completely offline.
@BacklogBrad You're framing this like Xbox always being weak on exclusives justifies throwing in the towel. That’s not evolution—that’s capitulation. The last two years finally gave Xbox real momentum with 1st party content, and instead of using that to strengthen their platform, they’re giving it away. That’s not growth. That’s losing your identity.
Yeah, more Xbox branded devices might exist, but what good are they if there's no compelling reason to own one? If your top games are playable day one on PlayStation, PC, and cloud, then the "Xbox console" becomes irrelevant. It’s just a glorified Game Pass dongle. Brand presence means nothing without platform value.
Nintendo and Steam aren’t competing with Sony in the same space. Nintendo does its own thing, and Steam’s not even in the living room yet. That hypothetical "Steam home console" you're banking on doesn’t exist—and until it does, Sony does dominate the traditional console market. If Xbox backs out of that fight, Sony basically owns the living room.
This isn’t about redefining the industry—it’s about one of the few remaining competitors pulling their punches in the name of short-term revenue. That’s dangerous. We’ve already seen what happens when a market loses meaningful competition—prices go up, quality stagnates, and the consumer loses.
Exclusives are a pain sometimes, sure—but they drive innovation, platform identity, and actual competition. Without them, it’s just a homogenized content dump with no stakes. If you think that’s better for the industry, you’re not thinking long-term.
@BacklogBrad This whole multiplatform strategy might make sense on paper for short-term profits, but it’s killing the Xbox brand and its hardware. If all the major Xbox titles are going to show up on PlayStation anyway, why would anyone bother buying an Xbox?
They're erasing the one real reason to stay in their ecosystem: exclusives. Without that, Xbox becomes just a less popular PC alternative with a subscription service. And once people stop buying the consoles, the platform loses relevance fast and the consoles get discontinued.
In the long run, this doesn’t just hurt Xbox—it hurts the entire industry. Without a strong Xbox competing head-to-head with PlayStation, we’re heading straight into a Sony monopoly. And that means less innovation, fewer consumer choices, and a stagnating console market.
Comments 61
Re: 'It Was A Miss, And I Own It' - Xbox CEO Hints At Removing PS5 & Switch Logos From Showcases
They need to focus on their own platform instead of promoting that the games will also be on the competitor platforms (I am talking about third party games). It is an XBOX showcase, so the focus should be on XBOX.
Sony and Nintendo don't do it, so Xbox should not either.
It is not that hard to do a Google search people.
Re: Forza Horizon 6 Seemingly Sold Almost 5 Million Copies Before Its Opening Weekend
@Lanmanna If they were aggressive about it, sure, it would potentially move units but one game is not enough. They would need several more bangers like FH6 and perhaps a price cut to move units.
I never implied that they should move away from PC. I just don't want them to release their games on to PlayStation and keep running the Xbox consoles into the ground.
Re: Forza Horizon 6 Seemingly Sold Almost 5 Million Copies Before Its Opening Weekend
@Fiendish-Beaver
Xbox seemingly now wants to make their console business more successful, they need exclusives. Trying to sell a console without exclusives when Nintendo and PlayStation sell exclusives is basically a suicide run.
Yes they sold about 5 million copies of FH5 on PS5 but they only made approx. 667 million in total along with their other games they released on PlayStation compared to the billions on their own platform.
That amount of money in my opinion at least is absolutely not worth the brand damage that it did to Xbox.
Re: Forza Horizon 6 Seemingly Sold Almost 5 Million Copies Before Its Opening Weekend
This just proved that Xbox does not need PlayStation.
It is simple, you release a good game, and people will buy it.
Re: Xbox's South Of Midnight Wins Big At CGA 2026 Following PS5 & Switch 2 Release
@Skinny-Pete I played through the entire game and enjoyed it. The gameplay was rather repetitive and some fights were hard but I still liked it. I loved the art style
Re: Xbox's South Of Midnight Wins Big At CGA 2026 Following PS5 & Switch 2 Release
@oopsiezz
Not trying to push any agendas smh
Re: Xbox Hires New Exec To 'Strengthen The Console Side' Of The Business
@fatpunkslim
I sure hope so
Re: Xbox's South Of Midnight Wins Big At CGA 2026 Following PS5 & Switch 2 Release
Of course, as soon as an Xbox game releases on PlayStation it gets praise smh
Re: Poll: Which Is Your Favourite Forza Horizon Game To Date?
3 is the peak of the franchise.
Re: Xbox CEO Reveals New Start-Up Animation Coming To Consoles Next Week
I am pleasantly surprised and really like it!
Re: You're The Xbox Boss And Need To Figure Out Exclusivity, What Decision Are You Making?
The way I would approach it is
Xbox Game Studios would be exclusive, ideally make it console exclusive for a year or so then release on PC. In the meantime while it is out only on consoles, I would have developers focus on optimising the PC version to release a quality port on par with the console version and not a broken buggy mess.
Bethesda case by case.
Activision Blizzard Multiplatform.
And I would aggressively market everything.
Re: Asha Sharma Lays Out Plans For 'Deeper Investment' In Xbox's Platform Foundations
They need to treat their Xbox console players like first class citizens. I have been feeling like a 3rd class citizen ever since they started with the multiplatform strategy.
Re: Xbox Is Having 'Very Big Discussions' About Exclusivity, Says Reporter
@Fiendish-Beaver Why "Timed Exclusives"?
Sony and Nintendo have games "permanently" exclusive to their consoles so why shouldn't Microsoft do the same?
That will only set an expectation that it will eventually release on PlayStation and instead of getting a person to buy their console they will just wait instead, similar to how PC players would just wait for PC ports of PlayStation games and not buy a PlayStation which had Sony change their strategy and pull single player games from PC in order to sell more consoles.
Re: Five Things We Want To See From Xbox's New Leadership Team In 2026
Bring back proper exclusivity!
Having a console with no exclusives is a suicidal run, especially when the other 2 console makers have exclusives to sell their consoles with.
Re: Five Things We Want To See From Xbox's Gears Of War: E-Day Direct
Keep it off PlayStation!
Re: 'Energized' Xbox Engineer Talks New Dashboard Update & Its 'Unusually' Fast Turnaround
@Dart-TheRedDragoon Save them to an external drive
Re: Next Xbox Console Could Be Affected By PlayStation Pulling Back On PC
@Lup It only accounted for like 2 to 4 percent of their total revenue
Re: Opinion: Xbox Should Consider Cancelling Halo: Campaign Evolved For PS5
Yes, same with other legacy franchises. Putting them on the competing platform is a death sentence for the brand
Re: Talking Point: You're The New Head Of Xbox, What Do You Do Now?
Focus on the console. Make a console that is priced competitively and designed to be developer friendly and with a sleek user interface focused on games. No "hybrid PC" nonsense (not a fan of that concept personally). No "this is an Xbox" bs either! There is only ONE Xbox and that is the console!
Exclusives. Have Xbox game studios develop exclusive games, Bethesda case by case and Activision mainly multiplatform for extra revenue. For some bigger titles have them be only on console for a year or two and in the meantime allow developers to polish the PC port while the game(s) help move console units at peak interest. No multiplatform bs for Xbox's legacy franchises.
Invest into existing studios and create new ones. Take risks, make more original games. For existing IPs have developers that are passionate about them work on them. Create an environment for devs that allows for max creativity. Have no AI involved either. Focus on making quality titles that people want to play.
Focus on getting dev kits into the hands of as many indie devs as possible.
Bring back Xbox live arcade!
Aggressive advertising to let people know about the console and what the brand offers. I barely see any Xbox ads on TV if at all. I want the brand to be present everywhere it can be.
No more Day one releases on Game pass and instead have one tier with a 100 older titles for a small monthly fee. Ideally the same price that game pass originally had. Also bring back the Xbox Live branding.
Focus on social features and the community in general. Have a yearly survey where users can provide feedback on what they want to see from the brand and products.
Support for physical games. Be able to pop in your old discs and play and put effort to release first party titles complete on the disc.
Re: Ubisoft Says Rayman 30th Anniversary Edition Support Is Planned, Physical Version Skips Xbox
A no buy from me.
Re: Here's A Look At The Updated Xbox Game Studios Roadmap For 2026 And Beyond
Imagine if some of these were exclusive...would have been an insane few years for Xbox.
Re: Talking Point: Xbox Series X|S Owners, How's Your Storage Looking In 2026?
@Deformedpye I have seen Series Xs with dead SSDs. Once the SSD is dead the console is a brick. There is no way fixing it unless you send it to Microsoft for a repair. I do not want my console to meet the same fate.
I have hard drives that are decade+ old and some are 2 decades old and they still function fine with no problems. I would also want my Series X to last that long too. If we could easily replace the internal SSD like we can replace a Hard drive on an Xbox One, I would not be concerned at all about it.
Re: Talking Point: What Have You Bought In The Xbox Countdown Sale This Year?
Absolutely nothing.
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
@dskatter Which they then use to keep games off Xbox..
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
@OldGamer999
....Until one of your accounts get hacked...bye bye to everything.
Re: Five Reasons Why 2026 Is One Of The Most Important Years In Xbox History
They destroyed the brand before the 25th anniversary
Re: Report: Xbox CFO Moves To Zenimax As Part Of New Leadership Changes
Xbox needs a new CEO. One that is like Peter Moore in mentality. Someone that understands the importance of exclusives and someone that wants to make Xbox the Nr.1 place to play games. Someone that has the hunger to compete hard.
Re: It's Official! The Xbox 360 Is 20 Years Old Today
@FrenchVaniIIuxe The console gets nowhere near hot enough to melt solder.
High lead solder melts at 350C
Lead Free at about 250C.
The reason why something like the towel trick sometimes worked because the underfill would soften on the GPU and temporarily restore the cracked solder bumps.
Re: It's Official! The Xbox 360 Is 20 Years Old Today
@FrenchVaniIIuxe
Solder was not the issue. The issue was that early consoles shipped with defective GPUs that contained low tg underfill. The GPU's normal operating temps (low to high 70C) were above what the underfill could handle (which was a max of 70C) before it would soften and not support the solder bumps (which were high lead) and over time, with enough usage (thermal cycles), those solder bumps would crack and the GPU would prematurely fail. This also affected early PS3s and PC graphics cards.
Microsoft solved the issue by releasing fixed GPUs that used the correct underfill at around the 12th week of 2008. Any original model that was manufactured or was serviced in Q2 of 2008 and later will be very robust.
Re: Xbox Legend Major Nelson Reveals His Custom Xbox 360 That He's Never Turned On
Best console ever made in my opinion.
I miss that era of Xbox.
Re: The Timing Of Xbox's 25th Anniversary Just Got A Lot More Awkward
Satiya destroyed the brand before the 25th anniversary.
You do not put your biggest differentiator (Halo) on the competing platform.
Re: Talking Point: How Do You Feel About Halo: Campaign Evolved Launching Day One On PS5?
I feel slapped in the face for being a long time Xbox fan.
Re: Talking Point: After Becoming A Surprise Hit On Netflix, Could The Halo TV Series Return?
They need to start all over and make it more like the games actually are instead of disrespecting the original material and making a garbage show.
Re: Battlefield 6's Xbox File Size Is Much Smaller On Series S Than Series X
Hopefully the physical version contains the whole campaign on disc!!
Re: RoboCop: Rogue City Collection To Launch On Xbox This October
I might grab a copy when it releases!
Re: Talking Point: What Should Xbox Do To Celebrate Its 25th Anniversary Next Year?
Reasons to stay and care about Xbox. Idk, the worst move they could do is Halo on PS which would be the death of Xbox consoles -at least to me
Re: 'Xbox PC' Gets Renamed Again As Microsoft Tries To Figure Out The Perfect Branding
Xbox on PC is much better than just Xbox PC in my opinion.
Re: Xbox Fan 'Shocked' That Latest First-Party Release Ships Completely On Disc
Well that is great to hear. Wish more of their games shipped complete on a disc or two. Gears of War E Day better be in its entirety on a disc or 2. Same goes for the next Forza and Fable. I don't care how many discs it takes as long as I can install and play a game while being completely offline.
Re: Xbox Journalist Denies Report About Backwards Compatibility Plans For 2026
It was also proven wrong by Xenia
Re: Opinion: It Feels Like Microsoft Is Planning A Huge Final Year Of Xbox Series X|S In 2026
would be disappointing to see 2026 be the last year of the Series consoles. Feel like I did not get a lot out of my Series X.
If they want next gen to be a success, they need to pull an Xbox 360 and go guns blazing with exclusive games.
Re: Two More Xbox First-Party Games Are Getting 'Code In A Box' Physical Releases In 2025
They will not be getting my money then.
Re: Last Chance! What Are Your Final Hopes For The Xbox Games Showcase 2025?
Reasons to make me stay on Xbox.
Re: Talking Point: Switch 2 Owners, Should Xbox Embrace Nintendo's New System?
@Kaloudz Xbox now is nowhere near as strong as it was during the 360 generation. Far from it.
Re: Surprise! Black Myth: Wukong Finally Has A Release Date For Xbox
Eh, at this point I have lost interest in playing the game
Re: Xbox Dominates PS5 Charts, Forza Horizon 5 'Most Downloaded' Game In May
@BacklogBrad You're framing this like Xbox always being weak on exclusives justifies throwing in the towel. That’s not evolution—that’s capitulation. The last two years finally gave Xbox real momentum with 1st party content, and instead of using that to strengthen their platform, they’re giving it away. That’s not growth. That’s losing your identity.
Yeah, more Xbox branded devices might exist, but what good are they if there's no compelling reason to own one? If your top games are playable day one on PlayStation, PC, and cloud, then the "Xbox console" becomes irrelevant. It’s just a glorified Game Pass dongle. Brand presence means nothing without platform value.
Nintendo and Steam aren’t competing with Sony in the same space. Nintendo does its own thing, and Steam’s not even in the living room yet. That hypothetical "Steam home console" you're banking on doesn’t exist—and until it does, Sony does dominate the traditional console market. If Xbox backs out of that fight, Sony basically owns the living room.
This isn’t about redefining the industry—it’s about one of the few remaining competitors pulling their punches in the name of short-term revenue. That’s dangerous. We’ve already seen what happens when a market loses meaningful competition—prices go up, quality stagnates, and the consumer loses.
Exclusives are a pain sometimes, sure—but they drive innovation, platform identity, and actual competition. Without them, it’s just a homogenized content dump with no stakes. If you think that’s better for the industry, you’re not thinking long-term.
Re: Xbox Dominates PS5 Charts, Forza Horizon 5 'Most Downloaded' Game In May
@BacklogBrad This whole multiplatform strategy might make sense on paper for short-term profits, but it’s killing the Xbox brand and its hardware. If all the major Xbox titles are going to show up on PlayStation anyway, why would anyone bother buying an Xbox?
They're erasing the one real reason to stay in their ecosystem: exclusives. Without that, Xbox becomes just a less popular PC alternative with a subscription service. And once people stop buying the consoles, the platform loses relevance fast and the consoles get discontinued.
In the long run, this doesn’t just hurt Xbox—it hurts the entire industry. Without a strong Xbox competing head-to-head with PlayStation, we’re heading straight into a Sony monopoly. And that means less innovation, fewer consumer choices, and a stagnating console market.
Re: Xbox Dominates PS5 Charts, Forza Horizon 5 'Most Downloaded' Game In May
@BacklogBrad How is less competition "better" for the industry?
Re: Xbox Is Streaming Its 2025 Showcase In More Locations Than Ever
This might be the event where they basically announce the death of Xbox consoles and reasons to get one. IYKYK
Re: Xbox Should Have Expected PS5 Sale Before Increasing Series X|S Prices, Says Journalist
sad to see Xbox fall to such a low point tbh
Re: Microsoft Celebrates As Xbox Vs. FTC Officially Comes To An End
Wish it didn't happen tbh. We would have way more compelling reasons to buy an Xbox than we do now.