Yes it is the ad campaign that is the problem. Nothing else will change but everything will be better because they are changing how they talk about their strategy that their fans hate. Sure thing! I hope people are not fooled by this but I expect to be disappointed.
If anyone wants free money you can bet against this game winning GOTY on Kalshi. A $100 bet will win you $117. It's not the most profitable scheme but it's also guaranteed money.
I still love it and get great value from my subscription but I play an absurd amount of video games. I can’t imagine it’s a good deal for like 99% of gamers.
@TheGameThrifter You misunderstand modern economics of consumer goods. If you price something at $1200 and sell 50% of what you could have sold at $300, you still make way more money. All of these companies are content to maximize the amount of money they can make even if means shrinking the market.
This is why the price of GP went up 50%, Microsoft is anticipating that the increase will not cost them 50% of subscribers so they will still make more money.
Literally every nonessential good works this way now. There is a class of consumers for whom price does not matter and they make up the majority of all consumption. There is no difference whatsoever between $800 and $1200 for Microsoft’s target customer.
@TheGameThrifter The majority of people buying consoles in 2025 made over $100k. Regular people are no longer the customer. The upper middle class and wealthy are the customers. Consoles are now a luxury good. They will sell just as many consoles at $1200 as they will at $800 because their target customers do not have price sensitivity. Capitalism was a mistake.
@Globo You should not assume that eliminating GP would lead to more first party sales. Forza 6 and Gears Judgement are the only Microsoft games on the horizon that I would buy day 1. Microsoft would get $140 from me without GP. With GP they’re getting $360. Eliminating GP would probably lead to me spending more on Nintendo exclusives and indies which I prefer to play on Switch. Xbox would go from my main console to one I barely play.
I would run it a way that was content with creating a good profitable product rather than needing to achieve exponential growth so I would be fired instantly.
The first two sentences are the most AI sounding ***** I’ve ever read. Using AI for this kind of message when people are concerned about your AI experience is a bad look.
“I agree. Faking would be a terrible idea and wouldn’t work.” -AI
@Fiendish-Beaver For him to have already appointed someone means that this decision was not made after Phil retired. This was planned. Sarah may not have known until today but I doubt it.
If she did find out today, quitting on the spot without taking time to weight her options and plan her next steps feels like a bad call. It’s not the type of emotional reaction I would expect from a black woman who was able to get this far in gaming. And if she did know in advance then this her timing would be weird to do it today.
@Elbow But you have to understand, their plan would have worked perfectly if only Jeff Keighley had not ruined it by rudely exposing their upcoming game to tens of millions of gamers.
Rich people love using the word "optionality" when giving non-answers. He is basically saying I have no clue what I am doing and actually that is a good thing because it gives me options.
The only thing I care about with this game is that it has split screen. Microsoft is dead to me if it does not have split screen. Playing this series coop is what made me love my Xbox.
I play 20-30 GP games every year so it’s still worth it to me to have GP but I worry about GP going away because I don’t think the math makes sense for the 99% of gamers who don’t play as much as I do.
@TheGame004 I’ve never used windows for gaming but the reviews are terrible. They complain about a lot of frustrating issues the prevent you from just firing up a game and playing which is all very believable to me considering how frustrating and annoying it often is to use Microsoft products for work.
If I’m going to buy an Xbox branded gaming PC the interface needs to be as seamless as using a console. Every available piece of info tells me windows is nowhere near where it needs to be.
I assume the next Xbox will be a pc so the answer really depends on Microsoft’s willingness to fix the windows full screen mode. If they fix it I’m willing to spend up to $1200. If the implementation is as bad as it is on the ROG then I’ll skip the next Xbox all together.
I'm fine with this. I'm not sure new more powerful consoles even make sense in 2028. I think Switch 2 should be the benchmark for game development for the foreseeable future both to ensure the widest possible audience and to keep development costs down.
@RiverGenie I wouldn’t presume to say any individual should like Silksong but when I see that the community as a whole largely ignored one of the best games of the year even though it was on GP I can’t help but think no wonder Xbox is dying its fans don’t like good video games.
I hope that Jesse is also a playable character. It would be cool if they alternated between Dylan melee sections and Jesse shooting sections. I trust them to get the melee right but I still want the shooting because Control has some of the best first person shooting ever.
This game is so good and criminally under appreciated. I’m so happy we are starting to get Fareslikes coming like Orbitals and Stage Fright. Couch coop is peak gaming to me.
I’m disappointed to see that every single person didn’t vote for “none of these”. This is all ***** and they’re very literally destroying the world to build it. Don’t use this *****.
@Questionable_Duck Yes absolutely outside the top 50. I have only played 33 2025 games but I have it ranked 29/33 on my personal list and there are dozens of games I still want to play, most with better critical and public receptions than SoM. It’s the 246th highest rated game of the year on opencritic and as I scroll through the list of games ahead of it I see dozens of games that it’s easy to believe are better.i would rank it #8 on a list of Microsoft published games. I liked the game but great art direction can only do so much when the gameplay is tedious and repetitive and while the story was interesting I kind of hated Hazel.
Well you’re defending Microsoft so literally by the definition of the word you’re being defensive. Furthermore, you’re coming in with in accurate information so you’re not pointing out facts. This is an article about the first October drop which does not include those games you listed and with the additional context that this “big” addition was supposed to be the start of justifying the new cost, which it absolutely does not justify, makes your comment, at least to me, come across as defensive.
@Llamageddon In order to make them available to as many people as possible. It doesn't seem like XBox is very close to making the steam experience on Windows as seemless as it needs to be and some people are not going to want to fiddle with it. I suppose if the Xbox install base craters in the next gen they wont do that but I think if 30-40 million people buy the new console then it makes sense.
@Questionable_Duck I think it’s a lot closer to he’ll freezing over than you’re giving it credit. I think that if Sony really wanted to prevent this they could do so but they have chosen to allow it to happen because they want to have their games on Xbox but don’t want to upset their most loyal fans. I think they are very happy to have the back door option for Xbox players both for the additional profits and to normalize having their games on Xbox so that it’s not as big of a deal when (not if but when) they decide to start dropping them on Xbox natively.
@Fiendish-Beaver You’re assuming what I am assuming. I didn’t assume anything about what people will or will not buy. I said that you can currently play the Sony games listed in a different comment on an Xbox and you can do so. What I said was factual and devoid of any assumptions.
@Questionable_Duck That’s a weird purity test. I have no such qualms about what counts as a true Xbox game. If I can play it on my Xbox it’s an Xbox game to me. I will be able to play all four of those Sony games on my next Xbox.
I’m a GP fanboy, not an Xbox fanboy, but very specifically a GP fanboy. Even then, I think this might lead to me cancelling my subscription when my current two year stack runs out.
Comments 520
Re: Microsoft's 'This Is An Xbox' Post Taken Down As Fans Wonder If The Controversial Ad Is No More
@Millionski what are you on about? Game Pass is adding more new game than ever before.
Re: Microsoft's 'This Is An Xbox' Post Taken Down As Fans Wonder If The Controversial Ad Is No More
Yes it is the ad campaign that is the problem. Nothing else will change but everything will be better because they are changing how they talk about their strategy that their fans hate. Sure thing! I hope people are not fooled by this but I expect to be disappointed.
Re: Crimson Desert Has Three Different Performance Modes On Xbox Series X
If anyone wants free money you can bet against this game winning GOTY on Kalshi. A $100 bet will win you $117. It's not the most profitable scheme but it's also guaranteed money.
Re: Microsoft CEO On Xbox's Future: 'We'll Always Invest In Gaming'
I hate seeing this man's face. What a truly morally bankrupt and useless human. An AI could do his job just as well as he does.
Re: Talking Point: Are You Happy With Xbox Game Pass Ultimate In 2026?
I still love it and get great value from my subscription but I play an absurd amount of video games. I can’t imagine it’s a good deal for like 99% of gamers.
Re: 'It Will Lead In Performance' - Xbox's Price Tag For Project Helix Could Be Pretty High
@TheGameThrifter You misunderstand modern economics of consumer goods. If you price something at $1200 and sell 50% of what you could have sold at $300, you still make way more money. All of these companies are content to maximize the amount of money they can make even if means shrinking the market.
This is why the price of GP went up 50%, Microsoft is anticipating that the increase will not cost them 50% of subscribers so they will still make more money.
Literally every nonessential good works this way now. There is a class of consumers for whom price does not matter and they make up the majority of all consumption. There is no difference whatsoever between $800 and $1200 for Microsoft’s target customer.
Re: 'It Will Lead In Performance' - Xbox's Price Tag For Project Helix Could Be Pretty High
@TheGameThrifter The majority of people buying consoles in 2025 made over $100k. Regular people are no longer the customer. The upper middle class and wealthy are the customers. Consoles are now a luxury good. They will sell just as many consoles at $1200 as they will at $800 because their target customers do not have price sensitivity. Capitalism was a mistake.
Re: Here's Almost 10 Minutes Of Uncut Gameplay Footage From Forza Horizon 6
@fatpunkslim The dead city was startling to me. It completely ruins the Japanese immersion.
Re: These Seven Games Are Coming To Xbox Game Pass, Including Three Big Additions (March 4-17)
@themightyant Planet of Lana was so good. I actually like it more than Inside and Cocoon.
Re: Opinion: Xbox Should Consider Cancelling Halo: Campaign Evolved For PS5
@Globo You should not assume that eliminating GP would lead to more first party sales. Forza 6 and Gears Judgement are the only Microsoft games on the horizon that I would buy day 1. Microsoft would get $140 from me without GP. With GP they’re getting $360. Eliminating GP would probably lead to me spending more on Nintendo exclusives and indies which I prefer to play on Switch. Xbox would go from my main console to one I barely play.
Re: Poll: How Optimistic Are You Feeling About The Future Of Xbox?
Alternative headline: How pessimistic are you about the future of Xbox?
Re: Talking Point: You're The New Head Of Xbox, What Do You Do Now?
I would run it a way that was content with creating a good profitable product rather than needing to achieve exponential growth so I would be fired instantly.
Re: Xbox Boss Explains Her Gamertag Activity, Says 'Faking Would Be A Terrible Idea'
The first two sentences are the most AI sounding ***** I’ve ever read. Using AI for this kind of message when people are concerned about your AI experience is a bad look.
“I agree. Faking would be a terrible idea and wouldn’t work.” -AI
Re: Phil Spencer Announces That He's Retiring From Xbox
@Fiendish-Beaver For him to have already appointed someone means that this decision was not made after Phil retired. This was planned. Sarah may not have known until today but I doubt it.
If she did find out today, quitting on the spot without taking time to weight her options and plan her next steps feels like a bad call. It’s not the type of emotional reaction I would expect from a black woman who was able to get this far in gaming. And if she did know in advance then this her timing would be weird to do it today.
Re: Phil Spencer Announces That He's Retiring From Xbox
@Cakefish Considering that Bond is also leaving I don’t think Phil had any say in the timing. He is essentially being fired.
Re: Highguard Website Goes Offline Following Mass Layoffs At The Game's Studio
@Elbow But you have to understand, their plan would have worked perfectly if only Jeff Keighley had not ruined it by rudely exposing their upcoming game to tens of millions of gamers.
Re: Review: Want A PS5 Controller For Xbox? Hyperkin's 'The Competitor' Is Good And Affordable
I want a Series X controller for my PS5. The Dualsense is an ergonomic disaster that hurts my hands.
Re: Roundup: Here's What The Reviews Are Saying About Xbox Game Pass Shooter High On Life 2
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Re: Xbox & Playground Games Highlight '10 Incredible New Features' Coming To Forza Horizon 6
Enhanced steering wheel animations!!! Day one purchase.
Re: Xbox Exec Explains Why Some Games Are 'Day One' For PS5, And Others Aren't
Rich people love using the word "optionality" when giving non-answers. He is basically saying I have no clue what I am doing and actually that is a good thing because it gives me options.
Re: Double Fine's 'Kiln' Revealed As The Surprise Game At Xbox Developer Direct 2026
How is this not a local multiplayer game? This game is DOA as a live service game.
Re: Gears Of War: E-Day Will Be Packed With 'Heart & Emotion', Set In A Single War-Ravaged City
The only thing I care about with this game is that it has split screen. Microsoft is dead to me if it does not have split screen. Playing this series coop is what made me love my Xbox.
Re: Talking Point: How Do You Feel About Xbox Game Pass In 2026?
I play 20-30 GP games every year so it’s still worth it to me to have GP but I worry about GP going away because I don’t think the math makes sense for the 99% of gamers who don’t play as much as I do.
Re: These 11 Games Are Coming To Xbox Game Pass, Including Two Major Additions (January 6-22)
I totally spaced on buying SW Outlaws while it was on sale last month! ADHD for the win!
Re: Talking Point: How Much Would You Be Willing To Spend On The Next Xbox Console?
@TheGame004 I’ve never used windows for gaming but the reviews are terrible. They complain about a lot of frustrating issues the prevent you from just firing up a game and playing which is all very believable to me considering how frustrating and annoying it often is to use Microsoft products for work.
If I’m going to buy an Xbox branded gaming PC the interface needs to be as seamless as using a console. Every available piece of info tells me windows is nowhere near where it needs to be.
Re: Talking Point: How Much Would You Be Willing To Spend On The Next Xbox Console?
I assume the next Xbox will be a pc so the answer really depends on Microsoft’s willingness to fix the windows full screen mode. If they fix it I’m willing to spend up to $1200. If the implementation is as bad as it is on the ROG then I’ll skip the next Xbox all together.
Re: Five Games Are Leaving Xbox Game Pass In Early January 2026
@Lup There are reasons people hate it. Racism and misogyny. They're not valid reasons but those are definitely the reasons why the game received hate.
Re: Report: Xbox & PlayStation Could Delay Next-Gen Consoles Due To RAM Price Increases
I'm fine with this. I'm not sure new more powerful consoles even make sense in 2028. I think Switch 2 should be the benchmark for game development for the foreseeable future both to ensure the widest possible audience and to keep development costs down.
Re: Pure Xbox's Game Of The Year 2025: The Results You Didn't See
@RiverGenie I wouldn’t presume to say any individual should like Silksong but when I see that the community as a whole largely ignored one of the best games of the year even though it was on GP I can’t help but think no wonder Xbox is dying its fans don’t like good video games.
Re: Pure Xbox's Game Of The Year 2025: The Results You Didn't See
Silksong being so low is baffling to me. This community should be embarrassed.
Re: Talking Point: What Do You Hope To See From 'Control Resonant' On Xbox?
I hope that Jesse is also a playable character. It would be cool if they alternated between Dylan melee sections and Jesse shooting sections. I trust them to get the melee right but I still want the shooting because Control has some of the best first person shooting ever.
Re: One Game In Particular Deserved Way More Love At The Game Awards 2025
This game is so good and criminally under appreciated. I’m so happy we are starting to get Fareslikes coming like Orbitals and Stage Fright. Couch coop is peak gaming to me.
Re: New Microsoft Survey Suggests Five AI Features That Could Be Added To Xbox Game Pass
I’m disappointed to see that every single person didn’t vote for “none of these”. This is all ***** and they’re very literally destroying the world to build it. Don’t use this *****.
Re: Three Xbox First-Party Games Make The Cut In AP's Top 10 Releases Of 2025
@Questionable_Duck Yes absolutely outside the top 50. I have only played 33 2025 games but I have it ranked 29/33 on my personal list and there are dozens of games I still want to play, most with better critical and public receptions than SoM. It’s the 246th highest rated game of the year on opencritic and as I scroll through the list of games ahead of it I see dozens of games that it’s easy to believe are better.i would rank it #8 on a list of Microsoft published games. I liked the game but great art direction can only do so much when the gameplay is tedious and repetitive and while the story was interesting I kind of hated Hazel.
Re: Three Xbox First-Party Games Make The Cut In AP's Top 10 Releases Of 2025
I enjoyed South of Midnight but it doesn’t belong on a top 50 list let alone top 10.
Re: Talking Point: Xbox Is 24 Years Old Today, What Do You Expect From Next Year's 25th Birthday?
I expect to continue to feel like a fool for ever having had any brand loyalty to Xbox.
Re: Poll: How Much Are You Enjoying Ninja Gaiden 4 On Xbox Game Pass?
I gave it a 5. I’m a little shocked by how well it reviewed. It’s not necessarily a bad video game but it’s also definitely not good.
Re: 40+ Games Are Available Today With Xbox Game Pass Ultimate (October 1)
Well you’re defending Microsoft so literally by the definition of the word you’re being defensive. Furthermore, you’re coming in with in accurate information so you’re not pointing out facts. This is an article about the first October drop which does not include those games you listed and with the additional context that this “big” addition was supposed to be the start of justifying the new cost, which it absolutely does not justify, makes your comment, at least to me, come across as defensive.
Re: Poll: How Would You Grade The October 2025 Xbox Indie Showcase?
I'm baffled by the shockingly decent results of this poll. I love indies but these games are very underwhelming.
Re: Halo: Campaign Evolved Officially Announced, Coming To Xbox In 2026
@Llamageddon In order to make them available to as many people as possible. It doesn't seem like XBox is very close to making the steam experience on Windows as seemless as it needs to be and some people are not going to want to fiddle with it. I suppose if the Xbox install base craters in the next gen they wont do that but I think if 30-40 million people buy the new console then it makes sense.
Re: Halo: Campaign Evolved Officially Announced, Coming To Xbox In 2026
@Questionable_Duck I think it’s a lot closer to he’ll freezing over than you’re giving it credit. I think that if Sony really wanted to prevent this they could do so but they have chosen to allow it to happen because they want to have their games on Xbox but don’t want to upset their most loyal fans. I think they are very happy to have the back door option for Xbox players both for the additional profits and to normalize having their games on Xbox so that it’s not as big of a deal when (not if but when) they decide to start dropping them on Xbox natively.
Re: Halo: Campaign Evolved Officially Announced, Coming To Xbox In 2026
@Fiendish-Beaver You’re assuming what I am assuming. I didn’t assume anything about what people will or will not buy. I said that you can currently play the Sony games listed in a different comment on an Xbox and you can do so. What I said was factual and devoid of any assumptions.
Re: Halo: Campaign Evolved Officially Announced, Coming To Xbox In 2026
@Questionable_Duck That’s a weird purity test. I have no such qualms about what counts as a true Xbox game. If I can play it on my Xbox it’s an Xbox game to me. I will be able to play all four of those Sony games on my next Xbox.
Re: Halo: Campaign Evolved Officially Announced, Coming To Xbox In 2026
@Questionable_Duck You can already play all four of those games on the ROG Ally XBox and you will be able to play them on the next XBox console.
Re: Three Games Are Leaving Xbox Game Pass In Late October 2025
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Re: Three Games Are Leaving Xbox Game Pass In Late October 2025
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Re: ROG Xbox Ally X Continues To Sell Out, While Standard Version Remains More Readily Available
The middle class is dying. More and more products will be premium products made for the upper class.
Re: 40+ Games Are Available Today With Xbox Game Pass Ultimate (October 1)
@Toot1st Being defensive on behalf of a company raising prices by 50% is a weird choice.
Re: 40+ Games Are Available Today With Xbox Game Pass Ultimate (October 1)
Oh cool one new game I want to play for just an extra $120/year.
Re: Xbox Game Pass Is Getting A Major Overhaul With New Names, Games & Price Changes
I’m a GP fanboy, not an Xbox fanboy, but very specifically a GP fanboy. Even then, I think this might lead to me cancelling my subscription when my current two year stack runs out.