I sold my Xbox nearly 2 years ago as I wasn’t playing it enough but kept Xbox Game Pass Ultimate as Cloud at home on my IPad Pro ran superbly well. But 15 hours a month is crazy. Basically it’s the end of Cloud for Xbox. It seemed to be one of their biggest routes to keep the Xbox brand going but they are clearly ditching that now. Most games are going to take longer than 15 hours to complete.
I get that not many play cloud - around 1 million according to Jez Corden on Game Pass - but it just makes it totally redundant and whilst 1 million isn’t a lot of people to Microsoft, it’s 1 million who have just been given a huge reason to no longer subscribe.
@abe_hikura It just seems that every time Xbox move forwards by one step, they hurtle backwards at high speed!!!!! It doesn’t matter what they do, they seem to be intent on self destruction mode
Those prices are insane. I get that there are issues in the market right now but those leaps are ridiculous. Next gen is going to die before it starts because no one will be able to afford it.
Xbox is a PC from now on. And Cloud. They dont even need to make a console or PC hybrid. They may as well let 3rd parties make the hardware and collect the money from subscriptions. And I truly think that is exactly what they are going to do
Xbox is going full AI. Mark my words. Come ten years time it will likely have hardly any employees and AI will run it all. Cloud will be Xbox now. Helix will come but it will never be mass market and Xbox will simply focus on game time.
@NishimaruX it was such a desperate comment to mention hours played. It’s not a benchmark of success in any way. It’s another prime example of Sharma following the Spencer line of media spin - I’ll say some good stuff …. But then I’ll ruin it very quickly.
I want Xbox or XBOX to succeed again but I don’t see how they can with a piece of hardware over £1k in price. It just doesn’t seem that they will fully bounce back.
Hardware at these prices will never have mass market appeal. Ultimately they have the cloud left to dominate. And that’s it.
@Alucard1337 Come on, Phil didn’t have any power. He was a useful puppet, as was Bond and Booty who I’m still mystified as to why he kept his job. Sharma started well and then her mask slipped.
@MrStark But how will Xbox grow in hardware sales when the next hardware is going to be £1.5k? Maybe £1.2K but if it does launch with a disc drive, it’s going to be a phenomenal cost that the mass market just isn’t going to entertain. She can spin , and boy is she a spinner, all she wants but 3 exclusives alone isn’t going to blast Xbox back to the very top. It just isn’t.
@Weebleman They seem to be restructuring downwards. I can see there being nothing left the way they seem to be heading. Very sad to see from all viewpoints.
They do protest too much me thinks! Also anytime else heard the breaking rumour that Game Pass deals with Indie devs have been paused?? If that’s true Xbox has just potentially killed off a load of devs. What are they doing?
Those responsible for storage and data and are holding everyone to ransom. It should be stopped. It HAS to be stopped. It’s ridiculous and just basic profiteering going totally unchecked.
No it clearly just means that they are highlighting games for the handheld market. I wouldn’t read anything more into it. And they are already up against trying to market a new console that will cost over a grand so why add a handheld that will cost similar?
@FraserG Xbox are the masters of bringing some hope and then destroying it. It’s relentless. I even DM’d Jez Corden the other day and his reply was simply ‘it’s tiring.’
Let’s translate this in the simplest way possible shall we? Basically Xbox is hanging on by a thread and is the last chance saloon. It’s as simple as that.
@StonyKL I get your points but Forza has done well on PS5, the other multiplatform games are struggling. Stellar Blade on Game Pass would get players for sure. But it won’t sell.
“We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to Helix.”
Well that’s a load of horse crap!!!! You can’t even sell what you have made , never mind have an excess. How can she even begin to claim they can’t make enough consoles that people want to buy???
Trouble is, a handheld versions of Helix and PS6 is still going to be a grand. Whilst a Switch 2 is £500. You can see why Nintendo is opening the floodgates for third party games. Exactly why.
I can’t stop laughing at the mention of the game pass price reduction impact. It only came in , what? a few weeks ago. If that had an impact and they are mentioning it, is laughable. Clutching at straws.
I’ve liked was Sharma has said so far, but I’m also conscious that Matt Booty is still there and he has say alongside the now gone Bond may times and not delivered. So I’m far from convinced.
If Xbox want to grab fans to use Xbox as their number one console, something costing £1200 isn’t going to be the answer.
Sadly, even though the ‘everything is an Xbox’ campaign has been killed , I can’t see how else they will keep the ecosystem user numbers game going.
We are hearing positive things from Xbox right now buts it way too early to even suggest it’s changing for the better. We have heard Booty, Spencer and Bond say things that sounded great and then they turned out to be nothing more than lip service.
So whilst it sounds good - I’m cautiously reserving judgement to see how things pan out in reality. A console over £1k is never going to have mass appeal. That equation will need to be looked at if Xbox really wants to bounce back and we need something better than Rog Ally handhelds.
@FraserG I hope that it means Xbox are realising there is value in keeping some exclusives. You have to have competition. It’s early days but the noises from the new CEO are certainly making me feel like Xbox want to get back in the game and make a comeback no one is truly anticipating.
@FraserG A really engaging post Fraser. I think that transparency is one of the big ones.
What is biggest out of all this though in my opinion is that gaming thrives when all brands are at their strongest. A strong Xbox, a strong PlayStation and strong Nintendo are what is needed. When any one of them falls, it helps no one.
Competition breeds success and I hope Xbox will focus on the hardware again and making sure its offering is competitive.
Sarah Bond talking rubbish replaced by someone else talking rubbish. Xbox can’t go ‘everything is an Xbox’ and hope to succeed to with hardware. The two are totally at odds with each other.
Hopefully we will get some great games and plenty of day one stuff on Game Pass. I'm really looking forward to Forza Horizon 6 as I love those games. I am also pretty sure that they will announce the new Xbox. In the sense of it having a name and some confirmed specs. I 100% expect this but then Xbox re good at raising expectations and then crushing them. Maybe some more backward compatible games and remasters galore?
Game Pass via cloud on Switch 2 would also shake the foundations! Won't happen of course.
I just hope Xbox celebrate well and try not to be continually ambiguous.
It’s amazing how gullible people are with these hoaxes tbh!
As for it ever happening either way round, I can’t see it at all unless gaming really does fall off a huge precipice in the near future.
I could imagine Game Pass coming to Switch, even just the cloud version though - that would be so easy to implement and would rocket revenue for Xbox. That would be cool. But that’s probably just a Mario pipe dream as well.
Comments 876
Re: Xbox Is Telling Some People They Don't Need To Worry About Cloud Gaming Time Limits
I sold my Xbox nearly 2 years ago as I wasn’t playing it enough but kept Xbox Game Pass Ultimate as Cloud at home on my IPad Pro ran superbly well. But 15 hours a month is crazy. Basically it’s the end of Cloud for Xbox. It seemed to be one of their biggest routes to keep the Xbox brand going but they are clearly ditching that now.
Most games are going to take longer than 15 hours to complete.
I get that not many play cloud - around 1 million according to Jez Corden on Game Pass - but it just makes it totally redundant and whilst 1 million isn’t a lot of people to Microsoft, it’s 1 million who have just been given a huge reason to no longer subscribe.
Re: Xbox Is Officially Putting Time Limits On Cloud Gaming For Game Pass Members
@Dromosus This is an Xbox …… and then it’s not …. And now it’s definitely not. 15 hours……. I usually play that in a week on my iPad. Oh well.
Re: Xbox Is Officially Putting Time Limits On Cloud Gaming For Game Pass Members
@abe_hikura It just seems that every time Xbox move forwards by one step, they hurtle backwards at high speed!!!!! It doesn’t matter what they do, they seem to be intent on self destruction mode
Re: Xbox Is Officially Putting Time Limits On Cloud Gaming For Game Pass Members
Bye bye Game Pass. Cancelled
Re: Here's A Breakdown Of The New Prices For Xbox Series X|S Consoles As Of August 2026
Those prices are insane. I get that there are issues in the market right now but those leaps are ridiculous. Next gen is going to die before it starts because no one will be able to afford it.
Re: Xbox Cloud Gaming Arrives On Hisense & VIDAA TVs With Dedicated App
XBOX will go all cloud. I don’t see any situation now where they can make money from hardware.
Re: Xbox Announces Backwards Compatibility For PC, First Four Games Revealed
Xbox is a PC from now on. And Cloud. They dont even need to make a console or PC hybrid. They may as well let 3rd parties make the hardware and collect the money from subscriptions. And I truly think that is exactly what they are going to do
Re: Key New Xbox Employee Leaves After Three Months, But Reporter Argues It's A 'Non-Story'
Xbox is going full AI. Mark my words. Come ten years time it will likely have hardly any employees and AI will run it all. Cloud will be Xbox now. Helix will come but it will never be mass market and Xbox will simply focus on game time.
Re: Xbox Boss Highlights 'Remarkable' Success Of Three Key Franchises At Bethesda
@NishimaruX it was such a desperate comment to mention hours played. It’s not a benchmark of success in any way. It’s another prime example of Sharma following the Spencer line of media spin - I’ll say some good stuff …. But then I’ll ruin it very quickly.
I want Xbox or XBOX to succeed again but I don’t see how they can with a piece of hardware over £1k in price. It just doesn’t seem that they will fully bounce back.
Hardware at these prices will never have mass market appeal. Ultimately they have the cloud left to dominate. And that’s it.
Re: Xbox Boss Highlights 'Remarkable' Success Of Three Key Franchises At Bethesda
@Romans12 exactly. She’s a other useful puppet
Re: Xbox Boss Highlights 'Remarkable' Success Of Three Key Franchises At Bethesda
@Alucard1337 Come on, Phil didn’t have any power. He was a useful puppet, as was Bond and Booty who I’m still mystified as to why he kept his job. Sharma started well and then her mask slipped.
Re: Xbox Boss Highlights 'Remarkable' Success Of Three Key Franchises At Bethesda
@MrStark But how will Xbox grow in hardware sales when the next hardware is going to be £1.5k? Maybe £1.2K but if it does launch with a disc drive, it’s going to be a phenomenal cost that the mass market just isn’t going to entertain. She can spin , and boy is she a spinner, all she wants but 3 exclusives alone isn’t going to blast Xbox back to the very top. It just isn’t.
Re: ASUS Issues Mini Statement Confirming Standalone Version Of ROG Xbox Ally X20
It’s going to sell gangbusters at that price. Even scalpers won’t be bothered with this. It’s out of hand
Re: Compulsion Games, Double Fine & Undead Labs Issue Xbox Departure Statements
All very ‘nice’ sound bites
Re: As PlayStation Announces The End Of Disc-Based Releases, Will Xbox Follow Suit?
@Scummbuddy give me a key card over nothing at all any day of the week. The physical era is closing. Sad times.
Re: Xbox Announces 'Record' Pre-Orders For GTA 6 In Response To New Report
@Weebleman They seem to be restructuring downwards. I can see there being nothing left the way they seem to be heading. Very sad to see from all viewpoints.
Re: Xbox Announces 'Record' Pre-Orders For GTA 6 In Response To New Report
They do protest too much me thinks! Also anytime else heard the breaking rumour that Game Pass deals with Indie devs have been paused?? If that’s true Xbox has just potentially killed off a load of devs. What are they doing?
Re: Here's How The New Xbox Prices Compare To PS5, Switch 2 & Steam Machine
Those responsible for storage and data and are holding everyone to ransom. It should be stopped. It HAS to be stopped. It’s ridiculous and just basic profiteering going totally unchecked.
Re: Eek, GTA 6's 'Physical Edition' Is A Download Code In A Box
All heading towards digital and cloud. Thats what Microsoft and Nvidia want.
I don’t really like key cards but at least you can have a cartridge. Either way, it’s pants for physical gamers
Re: Microsoft Adds "Xbox Handheld" Logo To Xbox Store Pages, But What Does It Mean?
@Balaam_ it won’t be
Re: Microsoft Adds "Xbox Handheld" Logo To Xbox Store Pages, But What Does It Mean?
@Balaam_ @themightyant More 1k devices. More of them. Xbox really are mad if they think they are going to sell all these devices to mass consumers!
Re: Microsoft Adds "Xbox Handheld" Logo To Xbox Store Pages, But What Does It Mean?
No it clearly just means that they are highlighting games for the handheld market. I wouldn’t read anything more into it. And they are already up against trying to market a new console that will cost over a grand so why add a handheld that will cost similar?
Re: 'It's Going To Be Pretty Brutal' - Jason Schreier Reveals More On Upcoming Xbox Layoffs
@FraserG Xbox are the masters of bringing some hope and then destroying it. It’s relentless. I even DM’d Jez Corden the other day and his reply was simply ‘it’s tiring.’
Re: Rumour: Journalist Suggests Two Xbox Studios Are 'At Risk Of Being Closed' In 2026
These cuts will be brutal.
Re: 'We Have To Turn This Into A Sustainable Business' - Microsoft CEO Discusses Future Of Xbox
Let’s translate this in the simplest way possible shall we? Basically Xbox is hanging on by a thread and is the last chance saloon. It’s as simple as that.
Re: 'Nothing Is Impossible' - Stellar Blade Developer Responds To Demand For An Xbox Port
@StonyKL I get your points but Forza has done well on PS5, the other multiplatform games are struggling. Stellar Blade on Game Pass would get players for sure. But it won’t sell.
Re: Xbox's New Startup Animation Is Now Live For Everyone, Plus Four Other New Features
I thought it was XBOX now
Re: Xbox CCO Explains Why Marvel's Blade & Elder Scrolls 6 Didn't Appear At The Showcase
@themightyant You missed out a word ‘is’
Re: Xbox CCO Explains Why Marvel's Blade & Elder Scrolls 6 Didn't Appear At The Showcase
@FraserG But how many developers will be under the belt in the next 100 days? It will be a massive drop.
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
Our systems are too complex…………… she says but then goes onto say that need help to produce across console , PC and streaming.
I thought that Phil Spencer was contradictory but she is off the scale here! 😂😂😂
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
“We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to Helix.”
Well that’s a load of horse crap!!!! You can’t even sell what you have made , never mind have an excess. How can she even begin to claim they can’t make enough consoles that people want to buy???
What is she smoking?
Re: Report: Xbox Set For Major Job Cuts, Studio Closure Or 'Lineup Changes' Could Be Involved
@SMJ exactly! I’ve not seen an Xbox advert in the UK for three years at least. How can you cut something that doesn’t exist?
Re: Report: Xbox Set For Major Job Cuts, Studio Closure Or 'Lineup Changes' Could Be Involved
@McKeownPlayz only a few games will be exclusive. Forza will remain a multi platform game for sure - they can’t afford for it not to be.
Re: 'We'll Start To See Radically Different Business Models' - Xbox Boss Talks Future Of Consoles
Trouble is, a handheld versions of Helix and PS6 is still going to be a grand. Whilst a Switch 2 is £500. You can see why Nintendo is opening the floodgates for third party games. Exactly why.
Re: Xbox Game Pass: All Games Coming Soon In June 2026
Isn’t it XBOX now?
Re: 'We Need To Evolve How We Work' - Xbox CEO Announces She's Bringing In New Leaders
Well she was saying all the right things. And then …. Wallop…. Yep. Xbox is going full AI. Fave palm time again for Xbox.
Re: Asha Sharma Comments On Xbox Revenue Loss For Q3 2026
I can’t stop laughing at the mention of the game pass price reduction impact. It only came in , what? a few weeks ago. If that had an impact and they are mentioning it, is laughable. Clutching at straws.
I’ve liked was Sharma has said so far, but I’m also conscious that Matt Booty is still there and he has say alongside the now gone Bond may times and not delivered. So I’m far from convinced.
If Xbox want to grab fans to use Xbox as their number one console, something costing £1200 isn’t going to be the answer.
Sadly, even though the ‘everything is an Xbox’ campaign has been killed , I can’t see how else they will keep the ecosystem user numbers game going.
Re: Reaction: Xbox Is Changing For The Better, And Now Microsoft Needs To Be Consistent
We are hearing positive things from Xbox right now buts it way too early to even suggest it’s changing for the better. We have heard Booty, Spencer and Bond say things that sounded great and then they turned out to be nothing more than lip service.
So whilst it sounds good - I’m cautiously reserving judgement to see how things pan out in reality. A console over £1k is never going to have mass appeal. That equation will need to be looked at if Xbox really wants to bounce back and we need something better than Rog Ally handhelds.
Re: Xbox Raises Eyebrows By Mentioning 'Exclusives' On The Series X|S Dashboard
@FraserG I hope that it means Xbox are realising there is value in keeping some exclusives. You have to have competition. It’s early days but the noises from the new CEO are certainly making me feel like Xbox want to get back in the game and make a comeback no one is truly anticipating.
Re: Five Things We Want To See From Xbox's New Leadership Team In 2026
@FraserG A really engaging post Fraser. I think that transparency is one of the big ones.
What is biggest out of all this though in my opinion is that gaming thrives when all brands are at their strongest. A strong Xbox, a strong PlayStation and strong Nintendo are what is needed. When any one of them falls, it helps no one.
Competition breeds success and I hope Xbox will focus on the hardware again and making sure its offering is competitive.
Re: Xbox's 'Pivot Away From Console' Had Been Failing And Questioned At Microsoft, Claims Report
This is very much a case of ‘no sh1# Sherlock! But is it already too late for Xbox?
Re: Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss
She will make everything that Xbox does all about AI.
Re: New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
Sarah Bond talking rubbish replaced by someone else talking rubbish. Xbox can’t go ‘everything is an Xbox’ and hope to succeed to with hardware. The two are totally at odds with each other.
Re: Microsoft CEO Shares His Thoughts On The Major Leadership Changes At Xbox
Basically everything from Xbox will be AI now. Everything.
Re: New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
She clearly went to the same school as Bond! Long, superficial statements saying much and delivering little.
Re: God Of War Creator Suggests Xbox Should Get Involved In Bluepoint Games Situation
@FraserG never mind all this! Spencer gone! Bond resigns! Wow!
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
@dskatter my ipad pro is myxbox these days. That's just the way it is. If everything is an Xbox, why even have an Xbox at all?
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
Hopefully we will get some great games and plenty of day one stuff on Game Pass. I'm really looking forward to Forza Horizon 6 as I love those games.
I am also pretty sure that they will announce the new Xbox. In the sense of it having a name and some confirmed specs. I 100% expect this but then Xbox re good at raising expectations and then crushing them.
Maybe some more backward compatible games and remasters galore?
Game Pass via cloud on Switch 2 would also shake the foundations! Won't happen of course.
I just hope Xbox celebrate well and try not to be continually ambiguous.
Re: 'Nintendo Buying Xbox' Begins Trending After Hoax Goes Viral On Social Media
It’s amazing how gullible people are with these hoaxes tbh!
As for it ever happening either way round, I can’t see it at all unless gaming really does fall off a huge precipice in the near future.
I could imagine Game Pass coming to Switch, even just the cloud version though - that would be so easy to implement and would rocket revenue for Xbox. That would be cool. But that’s probably just a Mario pipe dream as well.
Re: Latest Sales Estimates Suggest Xbox Sold Over Two Million Series X|S Consoles In 2025
Not being funny but trying to spin this as some kind of success is actually sad. This is what Xbox has become