@FraserG Xbox are the masters of bringing some hope and then destroying it. It’s relentless. I even DM’d Jez Corden the other day and his reply was simply ‘it’s tiring.’
Let’s translate this in the simplest way possible shall we? Basically Xbox is hanging on by a thread and is the last chance saloon. It’s as simple as that.
@StonyKL I get your points but Forza has done well on PS5, the other multiplatform games are struggling. Stellar Blade on Game Pass would get players for sure. But it won’t sell.
“We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to Helix.”
Well that’s a load of horse crap!!!! You can’t even sell what you have made , never mind have an excess. How can she even begin to claim they can’t make enough consoles that people want to buy???
Trouble is, a handheld versions of Helix and PS6 is still going to be a grand. Whilst a Switch 2 is £500. You can see why Nintendo is opening the floodgates for third party games. Exactly why.
I can’t stop laughing at the mention of the game pass price reduction impact. It only came in , what? a few weeks ago. If that had an impact and they are mentioning it, is laughable. Clutching at straws.
I’ve liked was Sharma has said so far, but I’m also conscious that Matt Booty is still there and he has say alongside the now gone Bond may times and not delivered. So I’m far from convinced.
If Xbox want to grab fans to use Xbox as their number one console, something costing £1200 isn’t going to be the answer.
Sadly, even though the ‘everything is an Xbox’ campaign has been killed , I can’t see how else they will keep the ecosystem user numbers game going.
We are hearing positive things from Xbox right now buts it way too early to even suggest it’s changing for the better. We have heard Booty, Spencer and Bond say things that sounded great and then they turned out to be nothing more than lip service.
So whilst it sounds good - I’m cautiously reserving judgement to see how things pan out in reality. A console over £1k is never going to have mass appeal. That equation will need to be looked at if Xbox really wants to bounce back and we need something better than Rog Ally handhelds.
@FraserG I hope that it means Xbox are realising there is value in keeping some exclusives. You have to have competition. It’s early days but the noises from the new CEO are certainly making me feel like Xbox want to get back in the game and make a comeback no one is truly anticipating.
@FraserG A really engaging post Fraser. I think that transparency is one of the big ones.
What is biggest out of all this though in my opinion is that gaming thrives when all brands are at their strongest. A strong Xbox, a strong PlayStation and strong Nintendo are what is needed. When any one of them falls, it helps no one.
Competition breeds success and I hope Xbox will focus on the hardware again and making sure its offering is competitive.
Sarah Bond talking rubbish replaced by someone else talking rubbish. Xbox can’t go ‘everything is an Xbox’ and hope to succeed to with hardware. The two are totally at odds with each other.
Hopefully we will get some great games and plenty of day one stuff on Game Pass. I'm really looking forward to Forza Horizon 6 as I love those games. I am also pretty sure that they will announce the new Xbox. In the sense of it having a name and some confirmed specs. I 100% expect this but then Xbox re good at raising expectations and then crushing them. Maybe some more backward compatible games and remasters galore?
Game Pass via cloud on Switch 2 would also shake the foundations! Won't happen of course.
I just hope Xbox celebrate well and try not to be continually ambiguous.
It’s amazing how gullible people are with these hoaxes tbh!
As for it ever happening either way round, I can’t see it at all unless gaming really does fall off a huge precipice in the near future.
I could imagine Game Pass coming to Switch, even just the cloud version though - that would be so easy to implement and would rocket revenue for Xbox. That would be cool. But that’s probably just a Mario pipe dream as well.
The movement of games from Xbox to PS5 may have been positive for PS5 gamers, but not for Xbox gamers. Exclusives are now lost to Xbox and even the next box will li, ey be very niche and generate very little revenue. For Microsoft, its possible to argue that becoming a 3rd party publisher is good for them financially, but for Xbox fans, its almost impossible to see the last year or even the past 5 as massively positive.
The sad fact is, that Xbox is changing the way people play games and that means fewer and fewer will be playing on Xbox anymore.
Whilst people are still gaming Xbox games, the harsh reality is that, like me, the majority are o ky doing so through cloud or PC. Xbox could make the most powerful console/PC hybrid, whatever never and still isn’t going to be a mass market piece of hardware.
They have irretrievably lost so much trust. Xbox will still make money , but its hardware days of making the money ate dead.
Whilst ever GPU remains part of my mobile phone contract , I’ll play Xbox through cloud on my iPad Pro, but once that ends, I see no reason to be part of its ecosystem.
Which saddens me but it’s what Xbox is doing to loyal fans.
@BrownOwl They have in terms of hardware, no matter what Sarah Bond or Phil Spencer says. Subscriptions and 3rd party publishing is what matters most and playing on any device.
They will make more hardware but what’s the point when you can play the games anywhere. It’s makes sense and then again it doesn’t.
I’m not even sure they care about the future that much anymore. They are hardly pushing the Rog Ally and X very hard - it’s sold out which suggests it’s doing well but most retailers I’ve spoken to as I hold an interest in the X model have all said the same - don’t know when it’s coming back if at all
If that’s the sign of what the next Xbox will be and how it will be marketed, I fear that they really have just given all in to the 3rd party side of things now and the next box will be incredibly expensive and very niche.
I’ll just catch up on the news next day. Cannot abide Keighley. Last year the fellow presenters couldn’t even read an auto cue and when they crack jokes and no one laughs or applauds it’s so painful!
@FraserG It’s so sad that the X version is so hard to find in the UK. I’ve spoken to numerous retailers in the UK and it’s worrying to be hit with the same answer all the time - we don’t know when or even IF we will get any more stock of the Xbox Ally X. It seems the communication on this matter is also really poor.
Comments 854
Re: 'It's Going To Be Pretty Brutal' - Jason Schreier Reveals More On Upcoming Xbox Layoffs
@FraserG Xbox are the masters of bringing some hope and then destroying it. It’s relentless. I even DM’d Jez Corden the other day and his reply was simply ‘it’s tiring.’
Re: Rumour: Journalist Suggests Two Xbox Studios Are 'At Risk Of Being Closed' In 2026
These cuts will be brutal.
Re: 'We Have To Turn This Into A Sustainable Business' - Microsoft CEO Discusses Future Of Xbox
Let’s translate this in the simplest way possible shall we? Basically Xbox is hanging on by a thread and is the last chance saloon. It’s as simple as that.
Re: 'Nothing Is Impossible' - Stellar Blade Developer Responds To Demand For An Xbox Port
@StonyKL I get your points but Forza has done well on PS5, the other multiplatform games are struggling. Stellar Blade on Game Pass would get players for sure. But it won’t sell.
Re: Xbox's New Startup Animation Is Now Live For Everyone, Plus Four Other New Features
I thought it was XBOX now
Re: Xbox CCO Explains Why Marvel's Blade & Elder Scrolls 6 Didn't Appear At The Showcase
@themightyant You missed out a word ‘is’
Re: Xbox CCO Explains Why Marvel's Blade & Elder Scrolls 6 Didn't Appear At The Showcase
@FraserG But how many developers will be under the belt in the next 100 days? It will be a massive drop.
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
Our systems are too complex…………… she says but then goes onto say that need help to produce across console , PC and streaming.
I thought that Phil Spencer was contradictory but she is off the scale here! 😂😂😂
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
“We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to Helix.”
Well that’s a load of horse crap!!!! You can’t even sell what you have made , never mind have an excess. How can she even begin to claim they can’t make enough consoles that people want to buy???
What is she smoking?
Re: Report: Xbox Set For Major Job Cuts, Studio Closure Or 'Lineup Changes' Could Be Involved
@SMJ exactly! I’ve not seen an Xbox advert in the UK for three years at least. How can you cut something that doesn’t exist?
Re: Report: Xbox Set For Major Job Cuts, Studio Closure Or 'Lineup Changes' Could Be Involved
@McKeownPlayz only a few games will be exclusive. Forza will remain a multi platform game for sure - they can’t afford for it not to be.
Re: 'We'll Start To See Radically Different Business Models' - Xbox Boss Talks Future Of Consoles
Trouble is, a handheld versions of Helix and PS6 is still going to be a grand. Whilst a Switch 2 is £500. You can see why Nintendo is opening the floodgates for third party games. Exactly why.
Re: Xbox Game Pass: All Games Coming Soon In June 2026
Isn’t it XBOX now?
Re: 'We Need To Evolve How We Work' - Xbox CEO Announces She's Bringing In New Leaders
Well she was saying all the right things. And then …. Wallop…. Yep. Xbox is going full AI. Fave palm time again for Xbox.
Re: Asha Sharma Comments On Xbox Revenue Loss For Q3 2026
I can’t stop laughing at the mention of the game pass price reduction impact. It only came in , what? a few weeks ago. If that had an impact and they are mentioning it, is laughable. Clutching at straws.
I’ve liked was Sharma has said so far, but I’m also conscious that Matt Booty is still there and he has say alongside the now gone Bond may times and not delivered. So I’m far from convinced.
If Xbox want to grab fans to use Xbox as their number one console, something costing £1200 isn’t going to be the answer.
Sadly, even though the ‘everything is an Xbox’ campaign has been killed , I can’t see how else they will keep the ecosystem user numbers game going.
Re: Reaction: Xbox Is Changing For The Better, And Now Microsoft Needs To Be Consistent
We are hearing positive things from Xbox right now buts it way too early to even suggest it’s changing for the better. We have heard Booty, Spencer and Bond say things that sounded great and then they turned out to be nothing more than lip service.
So whilst it sounds good - I’m cautiously reserving judgement to see how things pan out in reality. A console over £1k is never going to have mass appeal. That equation will need to be looked at if Xbox really wants to bounce back and we need something better than Rog Ally handhelds.
Re: Xbox Raises Eyebrows By Mentioning 'Exclusives' On The Series X|S Dashboard
@FraserG I hope that it means Xbox are realising there is value in keeping some exclusives. You have to have competition. It’s early days but the noises from the new CEO are certainly making me feel like Xbox want to get back in the game and make a comeback no one is truly anticipating.
Re: Five Things We Want To See From Xbox's New Leadership Team In 2026
@FraserG A really engaging post Fraser. I think that transparency is one of the big ones.
What is biggest out of all this though in my opinion is that gaming thrives when all brands are at their strongest. A strong Xbox, a strong PlayStation and strong Nintendo are what is needed. When any one of them falls, it helps no one.
Competition breeds success and I hope Xbox will focus on the hardware again and making sure its offering is competitive.
Re: Xbox's 'Pivot Away From Console' Had Been Failing And Questioned At Microsoft, Claims Report
This is very much a case of ‘no sh1# Sherlock! But is it already too late for Xbox?
Re: Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss
She will make everything that Xbox does all about AI.
Re: New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
Sarah Bond talking rubbish replaced by someone else talking rubbish. Xbox can’t go ‘everything is an Xbox’ and hope to succeed to with hardware. The two are totally at odds with each other.
Re: Microsoft CEO Shares His Thoughts On The Major Leadership Changes At Xbox
Basically everything from Xbox will be AI now. Everything.
Re: New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
She clearly went to the same school as Bond! Long, superficial statements saying much and delivering little.
Re: God Of War Creator Suggests Xbox Should Get Involved In Bluepoint Games Situation
@FraserG never mind all this! Spencer gone! Bond resigns! Wow!
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
@dskatter my ipad pro is myxbox these days. That's just the way it is. If everything is an Xbox, why even have an Xbox at all?
Re: Phil Spencer Reveals 'Xbox 25' Logo And Shares Video Message Ahead Of Developer Direct
Hopefully we will get some great games and plenty of day one stuff on Game Pass. I'm really looking forward to Forza Horizon 6 as I love those games.
I am also pretty sure that they will announce the new Xbox. In the sense of it having a name and some confirmed specs. I 100% expect this but then Xbox re good at raising expectations and then crushing them.
Maybe some more backward compatible games and remasters galore?
Game Pass via cloud on Switch 2 would also shake the foundations! Won't happen of course.
I just hope Xbox celebrate well and try not to be continually ambiguous.
Re: 'Nintendo Buying Xbox' Begins Trending After Hoax Goes Viral On Social Media
It’s amazing how gullible people are with these hoaxes tbh!
As for it ever happening either way round, I can’t see it at all unless gaming really does fall off a huge precipice in the near future.
I could imagine Game Pass coming to Switch, even just the cloud version though - that would be so easy to implement and would rocket revenue for Xbox. That would be cool. But that’s probably just a Mario pipe dream as well.
Re: Latest Sales Estimates Suggest Xbox Sold Over Two Million Series X|S Consoles In 2025
Not being funny but trying to spin this as some kind of success is actually sad. This is what Xbox has become
Re: Xbox & Microsoft Dominate The List Of 'Most Covered' Gaming Companies In 2025
The movement of games from Xbox to PS5 may have been positive for PS5 gamers, but not for Xbox gamers. Exclusives are now lost to Xbox and even the next box will li, ey be very niche and generate very little revenue.
For Microsoft, its possible to argue that becoming a 3rd party publisher is good for them financially, but for Xbox fans, its almost impossible to see the last year or even the past 5 as massively positive.
The sad fact is, that Xbox is changing the way people play games and that means fewer and fewer will be playing on Xbox anymore.
Re: Xbox & Microsoft Dominate The List Of 'Most Covered' Gaming Companies In 2025
But how much of that coverage growth was negative coverage? A large amount where Xbox is concerned I suspect
Re: Merry Christmas And Happy Holidays From The Pure Xbox Team!
@FraserG wishing you and all the team at PX a fabulous Xmas and some well earned rest.
2026 looks like it will be a massive year for Xbox….. I just wonder which way it will all go!!!
Have a good one and thanks for the site and the information you bring. It is appreciated!
Re: Taxi Chaos 2 Has Surprise Launched On Xbox Today, Inspired By SEGA's Crazy Taxi Series
I still play Crazy Taxi a lot on my iPad. Love it. Brilliant. Taxi Chaos is abysmal. Even 5/10 was really quite generous
Re: Xbox's Phil Spencer Shares Lengthy Video Message After Winning 'Industry Icon' Award
He’s certainly an interesting figure.
Re: Talking Point: How Much Time Have You Spent Gaming On Xbox Consoles This Year?
Whilst people are still gaming Xbox games, the harsh reality is that, like me, the majority are o ky doing so through cloud or PC. Xbox could make the most powerful console/PC hybrid, whatever never and still isn’t going to be a mass market piece of hardware.
They have irretrievably lost so much trust. Xbox will still make money , but its hardware days of making the money ate dead.
Whilst ever GPU remains part of my mobile phone contract , I’ll play Xbox through cloud on my iPad Pro, but once that ends, I see no reason to be part of its ecosystem.
Which saddens me but it’s what Xbox is doing to loyal fans.
Re: 'Xbox Wrapped' Ditched For 2025 Due To Ambitious 2026 Plans, Suggests Report
What an utterly ridiculous statement and excuse from Xbox. Again.
Re: The Xbox Mobile App Is Finally Adding A Store, And It's Now Rolling Out To Everyone
@FraserG no worries just thought would mention it. Just need £800 and i can get one! 😂
Re: The Xbox Mobile App Is Finally Adding A Store, And It's Now Rolling Out To Everyone
@FraserG also curry’s have the X Rog Ally back in stock in the UK!
Re: The Xbox Mobile App Is Finally Adding A Store, And It's Now Rolling Out To Everyone
@FraserG No worries at all! Cheers
Re: The Xbox Mobile App Is Finally Adding A Store, And Here's Your First Look At It
@FraserG This is now live on the UK app. Literally for added in the last hour!!! Really user friendly as well.
Re: A Month Later, The ROG Xbox Ally X Has Totally Changed My Gaming Habits
@FraserG Hi. Just to advise that in the UK, Curry’s now has the X model back in stock as of 10:33 today, 12th December 25
Re: The Game Awards 2025: Date, Start Times & Everything You Need To Know
@MaccaMUFC even had was in the US wouldn’t watch it live.
Re: Xbox & Activision Issue Statement On The Future Of Call Of Duty Following Black Ops 7 Backlash
I wonder when we will see COD on Nintendo again…… oh, we won’t! That ten year agreement was a load of 💩
Re: Xbox Up For 'Best Game' At The BAFTA Awards 2026, But There's A Long Road Ahead
@FraserG Clair Obscur is going to need one hell of a trophy cabinet room in the coming months!
Re: Xbox Series X|S Had No Black Friday Deals, So They Lost To A Console We've Never Heard Of (US)
@BrownOwl They have in terms of hardware, no matter what Sarah Bond or Phil Spencer says. Subscriptions and 3rd party publishing is what matters most and playing on any device.
They will make more hardware but what’s the point when you can play the games anywhere. It’s makes sense and then again it doesn’t.
Re: Xbox Series X|S Had No Black Friday Deals, So They Lost To A Console We've Never Heard Of (US)
I’m not even sure they care about the future that much anymore. They are hardly pushing the Rog Ally and X very hard - it’s sold out which suggests it’s doing well but most retailers I’ve spoken to as I hold an interest in the X model have all said the same - don’t know when it’s coming back if at all
If that’s the sign of what the next Xbox will be and how it will be marketed, I fear that they really have just given all in to the 3rd party side of things now and the next box will be incredibly expensive and very niche.
All written on my Xbox!
Re: The Game Awards 2025: Date, Start Times & Everything You Need To Know
I’ll just catch up on the news next day. Cannot abide Keighley. Last year the fellow presenters couldn’t even read an auto cue and when they crack jokes and no one laughs or applauds it’s so painful!
Re: The ROG Xbox Ally Has Just Received Its First Major Discount
@BrownOwl maybe the my just know it’s niche and want to keep it that way? Who knows but seems like in the UK Xbox really aren’t that bothered.
Re: The ROG Xbox Ally Has Just Received Its First Major Discount
@Gabrie yeah it’s so annoying
Re: The ROG Xbox Ally Has Just Received Its First Major Discount
@FraserG It’s so sad that the X version is so hard to find in the UK. I’ve spoken to numerous retailers in the UK and it’s worrying to be hit with the same answer all the time - we don’t know when or even IF we will get any more stock of the Xbox Ally X.
It seems the communication on this matter is also really poor.
Re: The Xbox Mobile App Is Finally Adding A Store, And Here's Your First Look At It
@FraserG it’s definitely not on iOS in the UK.