Asha Sharma Comments On Xbox Revenue Loss For Q3 2026

"We know we have work to do..."

by Ben Kerry
1 hour ago

Asha Sharma Comments On Xbox Revenue Loss For Q3 2026 — *Image: Microsoft (Unlocking the AI revolution | Studio07)*

In the wee hours of this morning, we covered Xbox's latest financial report, which showed losses across multiple areas within the Xbox business. Hardware and content & services are both down in the last fiscal quarter, and whilst this is no doubt disappointing, the new Xbox boss has followed this up with some fighting talk.

Taking to social media after the report, Asha Sharma commented on the results, noting that "player and revenue growth has not yet met our ambition" at Xbox HQ. Sharma went on to say that the team has "work to do" to meet those ambitions.

Here's the full quote:

"Xbox earnings today. While we have made progress expanding the business and our margins, player and revenue growth has not yet met our ambition. We know we have work to do to earn every player today and into the future."

As we hinted at in our coverage on the main financial results, this doesn't really reflect on Asha Sharma's work yet, given her brief stint as Xbox boss so far. Whilst she's clearly disappointed in the news, it's all about the next few years in regards to Sharma, and whether she can turn this sort of result around in the mid-to-long term.

We'll throw a link to the main report article below, alongside some other recent content relating to the new Xbox boss.

What do you make of Asha's comments on this? Talk to us about it down below.

[source x.com]

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that's far too old for him, watching football on the telly and probably eating somewhere.

1
AI-Generation
1 hour ago

Fair play to her for picking all this up and giving it a dam good go, i know it’s her job and probably gets paid very well.
But it seems she’s is having a good go so fair play to her.

Of course I really hope she turns things around and succeeds.

2
Skinny-Pete
1 hour ago

I mean it would of been a huge surprise if revenue was up wouldn't it be!
The biggest change a can see since Sharma took over is the language and direction they seem to want to take the Xbox division!
Xbox was sleep walking into extinction but it seems from whats being said they are willing to fight for there share in the console market going forward!
How they handle the next gen release will be vital!
Take a hit with the helix get it into consumers hands at a fair price for the consumer!
Logically if someone is buying a brand new console they would make there money back over the lifecycle of the console if they take a loss at launch.
Most people would end up spending probably twice as much as least on games than the worth of the console over it's lifecycle!
If they get Xbox selling well again surely that's more important than short term profit.
Like scarface said first you get the money (install base) then you get the power (games) then you get the woman (profit)

3
Darylb88
1 hour ago

I wish Asha every success. We need a successful Xbox to keep competition high.

4
Gabrie
1 hour ago

It’s going to take a lot of work to change the direction Sarah Bond left behind, just as much, if not more, than what Phil Spencer needs to do to change the direction Don Mattrik left behind.

I wish Sharma the best of luck, she’s had a promising start, and although I still have serious doubts about what she’ll be able to do, I’ll stick with my Xbox until the end.

Anyway, the story of Xbox… Or maybe I should say, the story of Microsoft.

5
Fiendish-Beaver
1 hour ago

I'm looking forward to seeing what Sharma brings to the table. I think her background in PR, and her obvious knowledge that communicating with your community is key is shining through.

I think it important to remember that most (if not all) of the key things that we experience with Xbox over the next couple of years will have been put in motion prior to Sharma taking over. Helix, for example, will likely see Sharma stood front and centre on stage introducing it, but it is not her baby, it is Spencer's. Sharma is just adopting it! She will be the face of Helix because she is in charge, but that plan was put in motion well before she took the big chair.

Truthfully, it will be a couple of years before we really see Sharma's vision for Xbox, and whilst she cannot claim all the credit for what happens within that span of time, she also cannot be blamed for things such as sluggish Xbox console sales, or even the dips in incoming revenue.

I really like Sharma's style when it comes to speaking to us, and that was sorely missing during the last couple of years of Spencer's reign, although he was very much side-lined by Nadella, and did not have much to crow about as he watched the Microsoft CEO butcher his baby.

Anyway, I like Sharma, and wish her the best of luck in her Xbox endeavours because she is going to need it as Xbox was the like the Titanic heading for the iceberg prior to her taking charge, and it is now a question of whether she can steer the ship clear or whether the course if set and unavoidable. I'm hoping for the former, but there is not two ways about it, Sharma really has her work cut out, and so I wish her the very best of luck..

6
Fiendish-Beaver
1 hour ago

I think you are right, @Gabrie. When Spencer came in he faced considerable problems, and he too offered many, many warm words, but if anything we ended up in a worse position, though I personally would lay the blame for that firmly at the door of Nadella who took charge for the last couple of years (hence Spencer being all but completely AWOL).

Right now, Sharma is uttering similar platitudes, and I like what I am hearing, but people need to understand that she faces considerable problems at Xbox HQ, and arguably worse problems that Spencer faced when he took charge.

It's going to take some considerable effort to right the Xbox ship, but I wish Sharma the very best of luck as she endeavours to do so...

7
abe_hikura
1 hour ago

I'm not really sure she's been around long enough to take any credit/blame for these results.

8
TrollOfWar
1 hour ago

Reading about the Xbox employees getting an @ Xbox.com email address, made me wonder if the long-term plan is to spin off Xbox into it's own company separate from Microsoft, something that Asha Sharma might be more capable to do then someone like Phil Spencer or Sarah Bond. But it's just speculation.

Asha definitely brings somewhat more excitement to the Xbox brand. Will be interesting to see what they do next.

9
themightyant
21 mins ago

She talks a good talk, now I look forward to seeing what ACTIONS she will put in place to try and turn it around. Wishing her luck.

10
themightyant
16 mins ago

@TrollOfWar Hmmm. That's an interesting take I hadn't considered. I wonder what the benefits would be for Microsoft though, it's usually done either when a division is growing fast or failing, neither fit here. And usually the parent company takes a hit (see Ubisoft), I don't see what Microsoft necessarily would gain.

Also Sharma has talked a lot about bringing things together, standardising things, so that pushes against that idea.

But it's not impossible. Interesting idea.

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