Apparently the Xbox Games Showcase reveal of Senua wasnât for the Xbox faithful but rather for potential investors to drum up interest in selling off Ninja Theory. Now youâre going to have to question the intent of game reveals at future showcases! Is this legit or is it a marketing stunt?
@Schonks I donât think anyone is boo hooing over the exclusives. I think thereâs some morbid curiosity as to how, with this much pressure being applied and top down visibility, Xbox remains viable without a 93 million user base, especially with GamePass cannibalizing sales. Itâs been a fascinating watch since the Activision acquisition.
âWeâve become too reliant on vendors to operate our systems and must become more self-reliant as an engineering culture to build for the future. We must increase the value we ship to players while decreasing the time it takes to do so. Going forward, weâll evolve and rebuild our stack and look at capabilities across all of XBOX and potential M&A to help us win in hardware, PC, mobile, and streaming.â
This is a very AI Data Center viewpoint. Due to supply chain constraints and lead times, many companies are starting to manufacture their components internally instead of sourcing them.
That Activision purchase has been devastating to Xbox. Layoffs in January, May and September 2024, along with July 2025. Cancellation of Perfect Dark and Everwild. Closures of Tango, Arkane Austin and The InitiativeâŚand now this.
And to top it off, even with rising hardware costs and a $500 million decline in revenue, theyâre turning their back on a user base with over 93 million users!
@Aswannsong Dude, take a chill pill. Youâre overly aggressive about something that equates to zero for IRL matters. These are games. Enjoy them or bounce.
I tried Marathonâs server slam and had no clue what anything I looted equated to. Using the knife was easier than gunning. Hard pass.
As if Phil Spencer didnât âhearâ fans? He did, but there was nothing he could do about it and he was replaced. Does anyone realistically believe that this momentous shift was for Nadella to replace Spencer with someone who would challenge him on the future of Xbox? Because if so, I have some oceanfront property in Arizona Iâll sell ya dirt cheap!
Not sure if itâs been posted already, but there were a loooooot of negotiations by Sony and Marvel to get Spider-Man on PlayStation, including Sony loaning the Spider-Man movie licensing rights back to Marvel for the MCU Endgame story.
Edit: And to be fair, Sunset Overdrive never got ported to PlayStation despite Sony owning the IP after purchasing Insomniac. When last asked on X about porting they responded âWeâre busy working on Wolverine!â
Xbox isnât a console. Itâs a brand now. A brand that is everywhere. PC, PlayStation, Nintendo, Smart TVs, etc. Microsoft buying Activision changed everything for Xbox.
As someone invested in the PlayStation ecosystem, I was more upset with the Zenimax acquisition. Those are games Iâm actually interested in and enjoy, and they were being converted to Xbox exclusives. Never would I have dreamed that the Activision purchase would result in the Zenimax games pivoting back to multiplat.
And the timingâŚJim Ryanâs live service push wasted years of development which is being felt now, just as Microsoft starts to release Xbox staples like Forza and Gears on PlayStation as a result of ABK.
â This is the fourth mass layoff at Xbox in the last 18 months.â
Xbox acquired Activision in October 2023. 18 months back from today is January 2024, or 3 months after acquiring Activision. The ramifications keep coming.
That Activision deal keeps rearing its ugly head. My expectation is that weâll start seeing new releases going multiplat day one so they can capture the hype. Let a game sit for six months or more and it loses its luster.
Iâm just curious to see how the announcements go. We were told that theyâd be upfront about what consoles would be included in their release strategy. Will that hold true? Will the Xbox strategy âpivotâ once again? Inquiring minds want to know!
I prefer subscriptions like GamePass. Not necessarily for me, but it opens up a previously exclusive ecosystem to allow me to choose games of my choice for the console of my choice.
It makes sense. PlayStation are the âpayingâ consumers while Xbox are the âlunch passâ consumers. Thereâs a difference when it comes to profitability, which is being demonstrated with the Indiana Jones release. GamePass subscribers are already getting the game. They need to market it to the people actually buying the game.
The shift to digital during last gen sealed the deal for me. GamePass isnât enticing for me. I have over 800 games in my digital library, 345 of which are PS+ games. I could never buy another game again and still have a backlog until I die.
Back in the console war days when the âXbox has no gamesâ or âHalo, Gears, Forzaâ comments ran rampant I could understand this, but now that Xbox is a third party publisher it seems unnecessary. And dating back to 2020 isnât needed. Iâm interested in the future, not the past.
It is cool seeing the release schedule for upcoming games. Nice to know what to expect in the future of gaming! Especially after PlayStationâs whiff on Live Service games.
IMO itâd be better to incentivize a login similar to other third party publishers like Ubisoft and EA, but I understand Microsoftâs desire to bolster their âengagementâ numbers for shareholders. If youâre going third party, you need money and metrics to prove itâs working. It is what it is.
The Activision purchase completely changed Xbox. Weâre just beginning to see that change manifest. Im curious if the Xbox faithful are still happy with that purchase.
Xbox has become a PlayStation developer. PureXbox reports on Xbox. Should PureXbox ignore what Xbox has become or embrace what Xbox has become? Itâs a multi-platform site now. Embrace the change.
I understand the allure of an all access, Day One game subscription service, but it doesnât check with reality. The amount I spend on purchasing licenses on a yearly basis to âownâ the games in my library is less than a year of the Standard subscription.
Of course, I have a massive backlog, donât suffer from FOMO and prefer building my library through sales than renting games. And time. There just isnât enough time for it to ever be a value.
And if youâre âgamingâ the system, thatâs fineâŚI do something similar with my meal delivery plans so I get discounted boxes every delivery. But that isn't really supporting the service, now is it?
The issue that damaged Xbox and put them in the situation theyâre currently in was the Xbox One. The marketing was wrong. The forced Kinect was wrong. Which led to the $100 price difference, which was required but wrong. When digital libraries started becoming mainstream, the Xbox One went out and PS3âd itself.
The question becomes, would this have been Xboxâs path forward if they hadnât acquired Activision? The logic would be the same, but Microsoftâs attention to the Xbox division spiked during the acquisition. Things have changed since that time.
PlayStation and Xbox supporters have their own frustrations.
PlayStation owners in the know are cursing Jim Ryanâs live service push. Such a waste of talent, money andâŚmost importantlyâŚtime. But at least he was honest about the direction he was moving PlayStation.
Xbox owners have been flat out lied to. Pure Xbox should put together a timeline of Philspeak to document his messaging over the past two years. I bet it would be a fascinating read.
PSVR2 support and itâll be a Day One. I was never a Gran Turismo fan until I played 7 in VR. I tried the 3D version on the PS3 (GT5?) but wasnât that impressed. VR changes everything!
Iâm curious if a PS5 version of Starfield will be announced after Shattered Space releases in September. If I recall correctly the rumor was that it would be announced after the DLC launched, and the majority of the âtake it with a grain of saltâ rumors have turned out to be true.
Comments 117
Re: Halo: Campaign Evolved Has Some Weird Xbox Account Requirements For Local Co-Op
Just more poor messaging from Microsoft. We should all be used to this by now.
Re: Xbox Confirms Presence At Gamescom 2026, Hypes Up Gears Of War: E-Day For It
Are they just trying to drum up interest in The Coalition to offload the developer? Never know nowadays.
đđ¤Łđ
Re: Xbox CSO Shuts Down Rumour About Exclusives, Insists They'll Happen Every Year
Apparently the Xbox Games Showcase reveal of Senua wasnât for the Xbox faithful but rather for potential investors to drum up interest in selling off Ninja Theory. Now youâre going to have to question the intent of game reveals at future showcases! Is this legit or is it a marketing stunt?
https://www.pushsquare.com/news/2026/06/new-senua-game-reveal-used-as-a-way-to-sell-ninja-theory-to-suitors
Re: Xbox CSO Shuts Down Rumour About Exclusives, Insists They'll Happen Every Year
@Schonks
I donât think anyone is boo hooing over the exclusives. I think thereâs some morbid curiosity as to how, with this much pressure being applied and top down visibility, Xbox remains viable without a 93 million user base, especially with GamePass cannibalizing sales. Itâs been a fascinating watch since the Activision acquisition.
Re: Xbox CSO Shuts Down Rumour About Exclusives, Insists They'll Happen Every Year
âThere are no conversations and have been no conversationsâŚâ
So the plan is the plan until it isnât the plan. I think weâve come to understand that about Xbox.
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
Remember when it comes to hardware components, AI > Xbox.
Re: Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
âWeâve become too reliant on vendors to operate our systems and must become more self-reliant as an engineering culture to build for the future. We must increase the value we ship to players while decreasing the time it takes to do so. Going forward, weâll evolve and rebuild our stack and look at capabilities across all of XBOX and potential M&A to help us win in hardware, PC, mobile, and streaming.â
This is a very AI Data Center viewpoint. Due to supply chain constraints and lead times, many companies are starting to manufacture their components internally instead of sourcing them.
Re: Report: Xbox Set For Major Job Cuts, Studio Closure Or 'Lineup Changes' Could Be Involved
That Activision purchase has been devastating to Xbox. Layoffs in January, May and September 2024, along with July 2025. Cancellation of Perfect Dark and Everwild. Closures of Tango, Arkane Austin and The InitiativeâŚand now this.
And to top it off, even with rising hardware costs and a $500 million decline in revenue, theyâre turning their back on a user base with over 93 million users!
This will be interesting to watch.
Re: Xbox Employee Responds To New Trailer Showing PS5 Logo For Gears Of War E-Day
Re: Call Of Duty Titles Will No Longer Join Xbox Game Pass On Day One
If COD is a $7 a month premium, remove it from Game Pass and let those who want it buy it. Itâll save everyone money over the course of a year.
Re: Starfield PS5 Sales Estimates Revealed & Compared To Other Xbox Ports
This was a game that never should have been an exclusive. It was and it saved me $70. Iâll buy it when itâs down to $15.
Re: Marathon's Final Reviews Are Mostly Being Held Back, So Here's What Xbox Players Are Saying
@Aswannsong
Dude, take a chill pill. Youâre overly aggressive about something that equates to zero for IRL matters. These are games. Enjoy them or bounce.
I tried Marathonâs server slam and had no clue what anything I looted equated to. Using the knife was easier than gunning. Hard pass.
Re: Marathon's Final Reviews Are Mostly Being Held Back, So Here's What Xbox Players Are Saying
Do the Xbox controllers not have built in mics like the DualSense?
Re: Opinion: Xbox Should Consider Cancelling Halo: Campaign Evolved For PS5
As if Phil Spencer didnât âhearâ fans? He did, but there was nothing he could do about it and he was replaced. Does anyone realistically believe that this momentous shift was for Nadella to replace Spencer with someone who would challenge him on the future of Xbox? Because if so, I have some oceanfront property in Arizona Iâll sell ya dirt cheap!
Re: Insomniac Shares Cold-Hearted Response To The Chances Of Spider-Man 2 Coming To Xbox
Not sure if itâs been posted already, but there were a loooooot of negotiations by Sony and Marvel to get Spider-Man on PlayStation, including Sony loaning the Spider-Man movie licensing rights back to Marvel for the MCU Endgame story.
Edit: And to be fair, Sunset Overdrive never got ported to PlayStation despite Sony owning the IP after purchasing Insomniac. When last asked on X about porting they responded âWeâre busy working on Wolverine!â
Re: Microsoft CEO Says Xbox 'Wants To Innovate' With Its Next-Gen Console
"We just want to make sure the games are being enjoyed by gamers everywhere; consoles, PC, mobile, cloud, or TV."
And there it is.
Re: Roundup: All The Reveals From October 2025's Xbox Indie Showcase
@JumpingJackson
That was actually posted by the U.S. Department of Homeland Security. Itâs embarrassing.
Re: Roundup: All The Reveals From October 2025's Xbox Indie Showcase
Removed
Re: Xbox Has More Competition From TikTok Than PlayStation, Claims Microsoft Exec
So this is Microsoftâs vision for the future of Xbox? Sounds exciting. Iâll take my PlayStation.
Re: Report: Xbox Has Been Asking Its Studios To Hit 'Higher Profit Margins' Since 2023
@Balaam_
Re: Microsoft Passes The Buck To Asus For ROG Xbox Ally's Price Tag
Xbox isnât a console. Itâs a brand now. A brand that is everywhere. PC, PlayStation, Nintendo, Smart TVs, etc. Microsoft buying Activision changed everything for Xbox.
Re: Xbox Makes Its First State Of Play Appearance As Microsoft Flight Sim 2024 Jets Off To PS5
PSVR2 support seals the deal. It redefines Gran Turismo 7. I can only imagine what itâll do here
Re: Talking Point: It's Been Two Years Since A Defining Moment In The History Of Xbox
@Jenkinss The trajectory may have been set, but this accelerated it to warp speed.
Re: Talking Point: It's Been Two Years Since A Defining Moment In The History Of Xbox
As someone invested in the PlayStation ecosystem, I was more upset with the Zenimax acquisition. Those are games Iâm actually interested in and enjoy, and they were being converted to Xbox exclusives. Never would I have dreamed that the Activision purchase would result in the Zenimax games pivoting back to multiplat.
And the timingâŚJim Ryanâs live service push wasted years of development which is being felt now, just as Microsoft starts to release Xbox staples like Forza and Gears on PlayStation as a result of ABK.
Crazy world.
Re: Just Got Laid Off By AI-Loving Microsoft? Why Not Speak To AI About It, Suggests Xbox Producer
Adam Orth says helloâŚ
Re: Forza Motorsport Team Reportedly Loses 'Nearly 50% Of Staff' In Xbox Job Cuts
â This is the fourth mass layoff at Xbox in the last 18 months.â
Xbox acquired Activision in October 2023. 18 months back from today is January 2024, or 3 months after acquiring Activision. The ramifications keep coming.
Re: Imminent Xbox Layoffs Could Include Entire Studios, Warns Industry Veteran
That Activision deal keeps rearing its ugly head. My expectation is that weâll start seeing new releases going multiplat day one so they can capture the hype. Let a game sit for six months or more and it loses its luster.
Re: Roundup: Here's What The Reviews Are Saying About The Meta Quest 3S Xbox Edition
Now bring VR support to Forza Horizon 5 and Microsoft Flight Simulator! And support the PSVR 2 when you do!
Re: Our Predictions For The 2025 Xbox Games Showcase
Iâm just curious to see how the announcements go. We were told that theyâd be upfront about what consoles would be included in their release strategy. Will that hold true? Will the Xbox strategy âpivotâ once again? Inquiring minds want to know!
Re: Microsoft Celebrates As Xbox Vs. FTC Officially Comes To An End
I think the biggest winners in the Activision acquisition were PlayStation owners.
Re: Roundup: Here's What The Critics Think Of Xbox's DOOM: The Dark Ages
Xbox is killing it as a third party publisher!
Re: Subscriptions Like Xbox Game Pass 'Not The Future Of Gaming', Says Analyst
I prefer subscriptions like GamePass. Not necessarily for me, but it opens up a previously exclusive ecosystem to allow me to choose games of my choice for the console of my choice.
Re: Bethesda Partners Directly With PlayStation On Strange DOOM: The Dark Ages Trailer
It makes sense. PlayStation are the âpayingâ consumers while Xbox are the âlunch passâ consumers. Thereâs a difference when it comes to profitability, which is being demonstrated with the Indiana Jones release. GamePass subscribers are already getting the game. They need to market it to the people actually buying the game.
Re: Reaction: Xbox's Third-Party Strategy Is Finally Making Sense To Me
The shift to digital during last gen sealed the deal for me. GamePass isnât enticing for me. I have over 800 games in my digital library, 345 of which are PS+ games. I could never buy another game again and still have a backlog until I die.
Re: Xbox Fan Shares Updated First-Party Roadmap Following Recent Microsoft Announcements
Back in the console war days when the âXbox has no gamesâ or âHalo, Gears, Forzaâ comments ran rampant I could understand this, but now that Xbox is a third party publisher it seems unnecessary. And dating back to 2020 isnât needed. Iâm interested in the future, not the past.
It is cool seeing the release schedule for upcoming games. Nice to know what to expect in the future of gaming! Especially after PlayStationâs whiff on Live Service games.
Re: Phil Spencer 'Excited' About Xbox Copilot, An AI Tool That Helps Players Finish Games
Copilot: Git gud
Re: Xbox Login Raises Concerns About Preservation Of Forza Horizon 5 On PlayStation
IMO itâd be better to incentivize a login similar to other third party publishers like Ubisoft and EA, but I understand Microsoftâs desire to bolster their âengagementâ numbers for shareholders. If youâre going third party, you need money and metrics to prove itâs working. It is what it is.
Re: Former Xbox Exec Compares 360 Era To Microsoft's Current Multiplatform Strategy
@Jenkinss
Nice analysis. And I agree. The fact that Xbox still exists after Nadella took over is a testament to the work put in to keep Xbox alive.
Re: Former Xbox Exec Compares 360 Era To Microsoft's Current Multiplatform Strategy
The Activision purchase completely changed Xbox. Weâre just beginning to see that change manifest. Im curious if the Xbox faithful are still happy with that purchase.
Re: Xbox Plans April Release Dates For Two Upcoming PS5 Ports
Xbox has become a PlayStation developer. PureXbox reports on Xbox. Should PureXbox ignore what Xbox has become or embrace what Xbox has become? Itâs a multi-platform site now. Embrace the change.
Re: Xbox Co-Creator Calls VR 'Disappointing' As Sony Slashes Price Of PSVR2
Agree that VR is going the way of the 3D TV. But I have both and Iâm happy I do!
Re: Microsoft Rewards Appears To Be Increasing Its Prices For Xbox Game Pass
I understand the allure of an all access, Day One game subscription service, but it doesnât check with reality. The amount I spend on purchasing licenses on a yearly basis to âownâ the games in my library is less than a year of the Standard subscription.
Of course, I have a massive backlog, donât suffer from FOMO and prefer building my library through sales than renting games. And time. There just isnât enough time for it to ever be a value.
And if youâre âgamingâ the system, thatâs fineâŚI do something similar with my meal delivery plans so I get discounted boxes every delivery. But that isn't really supporting the service, now is it?
Re: How Microsoft Managed Xbox Brand 'Is Not My F**king Fault', Says OG Xbox Creator
The issue that damaged Xbox and put them in the situation theyâre currently in was the Xbox One. The marketing was wrong. The forced Kinect was wrong. Which led to the $100 price difference, which was required but wrong. When digital libraries started becoming mainstream, the Xbox One went out and PS3âd itself.
Re: Xbox's New Strategy Is 'Right' For The Business And Needs To Be Embraced, Says Former Exec
The question becomes, would this have been Xboxâs path forward if they hadnât acquired Activision? The logic would be the same, but Microsoftâs attention to the Xbox division spiked during the acquisition. Things have changed since that time.
Re: Review: Avowed (Xbox) - Flashy Action & Excellent Exploration Make Up For A Surprisingly Breezy Narrative
This sounds like a great GamePass (or heavily discounted) game.
Re: Halo PS5 Rumours Resurface Following Forza Horizon 5 Announcement
PlayStation and Xbox supporters have their own frustrations.
PlayStation owners in the know are cursing Jim Ryanâs live service push. Such a waste of talent, money andâŚmost importantlyâŚtime. But at least he was honest about the direction he was moving PlayStation.
Xbox owners have been flat out lied to. Pure Xbox should put together a timeline of Philspeak to document his messaging over the past two years. I bet it would be a fascinating read.
Re: Rumour: Forza Horizon 5 'Will Arrive' On PS5, Despite A Delay From Xbox
PSVR2 support and itâll be a Day One. I was never a Gran Turismo fan until I played 7 in VR. I tried the 3D version on the PS3 (GT5?) but wasnât that impressed. VR changes everything!
Re: Reaction: PS5 Pro's Extortionate Price Justifies Xbox's Lack Of A New Console
But when they zoomed in 30x I could tell the foliage edges were much smoother! Day 1!
Not.
Re: Xbox Boss Phil Spencer Comments On Indiana Jones PS5, And Microsoft's Plan Moving Forward
Iâm curious if a PS5 version of Starfield will be announced after Shattered Space releases in September. If I recall correctly the rumor was that it would be announced after the DLC launched, and the majority of the âtake it with a grain of saltâ rumors have turned out to be true.
Re: Xbox Console Sales Struggling As Hardware Revenue Nosedives At Microsoft
Xbox as a brand isnât going anywhere. If you want an actual console, youâll need to go PlayStation or Nintendo, or both.