Senior EA Exec Credits Generative AI For A "Real Rise In Creativity"

Considering they basically just make the same sports games but slightly updated year in year out I don't see ea needing much creativity but whatever.
Good the industry is moving forward with AI as a tool and are ignoring the tinfoil hat brigades!

@Skinny-Pete

While I'm not all that enamored with GenAI I can see that it will help with time and production costs of games development. A necessary evil one might say.

As for EA? I'm old enough to remember when they were a great publisher, but they've not been creative for a very long time

I support the use of AI. We desperately need to cut development time and budget of games.

Meanwhile in the real world, EA are the least creative major publisher in the world. A long time ago, I played many of their games but these days I pay absolutely no attention to them and can't even remember the last game I played from them

@carlos82

EA were great at one time. I've a whole bunch of classes EA published/developed titles on my GoG account. It's hard to believe it's the same company.

So we need to be careful with these statements, because I feel like they’re trying to make us believe that AI is a source of creativity, when it’s not. It’s a tool for assistance, for productivity, whatever you want, sure — but not creativity in the strict sense.
AI only reproduces what it already knows, reuses patterns it has already seen. So we can’t really call that creativity, it’s more like recycling, which is the opposite of creativity and of the real work of an artist.

To take the example of OD, which was in the news recently, it’s obvious that an AI would be incapable of producing a game like that, because it strays too far from current standards.

So it bothers me when people put “AI” and “creativity” side by side, because that’s simply not possible.

Honestly, after the Sony CEO’s statements about wanting to fully use AI as a creative tool, and now EA saying the same thing, it really feels like they’re trying to take us for fools.
We can clearly see that for them, it’s all about cutting costs.
But for players, it actually means the death of creativity, replaced by soulless, formulaic games.

Funny that every person who buys fifa or madden hates the game because it’s lazy features and slow or close to no improvements every release. Even ufc 6 is horrible with its blue tint and arcade flow state. Luckily ea has close to no competition with owning the license for a lot of games.
A reason why they won worst company in America two times

@NishimaruX EA also used to have competition. Using Ai is no substitute for competitive creativity, especially for something considered art. Backend, sure yeah I get it, but not for the creative side

@Skinny-Pete AI has no place in any field that relies on human creativity. Why don’t they just let AI make entire games on its own and call it what it is? I see no problem letting AI be creative and create what art it desires. Just be truthful about it.

@ZYDIO How wrong you are but I respect your opinion 😎

I'm in full support of AI being used to help speed up the development of games as well used to make the player experience better with more intuitive and smarter AI / NPCs that I hope one day integrates a LLM so you can actually talk to characters in said games.

Ea and creativity. Best joke i have ever seen.

In 2005, 2K released NFL2K5, a football game that literally spanked Madden 2005 in every shape and form and is largely considered one of, if not THE, best football games ever made. And it was $20 brand new. EA responded to the competition by buying exclusivity for the NFL license, which continues to this day. IT HAS BEEN 20 YEARS, and EA has yet to not only make a game that rivals the one made over two decades ago, but it won't even make a football game as good as their own Maddens were in the early 2000's. It's not because they can't, it's because they don't have to.

No matter how much you hate EA, it's not enough.

GenAI is a tool, just like computers and the OS and programs within them. It is how they are used that can be bad and that requires regulation, oversight and consequences to prevent or punish that abuse. AI as a field is decades old. It isn’t going anywhere, no matter how much people complain on the internet.

(This is an assessment of GenAI in isolation. The impact to the environment, jobs and affordability is a separate matter and is reprehensible.)