Yesterday, Microsoft dropped some megaton news with its complete overhaul of Xbox Game Pass, and literally the day after this big switch happened, folks are beginning to see new pop-up dashboard ads that give an overview of the service's price and feature changes.
As first spotted by Tom Warren of The Verge, Microsoft is starting to advertise its Game Pass Ultimate changes directly to console users. This appears to be targeted at existing subscribers, and mostly goes over the service's new benefits such as Ubisoft+ Classics, a bigger commitment to day one releases and the upcoming addition of Fortnite Crew.
However, the ad does mention the service's pricing changes at the start - and interestingly, it also mentions a November 4th date for when existing subscriptions will go up in price. This is the first we've seen of this date, and we're assuming this is Xbox giving current Game Pass Ultimate users roughly a month's notice before any price changes take effect.
We haven't seen this ad on our systems just yet, but we are seeing a very similar overview on the Microsoft Store on console. Our ad doesn't mention that November date for existing subs; it simply lists all of Game Pass Ultimate's new features as bullet points. We'll throw an example of what we're seeing down below:
We have no doubt that those who are pretty miffed by these GPU changes won't exactly be greeting this new dashboard ad with open arms, but it appears to be rolling out in various forms to existing subscribers as we speak.