Microsoft Is Starting To Advertise Its ActiBlizz Acquisition On Billboards In London

Finally some Xbox advertising in the UK.

Performance mode a side, redfall needs some marketing loving soon.

They forgot to say bringing 30fps to 150 million more players 😂

On a serious note though I do wonder where they are getting this "150 million more" players from, that's not including the millions that already play on PC, Playstation and Xbox. Surely they aren't talking about mobile as there's way more than 150 million mobile users.

Call of Duty, more devices 20-30 FPS, and half the content for 2x the micro transactions. Whoop whoop

@UltimateOtaku91 I think the assumption is that it is made up of Switch users and those that are included as part of the various other 10 year deals that have been signed. Of course 150 million is just a theoretical figure as those 150 million 'extra' users could already have a PC, Xbox or PS that they could already play CoD on if they wanted to.

@Kevw2006 Well I doubt there's even a call of duty switch version in development yet, so could be years away. Seems a bit early to be counting those players if once the deal is done they still can't play call of duty.

@Moonglow I thought Sony lived off of god of war, Spider-Man, last of us, enchanted????!!!

I guess when Sony fans said year after year that Xbox didn’t have any games. What they meant was that Xbox doesn’t have call of duty marketing.

Also for years all I heard was that Xbox should invest into single player narrative driven games because all their focus was on online multiplayer games such as gears and halo. All I’m learning is that Xbox wasn’t spending their money wrong investing in online multiplayer games… they just weren’t games good enough to take control of the market. But apparently this is all the market cares about.

It’s weird not seeing the Switch, the reason why 150 million players is even listed, not be shown alongside the other devices.

@sixrings I think the only ones concerned are the sony higher ups who only see the dollar signs, not the fans. They know they will still get to play the game as Microsoft have stated it will remain multiplatform, but Obviously Jim and those above him see call of duty primarily as a source of income.

@sixrings Also to your second post, if the market only cared about multiplayer games then the switch wouldn't of sold 120 million units. Playstation and Switch single player exclusives sell between 20-30 million copies, even more on some Nintendo games.

@UltimateOtaku91 The only way I could see MS being so confident of bringing CoD to Nintendo that they would sign a deal guaranteeing it is if it is in some form of cloud capacity. I know that they haven't specifically mentioned the Switch so it could be whatever the successor to the Switch is but you can't include theoretical users for a system that isn't even out yet as potential users in any PR or marketing. The next Nintendo console could be a WiiU style flop.
Although looking at the advert again it is possible that the 150 million users could be mobile and smart TV, which I agree that 150 million potential users would be a rather low estimate for those.

@UltimateOtaku91 let’s not pretend the Switch does not thrive in multiplayer despite their infamy in the area. Some of their best selling games are multiplayer experiences: Mario Kart 8 Deluxe, Super Smash Bros Ultimate, Splatoon, can even stretch it to Animal Crossing.

@Tharsman Animal Crossing multiplayer is very minimilistic, same with Mario kart 8 deluxe many users mainly use it for their kids to play or at family gatherings etc the amount of NSO users doesn't match up to the amount of sales these games get, Mario kart 8 has sold over 52 million copies but NSO membership is around 36 million subscribers and not all of them would have Mario kart 8. Even with the free to play multiplayer games like apex legends and overwatch they have only recently come to the system which was thriving before those got added, then there's the recent news of rogue legacy (niche I know) closing it's switch version which surely indicates no one was playing it on switch. There's only three games I see people mainly playing online on switch and that's splatoon, fortnite and smash bros ultimate. Whereas on playstation/xbox there are many games that get players in the millions.

@UltimateOtaku91 I have never ever met a single person that plays Mario Kart solo. Online or local, it’s always a multiplayer affair, and yes, plenty of my friends children play the game the same way.

Animal crossing I said is a bit of a stretch but not a minimal one. Again, anecdotal, but I know no Animal Crossing player that sticks to their island and does not play with friends, constantly visiting each other islands. It’s a social experience, at the end.

My point at the end is that Nintendo invests a lot more into multiplayer and social experiences than many give them credit for, hell, they do more than Sony.

A corporation advertising their merger to the public... That's some serious Arasaka Cyberpunk vibes right there.

@UltimateOtaku91 @UltimateOtaku91 have you been on pushsquare. Actually you have. The Sony fans care. They think Microsoft won’t honour their commitments and will eventually kill their company by buying more and more companies growing their monopoly.

Maybe there’s a lot of Sony higher ups with push square accounts crying online. I guess that’s an option. They sure have no problem crying in the real world. Why not online.

@sixrings They care about Microsoft buying all the biggest publishers around especially since sony can't afford to rival their bids, but I haven't seen many actually moan about the idea of losing call of duty.

@UltimateOtaku91 you’re doing selective reading or have selective remembering then.

Not a fan of cod. Why couldn't they advertise something cool lol

They have money to advertise a merger that hasnt happened, but not to advertise gp or their platform? Id rather see them advertise the benefits of game pass and try and stop the sales slump. Its not healthy to let one platform get too big a lead in install base, that becomes self fufulling. Im sure a bit more public awareness would increase the number of people choosing to game on xbox, and that in turn would keep the industry in a better place.

I don’t think MS acquiring Activision will harm sales for Playstation at all. I think the majority of console gamers will still play on Playstation. Games always sell millions more on Playstation. 80% of Hogwarts sales were on Playstation.

@UltimateOtaku91 I wouldn't doubt that the next CoD, or Warzone F2P may not make it onto Switch earlier as a cloud game. Nintendo's been keen on that model for games they want and can't run (and can charge RRP for.)