Xbox Cloud Gaming has just lost another rival, as Google has announced today that its Stadia service will officially be shutting down on January 18th, 2023, with all Google Store-purchased hardware and software to be refunded.
In a message on the Google website earlier today, Stadia Vice President and General Manager Phil Harrison explained that the service "hasn't gained the traction with users that we expected":
"While Stadia's approach to streaming games for consumers was built on a strong technology foundation, it hasn't gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service."
Of course, Stadia is a purely cloud-based service, which means Xbox Cloud Gaming could stand to benefit from Stadia subscribers who want to transition to something similar, especially considering that Xbox's offering is available on mobile, tablet, PCs and new Samsung TVs without requiring any extra hardware (aside from a controller).
It's definitely a blow for Google, then, but the company says it's still "deeply committed" to gaming and has plans to invest in "new tools, technologies and platforms" moving forward - so we'll have to see how that materialises over the coming years.
What are your thoughts on this? Let us know down in the comments below.