Update (Thu 30th Jun, 2022): Today is the day! The Samsung Gaming Hub is now rolling out to a selection of Samsung TVs in the 2022 range, allowing non-console owners to access Xbox Game Pass directly through the TV. This is the first step in bringing Xbox Game Pass to Smart TVs!
Here's what Xbox's Phil Spencer had to say in a statement to Windows Central:
"We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality. That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community."
Original story (Thu 9th Jun, 2022): Xbox has finally revealed its next big Game Pass step, and that's to bring the service to smart TVs. In partnership with Samsung, Microsoft is finally bringing an Xbox app to televisions, ditching the need for a dedicated device to play Xbox Cloud Gaming titles.
The Xbox app on TVs "gives Xbox Game Pass Ultimate members easy and instant access to over 100 high-quality games", with Xbox also highlighting Fortnite, as the battle royale recently got cloud support.
For now, the partnership is limited to Samsung's 2022 TV line, so yep, you'll need a TV from Samsung to test the app out. However, Microsoft will be expanding the service in the coming months and years, including to other TV manufacturers.
The app itself will grow over time too. For now, it's all focused on Xbox Game Pass, and Fortnite of course, but eventually it'll work with any Xbox Cloud Gaming title you own. Xbox is looking at expanding Cloud Gaming to non-Game Pass titles later this year.
The initial rollout of the Samsung TV Xbox app begins on June 30th, where you'll be able to find it — on 2022 models — via the Samsung Gaming Hub or the Media Hub. Then, once you're logged into your Microsoft account, boom, you're good to go!
Remember that we're offering 10% off all Xbox Game Pass subscriptions at the Pure Xbox store throughout June. See the full range here, or stock up below – remember to use code PXBOX10 at checkout to secure your discount!
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What do you make of Xbox finally moving into the TV app space? Let us know your thoughts down below!