Here we go again! There has been a lot of speculation over the past six to twelve months that Microsoft might be interested in acquiring SEGA, and that speculation has just started up once again.
It's the result of an organisational restructure by the Japanese firm, in which its video game and amusement divisions are splitting, and CCO Toshihiro Nagoshi is shifting into the position of creative director as of the 1st of April.
"SEGA SAMMY group (the Group) has been working on structural reform to transform its business structure to adapt to the external environment."
Where does Xbox come into this? As our sister site Nintendo Life highlights, some folks are already jumping to a conclusion, pointing out this might be a move to make a potential acquisition as smooth as possible in the future.
Ultimately though, this is all purely speculation for now, and there are no clear signs at this point to suggest an acquisition is on the cards. Nevertheless, it's certainly getting people talking on social media...
Do you think this is indicative of anything? Give us you thoughts down in the comments.