Okay I see a few people mentioning about asking Copilot what to do, I decided to ask Copilot the exact same question:
You're The New Head Of Xbox, What Do You Do Now?
This is the answer it gave me:
🎮 If I’m the New Head of Xbox, Here’s What I Do 1. Rebuild Xbox’s identity Right now Xbox feels like it’s trying to be everything at once — PC, cloud, console, subscription service — and it ends up feeling diluted. I’d tighten the focus:
Xbox = player‑first ecosystem
PC + console + cloud = one unified library No more mixed messaging about exclusives Make the brand feel confident again.
2. Fix the exclusives strategy Not “everything goes to PlayStation.” Not “everything stays locked forever.” A balanced, clear approach: Flagship franchises stay Xbox/PC only (Halo, Gears, Forza) Smaller titles can go multiplatform to grow revenue Timed exclusives for big new IPs to give Xbox identity without cutting off long‑term sales This stops the brand confusion and gives Xbox fans something to rally around.
3. Game Pass stays — but gets smarter Game Pass is great, but it’s been treated like the only strategy. I’d shift it: Keep day‑one releases for first‑party games only Third‑party day‑one deals become selective, not constant Add a “Classics Vault” for older Xbox/360 titles Introduce Game Pass Lite for cloud‑only players This makes Game Pass sustainable instead of a money sink.
4. Invest in mid‑budget games again Not everything needs to be a $200M blockbuster.
Bring back: AA horror AA shooters Arcade‑style games Experimental weird stuff
These fill the gaps between big releases and give Xbox personality again.
5. Fix the studios instead of buying more Xbox has enough studios — the problem is management, not quantity.
I’d: Give studios more autonomy Stop rebooting projects mid‑development Set realistic timelines Reduce corporate interference Bring in veteran producers to keep teams on track Let creative teams actually finish games.
6. Hardware strategy gets simplified No more confusing tiers. Xbox Series X = flagship Xbox handheld = cloud + local play hybrid Next‑gen console = focus on speed, efficiency, and dev‑friendly tools And absolutely no mid‑gen refresh unless it’s necessary.
7. Bring back community energy Xbox used to feel fun. Now it feels corporate.
I’d revive: Inside Xbox Developer diaries Community showcases Fan voting events Creator spotlights Make Xbox feel alive again.
8. Stop chasing PlayStation Xbox needs to stop reacting and start leading. No more “we’re doing this because Sony did it” No more “we’re putting everything on PS5 to make money” No more “we’re abandoning console players” Xbox should have its own identity, not be a mirror.
🎯 The Goal Make Xbox feel like a confident, player‑focused ecosystem with: clear exclusives strong identity sustainable Game Pass better studio management hardware that makes sense community energy and games that actually release
I normally don't comment but I like the question this asks so I felt the need to add my two cents.
First the subject of AI in video games, I'm both for and against it. I'm for it as long as it produces great games from top to bottom. I'm against it because even without AI the video game industry has came out with lots of garbage in the past to try and make money off of it. I'm not going to list everything but I will say this... Anyone of you folks remember the Original Nintendo ? Everybody had a video game for that, Chester Cheetah (Cheetos Spokes model), Beetlejuice, not to mention countless sports games were created no matter if they were named after a certain athlete or not, almost every movie had a game too.
As long as the Xbox Marketplace is monitored properly I have no real problems with AI being used to create video games.
Now the first 3 things I would do if I was the new CEO, even though the first one sounds kind of pointless but 1&2 tie in with each other.
#1 - Have the entire team go dark, no news, no updates, no twitter, no FB nothing.
#2 - Quietly remove the paywall from all games, but at the same time turn up things getting monitored we all have the right to play games in peace and not deal with annoyances or bullying and I would incorporate the 3 strike rule for online games. Strike 1 - Warning Strike 2 - 30 day ban Strike 3 - permanent ban
#3 - Get in talk with Disney, bring the rights for spiderman games back, all the past titles Xbox had and all current & future titles. I'm sure Disney would do this (more on this at the bottom)
The Disney theory - Many would argue that Disney is all about making money and I'm sure they would if they gave the rights for the spiderman games to Xbox, however I also think Disney is also all about making partnerships and this is my reason behind this as you may or may not know and I apologize for taking things off topic for a brief moment to make my point Have you heard of an app called Tubi ??? If yes great if not bare with me, Tubi was originally independently owned but it got bought by Fox at the start of the pandemic, not long after Disney got bought by Fox so technically Disney owns Tubi, but with all the times that Disney has raised prices on Disney Plus and Hulu they never once started to charge for Tubi and they've been actually using Tubi rather interestingly but that's a topic for another place.
Similar to the rest of you, I'm not surprised. Although I'm still pissed about all my digital Spiderman games I lost on my Xbox 360. I also think it's childish that the ONLY way we Xbox users get to play as spiderman is through the Lego Marvel series. They wouldn't even let us have him in the Avengers game.
Just wanted to take a moment and come on here and thank all my fellow Xbox users. Over the years I've gathered a collection of digital games as I basically looked at graphics and thought "that looks cool" because I never knew what to buy and easily 99% of my collection was bought on sale.
That leads me to earlier this year when I stumbled onto this great site and have seen a number of sales that I would have missed and read comments from you guys. Reading comments had me invest in certain games.
I think it was about a month or two ago Robocop was on sale and one of you guys said if you're a fan of the original movie you should buy the game. Money was tight, but I spent it anyway and bought the game… My mind was blown, I really enjoyed that game as much as I enjoyed the first movie, little details stood out to me such as seeing Alex Murphy's chalk outline ... That final boss was a pain and by dumb luck I beat him. I know I can go back and redo the game as I stuck to the main story and ignored the side quests, I also didn't learn certain things like expanding the auto-9 like you can.
I come here daily, checking out articles and sales that I always do miss if it wasn't for the site. Plus checking out your comments for your own reviews. I never know what game to buy next but for the last year (almost) I've been bouncing between two: Microsoft Flight Simulator 2020 and Forza 8 (yes I have all the previous Forza games and have passed them all)
At times, I look for something different to play and your comments during sales is what pushes me into looking at certain games.
Comments 4
Re: Talking Point: You're The New Head Of Xbox, What Do You Do Now?
Okay I see a few people mentioning about asking Copilot what to do, I decided to ask Copilot the exact same question:
You're The New Head Of Xbox, What Do You Do Now?
This is the answer it gave me:
🎮 If I’m the New Head of Xbox, Here’s What I Do
1. Rebuild Xbox’s identity
Right now Xbox feels like it’s trying to be everything at once — PC, cloud, console, subscription service — and it ends up feeling diluted. I’d tighten the focus:
Xbox = player‑first ecosystem
PC + console + cloud = one unified library
No more mixed messaging about exclusives
Make the brand feel confident again.
2. Fix the exclusives strategy
Not “everything goes to PlayStation.”
Not “everything stays locked forever.”
A balanced, clear approach:
Flagship franchises stay Xbox/PC only (Halo, Gears, Forza)
Smaller titles can go multiplatform to grow revenue
Timed exclusives for big new IPs to give Xbox identity without cutting off long‑term sales
This stops the brand confusion and gives Xbox fans something to rally around.
3. Game Pass stays — but gets smarter
Game Pass is great, but it’s been treated like the only strategy. I’d shift it:
Keep day‑one releases for first‑party games only
Third‑party day‑one deals become selective, not constant
Add a “Classics Vault” for older Xbox/360 titles
Introduce Game Pass Lite for cloud‑only players
This makes Game Pass sustainable instead of a money sink.
4. Invest in mid‑budget games again
Not everything needs to be a $200M blockbuster.
Bring back:
AA horror
AA shooters
Arcade‑style games
Experimental weird stuff
These fill the gaps between big releases and give Xbox personality again.
5. Fix the studios instead of buying more
Xbox has enough studios — the problem is management, not quantity.
I’d:
Give studios more autonomy
Stop rebooting projects mid‑development
Set realistic timelines
Reduce corporate interference
Bring in veteran producers to keep teams on track
Let creative teams actually finish games.
6. Hardware strategy gets simplified
No more confusing tiers.
Xbox Series X = flagship
Xbox handheld = cloud + local play hybrid
Next‑gen console = focus on speed, efficiency, and dev‑friendly tools
And absolutely no mid‑gen refresh unless it’s necessary.
7. Bring back community energy
Xbox used to feel fun. Now it feels corporate.
I’d revive:
Inside Xbox
Developer diaries
Community showcases
Fan voting events
Creator spotlights
Make Xbox feel alive again.
8. Stop chasing PlayStation
Xbox needs to stop reacting and start leading.
No more “we’re doing this because Sony did it”
No more “we’re putting everything on PS5 to make money”
No more “we’re abandoning console players”
Xbox should have its own identity, not be a mirror.
🎯 The Goal
Make Xbox feel like a confident, player‑focused ecosystem with:
clear exclusives
strong identity
sustainable Game Pass
better studio management
hardware that makes sense
community energy
and games that actually release
Re: Talking Point: You're The New Head Of Xbox, What Do You Do Now?
I normally don't comment but I like the question this asks so I felt the need to add my two cents.
First the subject of AI in video games, I'm both for and against it. I'm for it as long as it produces great games from top to bottom. I'm against it because even without AI the video game industry has came out with lots of garbage in the past to try and make money off of it. I'm not going to list everything but I will say this... Anyone of you folks remember the Original Nintendo ?
Everybody had a video game for that, Chester Cheetah (Cheetos Spokes model), Beetlejuice, not to mention countless sports games were created no matter if they were named after a certain athlete or not, almost every movie had a game too.
As long as the Xbox Marketplace is monitored properly I have no real problems with AI being used to create video games.
Now the first 3 things I would do if I was the new CEO, even though the first one sounds kind of pointless but 1&2 tie in with each other.
#1 - Have the entire team go dark, no news, no updates, no twitter, no FB nothing.
#2 - Quietly remove the paywall from all games, but at the same time turn up things getting monitored we all have the right to play games in peace and not deal with annoyances or bullying and I would incorporate the 3 strike rule for online games.
Strike 1 - Warning
Strike 2 - 30 day ban
Strike 3 - permanent ban
#3 - Get in talk with Disney, bring the rights for spiderman games back, all the past titles Xbox had and all current & future titles. I'm sure Disney would do this (more on this at the bottom)
The Disney theory - Many would argue that Disney is all about making money and I'm sure they would if they gave the rights for the spiderman games to Xbox, however I also think Disney is also all about making partnerships and this is my reason behind this as you may or may not know and I apologize for taking things off topic for a brief moment to make my point
Have you heard of an app called Tubi ???
If yes great if not bare with me, Tubi was originally independently owned but it got bought by Fox at the start of the pandemic, not long after Disney got bought by Fox so technically Disney owns Tubi, but with all the times that Disney has raised prices on Disney Plus and Hulu they never once started to charge for Tubi and they've been actually using Tubi rather interestingly but that's a topic for another place.
Re: Insomniac Shares Cold-Hearted Response To The Chances Of Spider-Man 2 Coming To Xbox
Similar to the rest of you, I'm not surprised.
Although I'm still pissed about all my digital Spiderman games I lost on my Xbox 360.
I also think it's childish that the ONLY way we Xbox users get to play as spiderman is through the Lego Marvel series. They wouldn't even let us have him in the Avengers game.
Re: Lots Of Games Are Reduced By 90% On Xbox This Weekend (September 14-15)
Just wanted to take a moment and come on here and thank all my fellow Xbox users.
Over the years I've gathered a collection of digital games as I basically looked at graphics and thought "that looks cool" because I never knew what to buy and easily 99% of my collection was bought on sale.
That leads me to earlier this year when I stumbled onto this great site and have seen a number of sales that I would have missed and read comments from you guys. Reading comments had me invest in certain games.
I think it was about a month or two ago Robocop was on sale and one of you guys said if you're a fan of the original movie you should buy the game. Money was tight, but I spent it anyway and bought the game… My mind was blown, I really enjoyed that game as much as I enjoyed the first movie, little details stood out to me such as seeing Alex Murphy's chalk outline ... That final boss was a pain and by dumb luck I beat him. I know I can go back and redo the game as I stuck to the main story and ignored the side quests, I also didn't learn certain things like expanding the auto-9 like you can.
I come here daily, checking out articles and sales that I always do miss if it wasn't for the site. Plus checking out your comments for your own reviews. I never know what game to buy next but for the last year (almost) I've been bouncing between two: Microsoft Flight Simulator 2020 and Forza 8 (yes I have all the previous Forza games and have passed them all)
At times, I look for something different to play and your comments during sales is what pushes me into looking at certain games.
So for that I want to say... THANK YOU