They are completely delusional if they think they can compete at that price point. Most of their games are heavily discounted or on competing subscription services (Finished AC Origins on Game Pass recently!)
Looking at their upcoming pipeline of games most seem to be going F2P too, which seems like another backwards move if this is their plan.
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Re: Ubisoft Says 'Great Content' Will Allow Its Subscription Service To Compete With Xbox Game Pass
They are completely delusional if they think they can compete at that price point. Most of their games are heavily discounted or on competing subscription services (Finished AC Origins on Game Pass recently!)
Looking at their upcoming pipeline of games most seem to be going F2P too, which seems like another backwards move if this is their plan.
Ubisoft is a mess, definitely a hard pass for me.