NathanUC

Personally, I feel the only smart aspect of the presentation was the seemingly illogical name. While it appears to make no sense at all, people are talking about how it makes no sense. They are getting their (silly) consoles name out there and word of mouth is a powerful tool. It could play a major role for them when uninformed consumers go to buy a game console and heard the name "Xbox One" all over the news.

Xbox One. One game

As long as that was real time render, Forza has some really good sound effects. I'm hoping those were early build graphics though.

The story so far:
Xbox One! CAN WATCH TV
Xbox One! CAN SKYPE!
Xbox One! SLIGHTLY BETTER CONTROLLER
Xbox One! Has Xbox Live!

Those triggers sound kinda cool.

"Xbox play a game"

I think the overall design looks REALLY good. It looks a bit.. huge.. but good lines and colors. Name is a bit daft imo.

Xbox One...... wuuut?

Trying to watch this on my 360.. but it won't stop updating..... my fault for not turning it on in forever