It's been announced today that Xbox has joined forces with ESPN to become the title sponsor of December 18th's college football bowl game between Missouri State and Arkansas State.
The entire event is getting some major Xbox branding as a result, with the logo being a big Xbox controller as seen above, and it's all going to be broadcast on ESPN2 from 9pm ET on Thursday the 18th.
Here's what Chris Lee, vice president of Xbox marketing had to say about the partnership today:
“The Xbox Bowl is where the thrill of game day meets the joy of play. Teaming up with ESPN Events lets us bring fans even closer to the fun, whether they are in the stands in Frisco, watching the bowl game at home, or playing with friends around the world. Together we are celebrating the passion for play, on the field and in the ways people love to game, and reimagining what game day can be for lifelong players and for those experiencing the thrill for the first time.”
If you're interested in actually attending the event at Ford Center at The Star in Frisco, Texas, tickets will soon be available via www.XboxBowl.com — although that website isn't leading anywhere at the time of writing.
We assume attendees will get to at least play some College Football 26 and maybe get their hands on some Xbox-branded merch, but who knows! This is a pretty cool partnership either way.
