Xbox Emphasises That Its Next-Gen Devices 'Aren't Locked To A Single Store'

With the ROG Xbox Ally, Microsoft is pushing on with its plan to bring Windows and Xbox closer together - and it sounds a lot like that's also the plan for its lineup of next-gen devices as well.

As we've already mentioned on PX today, Xbox president Sarah Bond has detailed the team's future partnership with AMD, including "pushing the boundaries" for the next generation. Power talk aside though, Bond & co. keep reiterating that Xbox is opening up to multiple storefronts in the future - something again mentioned in today's announcement.

Here's how Bond summed up that next-gen Xbox vision:

"This is all about building you a gaming platform that's always with you, so you can play the games you want across devices anywhere you want - delivering you an Xbox experience not locked to a single store, or tied to one device."

Of course, it's worth mentioning that right now, Microsoft is being very vague about what specific devices it's talking about here - the team's multi-store approach could simply refer to the ROG Xbox Ally or indeed Windows PC. However, this 'opening up' of the Xbox ecosystem isn't something we're just hearing about, and AMD's Jack Huynh also mentioned a similar strategy in their own announcement post today.

Here's where Huynh mentioned the whole multi-store angle themselves:

"This isn’t just a hardware evolution — it’s a bold, shared vision to push the boundaries of what’s possible in gaming:

Next-generation graphics and visual fidelity
Immersive gameplay and player experiences enhanced with the power of AI
Compatibility with your existing Xbox game library

All of this is grounded in an open, player-first ecosystem — not locked to a single device or store."

All of this points towards Xbox's entire next-gen platform being open to more digital storefronts, but ultimately, we can't know about specific console plans until Microsoft officially unveils the devices themselves. For now, we know we have ROG Xbox Ally coming later this year; a Windows-based system that will support multiple storefronts - and future Xbox devices may end up following suit.

How do you see things shaking out with these next-gen Xbox devices? Get chatting to us about all of this down in the comments.