We're all well aware that the Xbox team loves to have fun when it comes to promoting the likes of the Xbox Series X, S and Xbox Game Pass, but this new marketing campaign for Xbox All Access might just top the lot.
It literally takes the form of a 90s style music video featuring "R&B sensation" All-4-One, reimagining their 1994 ballad “I Swear” with new lyrics centred around Xbox and the Xbox All Access monthly payment program.
Instead of "I Swear", this version is called "It's All There", and the video is just utterly ridiculous, showing the process of an Xbox user upgrading their old Xbox One to an Xbox Series S while All-4-One serenades us with smooth vocals - complete with dramatic camera angles, slow-motion effects, wind machines and 90s fashion trends.
"Xbox All Access is available in twelve countries around the world and will come to more partners in more countries over the next year. Look out for more nostalgic Xbox All Access ‘90s themed content in the coming days."
You can watch the full thing above, and once you've recovered, give us your thoughts down in the comments!
[source news.xbox.com]
Comments 14
This is just pure genius.
Well, that was something haha
What a fantastic thing to experience on a dull Tuesday 😂
Kudos to the Xbox marketing team, they've knocked it so far out of the park this gen I don't think we'll ever see that ball again?! 😁
That was...beautiful!
Absolutely brilliant, shared that with a few mates. Well done Green Team.
But could they not have shoe-horned Phil Spencer in there in the background somewhere? Can we get a petition going?
That's the best gaming-related ad I've ever seen 😀 Gotta love the 90s nostalgia, but I agree: Phil Spencer should have been in the clip!
🤣🤣🤣 Love it.
Xbox, keeping the hits coming
This was a fun song and marketing.
Totally irrelevant but the only thing missing is Phil Spencer playing a Switch in the background.
2 weeks later, GPU cloud gaming confirmed for Switch in October when the Oled version drops.
Frickin majestic lol. Great marketing right there!
They need to do an up beat one now.
Can’t touch this.
By mc hammer.
The original was the first song I kissed a girl to... Excuse while I go make out with my Series S.
This is the sort of ***** that would happen if I ran xbox, and I love it.
Cant believe they got the real All 4 One! This was amazing!
@BrilliantBill Phil could carry that role no problem, if he couldn't, he wouldn't be CEO ! The man is a Dude of the highest degree.
A Legend
We need CGI to get him in, just on one screen shot. Please someone lol
OMG, it's the best of NSYNC, Boyz 2 Men and Westlife (did I hear anyone say NKOTB? Take That?). A little woke but VERY pleasant and fun!
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