Albert and I worked together at Xbox. He ran hardware and accessories. An origin story that may be of interest is that Albert came to me and said, "exciting news, Jeff, we can produce Xbox 360 in multiple colors — Red, Blue, Black, Yellow, in addition to off-White." He was also very excited about the 120 GB accessory hard drive. Not to make this story too long, but we also were very focused upon blunting the launch of PS3. Well, Albert came to me with some bad news — the only color that worked was black, which we agreed looked cool. And we really did not have anything "better" than PS3 (and were worried about Blu-ray), so I asked Albert, "why don't we produce a high end Xbox 360 with the 120 GB standard in black and price it below PS3 by $100?" He thought about it for a while and grinned and said, "that's the ticket!" The rest is history.
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Re: Tributes Pour In For Xbox Veteran Albert Penello, Who Has Sadly Passed Away
Albert and I worked together at Xbox. He ran hardware and accessories. An origin story that may be of interest is that Albert came to me and said, "exciting news, Jeff, we can produce Xbox 360 in multiple colors — Red, Blue, Black, Yellow, in addition to off-White." He was also very excited about the 120 GB accessory hard drive. Not to make this story too long, but we also were very focused upon blunting the launch of PS3. Well, Albert came to me with some bad news — the only color that worked was black, which we agreed looked cool. And we really did not have anything "better" than PS3 (and were worried about Blu-ray), so I asked Albert, "why don't we produce a high end Xbox 360 with the 120 GB standard in black and price it below PS3 by $100?" He thought about it for a while and grinned and said, "that's the ticket!" The rest is history.