Tag: Asha Sharma
News Epic Games Boss Calls New Xbox Leadership Team 'World Class', Asha Sharma Responds
"Foreshadows serious dedication to the future of gaming"
Yesterday, we brought you the news that Xbox had made even more leadership hires to take the team into a new era - and now Epic Games CEO Tim Sweeney has heaped praise on what Asha Sharma is building within Microsoft's gaming division. Taking to social media shortly after yesterday's news,...
News Microsoft Announces Fan Feedback Program 'XBOX Player Voice', And It's Now Live
"A simpler way to share feedback"
Since stepping into the role, Xbox boss Asha Sharma has been keen to gather more fan feedback as she begins to shape the future of the brand, and that's now resulted in a new 'XBOX Player Voice' program being announced by Microsoft. Unveiled today via Xbox Wire, XBOX Player Voice is "a new place to collect your...
News Xbox Execs Congratulate Forza Horizon 6 Dev On 'Exceptionally Rare' Success
"Very proud of the teams..."
Believe it or not, Forza Horizon 6 isn't even out in its Standard Edition guise yet - despite some amazing reviews being put out there and hundreds of thousands of early access players jumping in already. And now, even some of the Xbox bosses are congratulating the development team before the game's
News 'Xbox Or XBOX?' - Asha Sharma Hints At Rebrand Based On Poll Results
THE ALL CAPS ERA
Earlier this week, Xbox CEO Asha Sharma took to social media to poll fans on the branding of the word "Xbox" — she wanted to know whether people preferred the current version, or whether they wanted to see it in all capitals. Her tweet racked up 2.1 million views, although only 19,000+ people actually ended up voting. The final...
News 'Dear Asha...' - Xbox Fan Desperately Wants New CEO To Remove Irrelevant Ads From Dashboard
"Please remove these types of ads off my screen."
Xbox's dashboard ads have long been a bit of a sore point amongst the fanbase. We see complaints about them crop up in waves — especially if a particularly annoying advert keeps appearing for various folks — and today, one particular fan has begun pleading to new boss Asha Sharma to be rid of...
News Xbox Needs To 'Sweat Every Detail' In Winning Over 'Frustrated' Players, Says Asha Sharma
She's certainly committed to the cause
We've heard a lot from Xbox boss Asha Sharma recently about her plans to evolve the brand and address areas that she believes needs fixing, and The Verge has shared new quotes that she apparently told employees at a recent meeting. This is from around the same time that Sharma and Matt Booty issued a massive...
News Xbox To Retire Features That Don't Align With Future Plans, Starting With Copilot AI
"We will stop development of Copilot on console"
Following reports earlier today that Asha Sharma had hired new leaders for Team Xbox, the boss has shared a short statement on social media confirming the news, while also revealing that some features are going to be retired. "Xbox needs to move faster, deepen our connection with the community, and...
News 'We Need To Evolve How We Work' - Xbox CEO Announces She's Bringing In New Leaders
To address consumer and technical expertise
Xbox boss Asha Sharma is making another major move today, as she's reportedly told employees in a company memo that the division needs to "evolve how we work", and therefore she's bringing in new leaders. This was first reported by CNBC, which mentioned that Sharma had the following to say in her memo:...
News Xbox Founder Invited To Microsoft HQ By Asha Sharma, Says It Was 'Amazing' And 'Bizarre'
25 years since he shipped the original Xbox
Ever since Asha Sharma took the role of Xbox boss in February, she's appeared to be taking advice from a wide range of people throughout the industry, and the latest example arrives in the form of Xbox co-founder, Seamus Blackley. Blackley played a key role in shipping the original Xbox 25 years ago (to...
News Asha Sharma Comments On AI Use As Upscaling Tech Rolls Out To ROG Xbox Ally
"We are refocusing our AI efforts..."
Earlier this week, Microsoft announced some new ROG Xbox Ally features including the introduction of 'Auto Super Resolution'; an AI upscaler in a similar vein to Nvidia's DLSS. This is the sort of AI tech players seem on board with, but that isn't the case for all uses of AI - something that Xbox boss Asha...
News Asha Sharma Comments On Xbox Revenue Loss For Q3 2026
"We know we have work to do..."
In the wee hours of this morning, we covered Xbox's latest financial report, which showed losses across multiple areas within the Xbox business. Hardware and content & services are both down in the last fiscal quarter, and whilst this is no doubt disappointing, the new Xbox boss has followed this up with some fighting...
News 'Working On It' - Asha Sharma Confirms Dynamic Background For New Xbox Logo Is In The Works
Heading to Series X|S soon!
New Xbox boss Asha Sharma has been very active on social media since taking on her new role, and now, on the back of the team's brand-new logo reveal, Sharma has confirmed online that it's being turned into an Xbox Series X|S dynamic background as we speak. Heading over to Twitter, fan account Xbox Studio asked if the...
News Asha Sharma Explains Why Xbox Isn't 'Ready' To Share A Release Timeline For Project Helix
But dev kits are definitely going out in 2027
We've been hearing a lot about Xbox's next-gen console this year which is codenamed "Project Helix", and we even know that developers will be getting it in 2027 — but what about a release timeline for the public? Xbox boss Asha Sharma knows we want one, but is rightfully being cautious about it for...
News 'I've Ordered A Series X, I'm Back In' - Lapsed Xbox Fan Attracts The Attention Of Asha Sharma
"Hell yes"
Since Asha Sharma has taken up her new role as Xbox boss, she's been quite open with fans online. Indeed, we've seen Sharma chat very publicly with Xbox followers since taking over a few months ago - and this past week, one of her to-the-point responses to a lapsed fan went viral on Twitter. In short, an Xbox fan known as '
News Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A 'First-Class Experience Again'
That's how important they are to the new leadership
In yesterday's big Xbox statement from Asha Sharma and Matt Booty, there was a mention in one of the priority sections about how they wanted to "stabilize Gen9 as a healthy and high-quality base", with Gen9 referring to the ninth generation of Xbox consoles in the Xbox Series X and Xbox Series S...
News Four Key Priorities For Xbox's Future Outlined By CEO Asha Sharma & EVP Matt Booty
"We will execute this through four priorities"
We mentioned today as part of our coverage of the massive statement from Xbox leadership on the brand's future that Asha Sharma and Matt Booty had outlined four main priorities for the future, so let's dive deeper into each of those! The first of these priorities is hardware, which encompasses a few...
News Xbox Is Officially 'Reevaluating' What To Do About Exclusivity
Update: Asha Sharma shares more details
There have been rumbles for a while that Xbox might be considering a change to its plans around exclusivity following the arrival of new boss Asha Sharma, and now it's been officially confirmed that this will be "reevaluated". In the massi
News Xbox Leadership Issues Massive Statement On The Future Of The Brand
"We have work to do"
This might be one of the most important messages we've ever seen in the 25 years of Xbox! New boss Asha Sharma and EVP Matt Booty have issued a massive statement to employees (and subsequently the public) today about the future of the brand, outlining how Xbox needs to evolve in the years ahead. It starts off by mentioning that...
News Microsoft Gaming Scrapped As Asha Sharma Promotes 'Return Of Xbox' At MS HQ
Update: Now official!
It's been a busy few months for Asha Sharma as she settles into her new role at Xbox, and it sounds as though she's rounding out that initial period by promoting a complete "return of Xbox" over at Microsoft HQ. According to Tom Warren of
News 'The Idea Is Not Dead' - Xbox Boss Explains Why She's Still Keen On A Mobile Store
It seemed to have been killed off, but apparently not!
For years now, we've been hearing about potential plans for Xbox to build a mobile store that could compete with the likes of the Google Play Store and Apple App Store, but nothing has ever come of it (there's a storefront on the actual Xbox app itself, but it's only for buying console and PC...
News Asha Sharma Teases New Xbox Game Pass & Discord Partnership
"We're teaming up again as we continue to make Game Pass more flexible"
We've got even more Xbox Game Pass news to bring your way today! Following yesterday's price reduction for Game Pass Ultimate, Xbox boss Asha Sharma has teased a new partnership with Game Pass and Discord. Sharma says they're "teaming up again" in order to help make Game Pass...
News What's In The Box? Kojima Meets Asha Sharma And Receives Mysterious Xbox Gift
It says "Xbox for Kojima" on it
We're all well aware that Hideo Kojima is working on a project for Xbox right now in the form of "OD", and so it's probably no surprise that he's paid a visit to Xbox HQ to visit new boss Asha Sharma and EVP Matt Booty. There's nevertheless been a lot of interest in the photo he's shared though, in which he's...
News Xbox Boss Wants A 'Chat' With Ex-PlayStation Exec Over Criticisms Of Game Pass
Asha Sharma is willing to listen
Recently, we've heard how Asha Sharma is interested in finding ways to make Xbox Game Pass less expensive and more "flexible" in the future, which various rumours swirling about how that might be achieved. When Sharma's leaked memo about reducing the price of Game Pass was revealed, former PlayStation boss Shawn...
News Xbox's Recent Battery Issue Was A Reminder To 'Earn Every Hour' With Players, Says Boss
Asha Sharma is pleased with how the team handled it
Last week, we published a story about how Xbox had been offering free rechargeable batteries to fans who had been affected by an issue where no AA batteries were included with their new controller, and Xbox boss Asha Sharma was apparently very pleased with how her team dealt with the situation...
News Asha Sharma Lays Out Plans For 'Deeper Investment' In Xbox's Platform Foundations
She's identified multiple areas of improvement
We've already heard a lot about how new Xbox boss Asha Sharma seemingly wants to make a bunch of changes at Xbox, including ditching the "This is an Xbox" marketing campaign and reducing prices for Xbox Game Pass, but behind the scenes, it sounds like she's very keen to improve Xbox's "platform...
News Xbox Boss Declares Game Pass Is 'Too Expensive' And Needs A 'Better Value Equation'
Asha Sharma says XGP will evolve in the long term
It's official! New Xbox boss Asha Sharma wants to make Xbox and PC Game Pass more affordable in the future. This is courtesy of a leaked memo that's been shared by The Verge today, in which the Xbox head and Microsoft Gaming CEO told employees that the current model of Game Pass "isn't the final...
News Xbox's Asha Sharma Speaks On Camera For First Time As Microsoft Gaming CEO
As part of a fan vlog with Phil Spencer
Even though Asha Sharma has been very active in making improvements for Xbox fans over the past few weeks, we still haven't seen her speak publicly on camera as Xbox boss — or at least, not until a GDC vlog went live over the weekend. A YouTuber known as Mr. Wright Way was in attendance at GDC 2026 back in...
Talking Point Are You Happy With The New Updates Coming To Xbox Consoles So Far?
We're getting new features on Series X|S!
We've not had enough time to properly judge how boss Asha Sharma is going to get on in her new role as Head of Xbox, but one thing we're loving so far is the team's renewed focus on console, and that's starting to manifest itself with new updates arriving for Series X|S users. Indeed, for the first time in...
News Xbox Is Sending Out Project Helix Gift Packages Signed By New Boss Asha Sharma
No console yet, just a bunch of free merch
We're sure you've already heard about the codename for Xbox's next console by now — "Project Helix" — and although the console itself won't be in developers' hands until next year, Xbox is clearly trying to build hype for it this year. The latest example of this is a bunch of free "Project Helix"...
News Xbox Boss Reveals New 'Dedicated Team' Focusing On Fan Feedback
Following the rollout of new achievement features
Yesterday, we were treated to yet another surprise from Team Xbox when it was revealed that Xbox achievements were getting multiple new improvements, and this is seemingly the result of a new "dedicated team" that's been set up. Shortly after the achievement features were unveiled, Sharma took to...
News Here's What Asha Sharma Has Been Playing On Her Xbox Gamertag Over The Past Month
A peek at the new Xbox boss's account activity
It feels like a lifetime ago now, but all the way back in late February, new Xbox boss Asha Sharma shared her Xbox gamertag with the community before being criticised for "faking" it with an artificially inflated gamerscore, to which she clarified that her whole family was sharing the account and that...
News 'Part Of The Return Of Xbox' - Asha Sharma Explains Why FanFest Is Returning To LA This Summer
There wasn't an official one for XGS 2025
You've heard of Xbox FanFest, right? This is the name for an official Xbox community program that aims to bring Xbox fans together in various ways, and it's usually highlighted by a special in-person celebration in Los Angeles for the annual Xbox Games Showcase that takes place each June. Last year though,...
Feature Five Things We Want To See From Xbox's New Leadership Team In 2026
In the midst of a massive year for the brand
What a year this is turning out to be already for Team Xbox! We thought it was going to busy with the 25th anniversary celebrations and the releases of Fable, Forza Horizon 6, Gears of War: E-Day and Halo: Campaign Evolved, but we never considered that Phil Spencer would retire and Asha Sharma
News It Was Asha Sharma's 'Direction' To Scrub 'This Is An Xbox' Marketing, Suggests Report
Update: Microsoft confirms it's been retired
A couple of weeks ago, we mentioned how Microsoft's "This is an Xbox" advertisement on the official Xbox Wire website had been mysteriously removed, and that ad is still giving off a "404 Not Found" message at the time of writing. This naturally led many people to conclude that the "This is an Xbox"...
News New Xbox Boss Has Considered 'Pricing Revamp' For Game Pass, Claims Report
Involving lower-priced tiers and maybe even a partnership with Netflix
It's been a busy old month since Asha Sharma took the reigns as Xbox boss over at Microsoft HQ, and according to a new report from The Information, she's already considering how she can lower costs for Xbox Game Pass. The repo
News 'Keep The Feedback Coming' - Xbox Boss Says New Console Features Were Built Two Weeks Ago
An impressive start to Asha Sharma's reign
Yesterday, we were treated to the surprising news that the Xbox Series X and Xbox Series S consoles were getting a major dashboard update for the first time in what feels like forever, with multiple features being implemented including custom colour settings, the ability to disable Quick Resume for certain...
News 'I'm Of Two Minds' - Todd Howard Gives His Thoughts On Xbox's Leadership Changes
Excited for the future, but sad to see Phil Spencer go
With the announcement of a major Starfield update earlier today, Bethesda's Todd Howard has been sitting down with IGN for a wide-ranging interview, and he's been asked about how he f
News Xbox Head Doubles Down On The Importance Of Console, Says It's A 'Reference Experience'
"We will be team Xbox, and we'll get through this together"
Last week, we saw a video and a couple of images doing the rounds from a Microsoft event where new Xbox boss Asha Sharma was introduced to her new team by Phil Spencer, and now we know a bit more of what was actually said. This is coming from a transcript over at Windows Central, which...
Opinion Xbox Should Consider Cancelling Halo: Campaign Evolved For PS5
Maybe Xbox's most iconic franchise should stay on Xbox
Look, there's been a lot of news, reactions and opinions about the new Xbox regime and where they should pivot to next. Indeed, there are lots of directions that Asha Sharma and her team could take over the next few years regarding hardware, software, general platform strategy and more. I can't...
News 'I Think She'll Be Fine' - Xbox Legend Peter Moore Reveals His Advice For Asha Sharma
He also wants her to put some fun back into the industry
Everyone's having an opinion on the new Xbox boss Asha Sharma at the moment, and Peter Moore (a former Xbox boss himself) is one of them — he's just been interviewed by the folks over at GamesBeat. Moore is of the opinion that Sharma is going to be "just fine" in the role as Microsoft...
Video Phil Spencer Introduces New Xbox Leader At Microsoft HQ
"An emotional day here for the team."
It's been a busy week for Asha Sharma — not only has she started her first few days on the job as Microsoft Gaming CEO and overall Xbox boss, but she's also been interviewed and introduced to the team over at Microsoft HQ. Posting on social media recently, Xbox exec Aaron Greenberg shared a video of Phil...
News Xbox Boss Questioned On Whether Exclusives Could Return In The Future
"The plan's the plan until it's not the plan."
Ever since Asha Sharma was announced as the new Xbox boss last Friday, there's been speculation about whether exclusive games could become part of Xbox's strategy in the future once again, and she's at least partially addressed this in a new interview with Windows Central. Speaking on a whole range of...
News Xbox Says 'Hardware Announcements Are Coming Up' As Team Looks Ahead To Next-Gen
"You will hear more about that soon."
You may have read about Asha Sharma recently and her renewed focus on the console side of the Xbox business - and in a new interview with Windows Central, the Xbox boss has hinted that we'll hear about new console hardware very soon. Indeed, when elaborating on her recent comments about 'returning to Xbox',...
News 'Return To Our Roots' - Xbox CEO Reiterates Her Goals For The Future
Asha Sharma has officially completed her first day in the role
This past Monday marked Asha Sharma's first day in the job as Microsoft Gaming CEO and overall Xbox boss, and she used the opportunity to reiterate her "goal" and "focus" points for the future. She mentioned this as part of the response to IGN's Ryan McCaffrey about her gamertag...
News Xbox Boss Explains Her Gamertag Activity, Says 'Faking Would Be A Terrible Idea'
She didn't expect it to get so much attention
Over the weekend, new Xbox boss Asha Sharma received a ton of attention after sharing her Xbox gamertag on social media, and there was some skepticism about how much gamerscore she'd managed to rack up so quickly. We highlighted this in a post on Pure Xbox yesterday — she'd been getting full...
Feature Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss
Phil Spencer's successor!
Whenever Phil Spencer eventually decided to retire from his position as Xbox boss and Microsoft Gaming CEO, we naturally assumed that position would go to Xbox president Sarah Bond — but with Sarah leaving the company following Phil Spencer's retirement last night, it's ended up going to the relatively unknown Asha Sharma...
News New Xbox Head Suggests Bringing Back The Blades Dashboard In First Social Media Posts
She's already been active on X
Following the announcement of Asha Sharma as the new Xbox boss last night, she immediately took to social media and began replying to various fans and Xbox-related accounts with suggestions and acknowledgements. The one that's getting all the attention relates to her suggestion to "bring the blade dashboard", which...
News New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
"I feel two things at once: humility and urgency."
In a seismic bit of news today, Phil Spencer announced that he's retiring as Xbox boss - which means that naturally, someone else has to assume that position over at Xbox HQ. The person taking over is Microsoft's Asha Sharma, who has just shared her first statement as she begins her role as CEO of...
