Four Priorities Detailed By Asha Sharma After Major 'Xbox Reset' 1

You've most likely heard all about the Xbox 'reset' that laid off of thousands of employees and divestment in studios that saw four of them part ways with the company.

Xbox CEO Asha Sharma has outline her plans to get the brand back on track. In a memo obtained by The Verge, she detailed four key priorities she believes will return the business to revenue growth by the end of the 2027 fiscal year.

Those four priorities are the following:

  • "CORE: Strengthen our platform, led by console"
  • "CONTENT: Grow great games into global franchises"
  • "CREATION: Make Minecraft the world's creator platform"
  • "CONNECTION: Extend the worlds that fans love"

In a post on X, Sharma said that "In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience". Whilst she admits it'll likely "take some time", the Xbox boss believes the "four c's" will help "close that gap". This follows Xbox's $1.7billion revenue drop through FY26 - its first decline since Microsoft acquired Activision Blizzard.

According to Sharma's memo, Xbox will measure it's progress toward its goals in three stages. The first being a return to growth by the end of 2027. Followed by transforming the projects invested into growth themselves.

"In FY28 and FY29, our Four C’s and roadmap must move into businesses producing meaningful player value and revenue acceleration."

The third stage is to "scale what works" and be "halfway to our long-term" goal by fiscal year 2030.

"our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins."

It looks like Xbox are doubling-down on the core experiences that make Xbox, well, Xbox. IPs like Halo, Gears, Fable, as well as Fallout and Minecraft. Sharma also said Xbox will push it's biggest franchises "across film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China".

Sharma sees Minecraft becoming the "world's creator platform", which could mean adopting a model similar to ROBLOX or Fortnite, where players can create and share endless variety of experiences. That vision extends to mobile, with Mojang and Candy Crush developer King already collaborating on a new Minecraft spin-off.

What do you think of the "four c's"? Tell us your thoughts in the comments below.

[source theverge.com]