
When it comes to former Xbox leaders, we've often heard about what the likes of Seamus Blackley and Peter Moore are getting up to, but Don Mattrick, who led the brand during part of the Xbox 360 era and the start of the Xbox One era, tends to remain in the background these days.
That's probably because of how his tenure at Xbox ended — he was the figurehead for the disastrous Xbox One launch in 2013 — but nevertheless was part of propelling the Xbox 360 to success during the late 2000s and early 2010s, and has since gone on to rack up a series of high-profile job roles both in and (mostly) outside of the gaming industry.
His latest career move is a particularly major one, as he's stepping into the role of CEO at Photonic. This is a Quantum Computing company based in Vancouver that Mattrick has been involved with for many years now, originally on the board of directors, then as a vice chair, and now as Chief Executive Officer as of March 2026.
"Quantum computing is poised to accelerate drug discovery, enhance financial modelling, transform cryptography, optimize logistics, and enable breakthroughs in materials science and climate simulations. Photonic will be at the forefront of these transformative changes with the world’s first commercial-scale, fault-tolerant quantum computer based on an innovative qubit modality built to scale. Photonic grew out of an ambitious vision—to engineer a scalable solution for quantum computing from the ground up."
As far as we can tell, this marks Mattrick's first CEO role since 2015. That role was for Zynga, which makes various mobile games including FarmVille, appointing Mattrick in 2013 after he left Xbox. He departed the company two years later, and has since pursued a career path outside of the gaming industry.
Mattrick rarely speaks about his time at Xbox, but he did make an appearance for the 20th anniversary of Xbox back in 2021, explaining the decisions that went into the Xbox One reveal. He suggested at the time that he ideally wanted to stay, noting his desire to "execute on the vision and the capabilities that the team had created".
We wish Don all the best, and hopefully we'll get to hear about his more positive Xbox memories someday! For a little blast from the past, here's a quick look at his reveal of the Xbox 360 S console in 2010:





Comments 9
Mattrick is reason Xbox is in position it's in today. All the good will and momentum just ruined in one E3 show.
@GuyinPA75 yes agreed. By the time of that E3 show I’d already sold my 360 for a ps3 to play all the amazing exclusives Sony had at the time. Also Xbox were running with Kinect hard which I wasn’t interested in.
I was open to them winning me back with the xbone launch but if anything it had the opposite effect and pushed me further away!
The guy that hurt Xbox, so badly, it never recovered...
How anyone would wanna hire this guy now, is a mystery.
@GuyinPA75 I think their momentum slowed quite a bit before that infamous E3. While they undoubtedly "won" the X360 generation overall, by the end of that gen Sony was already on a roll releasing a flurry of system selling games late on, whereas the Xbox 360 exclusive library was drying up by comparison.
It meant that going into next-gen (XBO / PS4) Sony had all the momentum even before the TV, TV, TV disaster. But it certainly didn't help.
It was similar with PS4 - > PS5. Sony seems to back load and front load their generations with a bit of a lull in the middle, which seems smart if it's actually planned that way. Whereas for 3 generations now Xbox has ended or started their gen slowly which has stalled their momentum each time and let Sony get ahead.
I hate that guy ruined Xbox with a big smile on his face!
I dont care what people say, the xbox one was sweet, even at launch. I was still paying for cable/sat TV at the time and I loved having everything in the xbox.
And it was a reliable console which was a huge improvement over the 360 disaster.
@BacklogBrad You are right it is a good machine but that E3 launch was very different to the actual Xbox one that was launched.
It was a disaster!
There was even playstation videos in that E3 making fun of it's game sharing feature.
And then tone deaf Don saying if you want to have an Xbox that plays games offline buy a 360!
What a smug condescending tosser!
Cool. Rich guy gonna stay rich. Good for him, I guess? 💅🏼
“Fortunately we have a product for people who aren't able to get some form of quantum computing, it's called xbox 360.”
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