The ROG Xbox Ally Is Rapidly Selling Out At Retailers Around The World

I'm glad I got my pre-order in if they are selling out that quickly.

Of course it tells us nothing about the 'numbers', but they are likely only selling what they anticipate will be available by the release date. Each region would be allocated a certain number - distributed to a handful of retailers but its still quite impressive to hear they're selling out before release - just hope not to Scalpers!!

It's to rich for my blood but there's obviously a market for these devices 🤔

It's the Switch 2 all over again. An overpriced piece of hardware shocks people with its price tag, and everyone buys it anyways.

@SaltySpitoon957 Technically Switch 2 is cheap compared to alternatives (but you are locked into Nintendo storefront).

Yeah, right..."rapidly". My guess is that there wasn't a ton of units made available. We'll probably never get actual sales figures, but I'd guess these don't top 1 million.

Its seems to be still available everywhere in the UK (except the xbox store that is).

Curious on numbers available. That's gonna be the real gauge for interest and, as its not up to Microsoft, we should actually get some with this.

I do hope all of those folks picking one up enjoy it though, happy gaming to you.

@Cikajovazmaj The console itself may be cheap, but the games and accessories are not. People still bought those in droves as well.

This is selling out and Switch 2 took a long time to sell out (if it did at all), and therefore we can conclude this thing is selling like crazy and even outselling Switch 2.

@Jenkinss I hope that's sarcasm...

Who is pre-ordering though? My guess is it is bots picking them up so they can be resold later.

Given another article that lists the prices it seems way overpriced. And they are already advertising the "accessories" you'll want which adds even more to the cost. You can get a reasonable laptop + controller cheaper than that. I mean if this is really just going to be streaming XBox games then it doesn't need particularly powerful hardware, just good internet speeds. At least you can use a laptop for something other than gaming. I mean if you're traveling on business do you really want to carry this + a laptop? Clearly this device isn't for me.

After largely abandoning Xbox this generation the idea of being able to plays Game Pass and other storefronts on an officially supported windows device got me to preorder. I have hopes this means Steam purchases will continue to be supported in living rooms.

Glad at the very least, that it's at least meeting their initial demands. I assume this will put the 2027 model back on the drawing board

@Medic_alert I really enjoy handheld PC gaming, it's like "babys first PC gaming experience" for me. But I love tech, and not sure it's as fun a product if someone doesn't.

Hard to see a massive appeal for these and like you, I'd want to see the numbers!

Can't imagine why. I tried the og ROG Ally, and it's quite fine, but I'm not paying an extra premium price for something that's roughly equivalent to the Steam Deck.

I might've considered the deluxe X models, but I also never buy hardware in its first year of existence (it'll always be inferior to iterated versions).

I could probably repurpose that thousand-plus Canadian bucks towards a few desktop PC repairs/upgrades too.

@SaltySpitoon957 except there are games. And for your average console player far more games than they normally have access too straight off the bat.

Managed to get my BestBuy preorder through. I just happened to be on my phone when the email that the preorders went live popped and I immediately hopped in to get mine.

I originally was thinking to just get the white model but thoughts of storage alone made me hop on the X.

A lot of people are going on how this will be a failure and the truth is this does not need to be a huge success. It's just some branded hardware for MS. It's also a test bed for their new handheld focused Windows version. No dev is going to have to specifically target this device, I imagine even pre-configured handheld options will just be the same setting template used on the SteamDeck for many games.

What is important here is the evolution of windows for gaming focused devices.

The price, honestly, is not terrible. Yes, it's a high number and not going to become a mainstream device, but it is very competitive with similarly specked handhelds.

Main reason I am getting it is because I still bump into games that just are not compatible with Steam's compatibility layer. It does not hurt that MS is also pushing a lot more aggressively on the Play Anywhere program, with many new announcements going into it now. Wish they could make that retroactive, though.

@Medic_alert very commendable mate. I think PC wise once you're comfortable with what framerate you like, what filters or upscalers you prefer etc. it's not so bad, but it's taken me about a year to even get to that point. Sometimes I'll go on a rabid optimisation session for 3 hours and barely play the damn game I'm trying to get running just right.

Then I turn on the Xbox and think "why the F did I just do all that"

@yeaman It's still really expensive, especially the Xbox Ally X. Lots of gamers can't really afford that.

They sold out of Series X in Italy! Oh wait, they stopped producing there two years ago 😂 give us numbers brah, Nintendo sold millions, how big is production here?

I was surprised to be honest that the x sold out faster than the ally. I originally intended on getting the lower model but skipped to the higher tier thinking that itd be easier to get.

While I preordered the x, it took bestbuy a few hours to process. The regular is apparently still open.

I cant imagine they made too many of these, guessing they made a lot more lower trims. Im also not entirely sold on a $400 difference, but time will tell. Atleast itll be futureproof, right?

I’m not really sure who the target demographic is on this. It’s significantly more expensive than the original ROG Ally and the performance gains don’t really coincide with the price increase.

The XBOX ROG ALLY is a good choice for those who want Game Pass on a handheld. The price is pretty high because ALL gaming companies want to sell at a loss on hardware. Microsoft has outsourced hardware production to third-party companies like ASUS, which want to make a profit per unit from the ROG ALLY Series.

High inflation, tariffs, and geopolitical tension are the reasons why hardware has become more expensive. Phil Spence has said that Microsoft was losing $250 per unit for selling Series S/X consoles.

Microsoft doesn't care to sell hardware anymore. And I believe it's the right choice. Consoles, for Microsoft, are just an optional device to have access to the XBOX products and services(Game Pass). Microsoft is making money from Game Pass, full price sales, and microtransactions across all platforms.

Microsoft cares to be a subscriber to Game Pass on any hardware. It doesn't matter if you have a console, handheld, PC, or even a mobile device to be a subscriber or buy full-price sales/microtransactions. This is Microsoft's multiplatform strategy: sell anywhere, on any device.

The New XBOX hybrid console will be the same as XBOX ROG ALLY: a pc premade console that will have all pc stores(steam etc) and Game Pass with optimized windows for gaming. The X ROG ALLY is the first taste of this new hybrid model that will include everything.

The PC hybrid console will replace "traditional" consoles like Switch and PS6. The new hybrid model offer more options, better value and more content. For example, Steam has cheaper games on third parties compared to PS5, which you are forced to pay $80 full price. Playstation doesn't have offer cheaper game on sales period compared to steam sales or key sites. You literally can buy AAA games with less than $35 dollars on PC through steam and key sites, and you also have Game Pass for 50+ day one releases.

Hardware will always be expensive from now on. It's like a gaming PC, you pay a lot of money to build a strong hardware, but you're offsetting your investment with cheaper games and valuable subscription services like Game Pass.

Microsoft is doing the smart move to outsource hardware in third party companies and invest more on software, which more profitable.

What I want from Microsoft is to bring at least 10 AAA games as day one releases on Game Pass per year. I want almost a new AAA game on Game Pass every month. Also, I want more older games on back catalog through remake like Oblivion remaster.

I believe that having 10 AAA games on Game Pass will further increase the value of the whole service and will attract more subs. Mainstream audience wants more AAA games, not some niche indie games - which is fine as additional content but not enough.

10 AAA games = either first party or third party. Games like Clair Obscur, Doom Dark Ages, Hellblade 2, South of Midnight, Indianna Jones etc etc

@SaltySpitoon957 well it was telegraphed by the fact the existing Ally X costs the same. I don't know why people are surprised. It's an impressive bit of kit when you get your hands on it tbf. It's a tiny PC that plays current releases natively. How much did you expect it to cost?

What a crock. The Xbox Ally is for from being SOLD OUT and the Xbox Ally X is STILL AVAILABLE at Best Buy as of 09/28/25 (I preordered 2 for my nephews for Christmas). They obviously allocated a MAJORITY of the units to retailers like Best Buy then claimed that they "Sold Out" on their respective sites (Xbox and Rog). Sorry Microsoft, but the Switch 2, for it's faults, was 'Lightning In A Bottle" and they (Nintendo) didn't hem/ haw on the pricing until the PreOrder Date either. It will interesting to see ACTUAL UNIT NUMBERS SOLD after the first week. Assuming that Microsoft releases it a they were anxious about releasing Series X/S numbers as opposed to Sony.

I mean, it’s not selling out if you can still pre-order it that means it’s not selling out. And they also said the Rog x it’s only available at select retailers and it’s been stated that it won’t be a readily available device to begin with so it being sold out just means I sold through the initial units that they had projected to begin with. Microsoft typically pretty good about fudging their numbers and lying about general sales figures and stuff which is why they use things like active users and concurrent players as opposed to actual hard sales data.