Blizzard's president Mike Ybarra is currently doing the press rounds, and in the same interview with The Verge, he touched on content delivery in modern games, noting how challenging it can be to find the right balance to satisfy everyone in the community.
Ybarra, who leads massive franchises such as Diablo and World of Warcraft, admits there's always some debate about the way Blizzard serves up content. As much as it wants to fulfill player requests for new content on a regular basis, the primary concern is apparently making sure it's "responsible" as a company and meeting expectations.
"“We want to serve players with more content in our universes. At the same time, we want to make sure we’re responsible and meet their expectations. I think we’re still fine-tuning a lot of those things as we go forward. But it’s something top of mind for me as we go forward.”
Ybarra notes how challenging this can all be when "players have no patience" and "want new stuff every day, every hour". And while Blizzard wants to serve up more content to make the community happy, it's about keeping the "quality bar high". This requires "large teams" and means content needs to be monestised in the "right ways" to ensure players are satisfied.
"I always tell the teams, ‘When someone spends one dollar or a penny with Blizzard, I want them to feel good after they do that. How do we get to a world where we know that’s always going to be the basis of what we’re doing?’"