Xbox has announced today that it has entered the world of Formula 1 by joining forces with the BWT Alpine F1 team, with Xbox becoming the "Official Console Partner" and PC Game Pass also becoming an "Official Partner".

As a result of the partnership, various Xbox logos will be integrated "across both Alpine A523 cars and the Paddock areas during key races each season", and this'll start with the Formula 1 Lenovo Japanese Grand Prix this weekend.

The studio behind the upcoming Forza Motorsport reboot also commented on today's news, praising the BWT Alpine F1 team as having "a passion for racing and a desire to compete that the Forza Motorsport community can appreciate."

And here's what Jerrett West, CVP of Gaming Marketing at Xbox, had to say about the announcement:

“Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports. Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing.

Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership.”

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