The Football Association has announced today that it has entered into a partnership that will see Xbox become the official gaming partner of the England football teams. It's a multi-year deal, but we're not sure exactly how many years.
The partnership is said to be "a celebration of the driving principle of inclusivity in play shared by both Xbox and The FA", with its message being: "When Everybody Plays, We All Win". Xbox will partner the England men's teams, the Lionesses and the eLions, as well as Wembley Stadium connected by EE and St George’s Park.
Here's what Marcos Waltenberg, Director of Global Xbox Partnerships had to say about the deal:
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football."
“In The FA we see a tremendous organization which has the same drive and ambition to empower people as we do at Xbox. Through our partnership we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”
Further details about what to expect are coming soon, but it was mentioned that Xbox is "committing to a grassroots gaming campaign with The FA, bringing exciting experiences for football and gaming fans across the nation."
What are your thoughts on Xbox teaming up with The FA in England? Let us know in the comments.