Today's mammoth announcement that Microsoft is purchasing Activision Blizzard brings to mind IP such as Call of Duty, Crash Bandicoot and Overwatch — but the company is also really excited about the potential for mobile gaming.
Speaking as part of a conference call earlier today, Microsoft CEO Satya Nadella stated that "critically, this transaction significantly expands our presence in mobile, the largest segment in gaming business."
The acquisition includes Candy Crush developer and publisher King, so that IP will now be under Microsoft's ownership. Xbox boss Phil Spencer, now CEO of Microsoft Gaming, also shared his excitement about this specifically:
"Extending our horizon a bit, this transaction will make our approach to the consumer metaverse even stronger. That’s because our vision of the metaverse is based on intersecting global communities rooted in strong franchises.
A big part of that is the fact that mobile is the biggest category of gaming, and it’s an area where we have not had a major presence before. This transaction adds one of the most successful mobile publishers to Microsoft Gaming, and I’m personally looking forward to learning from the innovative teams at King."
What are your thoughts about Xbox owning King? Let us know down in the comments below.