
Xbox is doing some amazing things for Pride Month, giving away loads of goodies including the full version of Tell Me Why for free, but fans are disappointed that they can't get their hands on the brand-new Pride controller.
Microsoft says it will "share these controllers with key influencers and media in the U.S. and internationally," which has left some fans feeling disgruntled at the decision to limit them this way:
https://twitter.com/Zippy_McAwesome/status/1400200632016027649
It's nothing new to see Microsoft gifting custom controllers to influencers and media, but it's definitely a shame that the wider Xbox audience can't get their hands on it for themselves (particularly in this case).
In general, it would be nice to see the Xbox Series X and S generation of controllers receiving more elaborate designs that are actually purchasable by the public, rather than just the different colour options available at present.
Let us know your thoughts on the controller and this situation down in the comments below.





Comments 24
Aw man, I really like that controller. I just like rainbows and pretty colors in general, so it's a shame that you can't buy it.
I kind of hate Microsoft more because of this. I’m getting tired of seeing “influencer-only” merch. What about. You know. Your die hard fans?
I really want to buy this controller but it matters who they give this controller to in the influence sphere. If it's XBOX ambassadors then I'm all for it. People that push the brand should be rewarded and if that's from a cool collectors pride controller then I'm okay with their decision. I wish I did more and pushed the brand to get one. Most of my friends/family won't bite. Won't leave PC, Sony or Nintendo.
I got the blood red gears 2 collectors controller because I was first in line with Gears of War comics and getting the line hyped and answered some quiz questions. The memory of being in line with friends and fellow gamers far surpasses my time with the controller.
Influencers………. Unemployed people with time on their hands to hang about on the internet👎
@GunValkyrie
Because she probably can't accept any now she works for Sony Santa Monica Studio.
These people get free stuff all the time. Everybody knows it. Don't advertise the stuff you are giving them that the general public can't buy. It would negative press for any company surely.
I understand limited edition merch fir teams that make games and things like that but if you're giving them away to YouTube folks it should be available. Maybe once they get the design lab going again they will have these available? It's things like this that make me keep my expectations in check for E3...they are pros at tripping on their own feet when they have a clear path towards an open goal.
Exclusive inclusiveness. Another example of corporations not putting their money where their mouth is when it comes to this stuff? What does releasing pride controllers to youtubers achieve?
How badly can a company get something like this so wrong? Just giving them to some a**e lickers on social media instead of celebrating inclusivitiy with the masses.
Hopefully they'll see the reactions and reconsider
This is a real shame.
I understand that certain pads are exclusive to certain people, but a pad celebrating Pride should most certainly not be one of them.
A rare miss by MS here.
I'd have bought one in a heartbeat ☺️
Inclusiveness- “key media and “influencers”” only - hahahaha.
Classic.
Firstly pandering to “influencers” only - most of us find this sickening and a really turn off and to miss the point of why you are supporting “inclusiveness” in the first place.
Attempting to make the world a fairer place and destroy historical “positions of power” and privilege by creating new groups of power and privilege is RIDICULOUS.
It’s a PR stunt and everything that is wrong with these lip service movements for equality.
Really is quite shameful.
It’s only a controller - but don’t try and piggy back on a serious movement with a crass gimmick.
I really like this controller, shame I can't buy it!
@Stocksy You are a breath of fresh air.
I would love this controller to be available for all (and a pin of the x logo)
What annoys me the most about the influencer but is that I am almost certain this controller will end in the hand of plenty of influencers that are either anti-lgbtq+, or the “I don’t want to talk politics” ones. That would be a very painful thing to see happen.
MS needs to reopen their custom controller system, and not just with colors and gradients, but full designed plate prints like this one.
@Stocksy brilliantly stated. Microsoft could have easily released this controller and given a portion of the proceeds to the movement. Instead, they gave it away FREE to people because they have people who watch their YouTube channels. That doesn’t show a true support for the cause, it just shows they’re willing to have people think they’re supporting the cause, a simple PR move. Release it to the people who actually care and want to help make a difference, not the people who will use it because it’s free.
My nephew was born a girl, but identifies as a boy. My wife’s aunt is gay, she also has three gay uncles. These are the people I want to see Microsoft supporting by selling this controller and donating money to, not giving away the controller to “influencers.”
@Craigthulu they don’t have to, but what good is giving away the controller to influencers? It doesn’t do anything for anyone. Admittedly, I didn’t know they donated $150,000, which is fantastic. I don’t disagree with you that people could just donate to any cause they want, but let’s be honest, people are more likely to buy something like this and get something in return than they are to just donate. Personally, I don’t care for the design, so I’d rather just donate to a cause (something I’ve done and will continue to do), but knowing there are so many people that’d want this, it’d be great to see MS do something like that. I just don’t see the point of giving it to influencers. Again, my previous comment was based off of not knowing they donated that money though.
@Craigthulu but they did do nothing. This isn’t doing anything. They made a controller to represent people struggling against a system stacked against them and gave it to people to have them show off how “woke” they are. When in fact it does nothing for the movement - it’s not in itself an inclusive act - and it’s just creating more entitlement and more privilege.
The comments will be horrible - from both sides.... it won’t just be people that think this isn’t supporting the cause it will be from people that hate they would even consider “supporting” the movement. I bet you the worst comments are from the anti-movement brigade.
The “you shouldn’t be doing politics” brigade.
Equality isn’t politics, supporting equality shouldn’t be applauded. It should be a right. It should be a given. Companies looking to look good are the worst. They think they are Noble for supporting it.... when I’m fairly sure their recruitment and HR practises and their company hierarchy would paint a very very different picture
They should and could make a change by looking at themselves and making proper changes. Not making a funny coloured controller to give to some self serving unregulated “influencers”
Screw these influencers and douchetubers. They all seem like carbon copies of each other nowadays; same editing style, same look, same delivery. Blah.
I got some free things back in the day, but I never copied anyone else's style, and only covered things I genuinely liked or was interested in talking about.
@Alan_Payne Wow.. you're a punk douche. Tried to report but looks to be broken.
@EVIL-C Yeah the whole "influencer" title is just a joke. Most of the time those people are just pushing whatever the current trends are, and generally speaking the vast majority come off as the type of people who I wouldn't value the opinion of.
It's just lame how this is some influencer only thing, like they are better than the rest of us and deserve to be treated better than us, as if getting paid to do nothing isn't enough.
Yeah that is not cool. Would have bought two of them, easy.
Good intentions, poor execution Xbox.
@Craigthulu Yeah silly to be upset that they made a thing but won't sell it to you. I mean, it's only a for profit company... why would they want to sell stuff? Better to give it away to people who don't do anything for a living.
This is dumb. Beyond dumb. Money went into designing it so just idk... sell it maybe.
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