Microsoft's head of cloud gaming James Gwertzman has been talking to Game Rant in a new interview, giving his thoughts on exclusivity and "whether console exclusive games are the answer to pushing platforms forward."
In response, Gwertzman explained that he felt Microsoft has done a good job at trying to support cross platform experiences, and ultimately game developers for the most part aren't keen on exclusivity anyway:
"The average game developer doesn’t want exclusivity. The average game developer wants to be on every device that players are on. They want a mobile version, a console version. Console makers sometimes want exclusivity because they want their console to be special or better or whatever, but no, we don’t think it’s the answer. We’ve been pretty open about trying to support cross platform experiences."
Over the past few years, Microsoft has started bringing nearly all of its first-party games to PC in addition to console, and has also introduced the likes of the Ori series to Nintendo Switch and PS4 as well.
Of course, Gwertzman isn't intimately involved with the process of deciding which games are chosen for exclusivity on Xbox, but nevertheless his vision seems to align with the brand's overall strategy... at least for the most part.
What are your thoughts on exclusivity? Let us know down in the comments below.
with xbox game studios games hitting console, pc, and android, and still a few key games hitting playstation and nintendo like minecraft, this should already be obvious. but people will take this to mean "sEe BeThEsDa GaMeS wOn'T bE eXcLuSiVe AfTeR aLl" lmao
Well for me, exclusivity is what makes one console stand out from another and is what the "selling point" of the console is. Also, Microsoft didn't spend 7.5 billion dollars on the Zenimax/Bethesda acquisition just to have the games not exclusive to Xbox.
If consoles didn't have exclusives then there would be less of a reason to buy one console over another one. This is why PlayStation 4 did so well, it's exclusives. Well, PlayStation always has because of its exclusives.
I've always believed in exclusives. I never would've bought into the Xbox ecosystem if I could've bought games like Halo, Project Gotham Racing and Top Spin Tennis on Gamecube.
It's pretty clear Microsoft treats consoles like TVs. Imagine going tv shopping and you had to pick between one that allows you to watch Netflix and one that let's you see Disney movies. It would be silly.
Hmmm...so the one area that MS has objectively failed at in recent years doesn't matter apparently? Yes, gamers don't exactly like exclusives but they do generally work. Also, why is MS buying all these studios if they don't believe in exclusives?
@Snake_V5 the thing is that Series X sold out without having a single exclusive at launch. I think he have a point.
I say people should read between the lines. That statement goes out of its way to make it clear they mean getting games on multiple platforms, not necessarily multiple consoles. So, the current Xbox/windows/Mobile Via XCloud.
He is just defending that MS isn't making any games that are exclusive to Xbox Consoles.
You need exclusives for your eco-system. It's always been the case.
The only difference now is that MS are pushing the Xbox brand as an eco-system. They aren't forcing you to buy a console to play their games. You could game on Xbox consoles, PC, Cloud etc. It's all money for them and better exposure for developers games.
That's the main difference for me so far.
Sony and especially Nintendo, are mostly set in the past ways of locking games to a specific console to make it more appealing to consumers.
I do think Sony will shift eventually. They've already tested the waters with Horizon on PC and Death Stranding to an extent. Just depends if more will come.
@Tharsman this is a true statement. I think people are reading into this like everything is going to PlayStation. When I’m fact, Spencer (or someone up high in MS I can’t remember) recently said something like “we don’t need PlayStation to sell our games”. I can’t remember the exact quote but it was something along those lines.
There will be games that are exclusive to gamepass and the Xbox ecosystem. Teaching ally this means console, PC, and mobile. It doesn’t mean everything is going to PlayStation and/or Nintendo consoles as well.
More speculation that will start more twitter arguments... thanks James!! End of the day he still didn't say anything one way or the other. Nothing Xbox makes is a console exclusive as it's on PC and xcloud so is that all he's saying or is he saying some games will be all all platforms? Them having some games on Switch looks more promising than on PlayStation in my mind. Will they put smaller titles on everything, perhaps. Will they put blockbuster names on everything, not likely. So it will case by case like they mentioned at the beginning but that will apply to smaller titles in my opinion. People keep saying 110M PS4's out there but most games sell what, 5-10M copies only...so were just talking about less than 10M sales to get a small percentage from by going on PlayStation...or push a series S as the side console and get all that cash.
The comment is way to vague you could interpt as Bethesda games going to every console.
you could also look at it meaning we treat exclusives differently With us putting them on xcloud, family of Xbox devices, and on multiply PC stores
Microsoft, gamers will want to purchase the console that has the exclusives that they can't find anywhere else. If they can find all of those exclusives elsewhere plus additional exclusive content that they can't get on xbox they will choose that platform. Exclusivity is very important. Point blank period. This is not rocket science
It depends on your company business model.
If like Sony and Nintendo you want to lead in console sales and peripherals etc then exclusive games do give you the edge, PS4 and Switch tell us this, that’s a fact.
However if you business model is more generic to gamepass, cloud gaming and also getting as many gamers to play your software and join your eco system then exclusives maybe are not as important. But exclusives could get gamers to join your eco system in the first place.
It’s a tough one really but exclusives definitely help console sales. And depending how the new generation goes, there are already early signs that PS4 exclusive model is the same on PS5 and console sales will favour the PS5.
Time will tell but in five years time you would definitely not bet against the PS5 leading world wide 2:1 in console sales.
@Tharsman yeah I think he means this too.
It clearly matters if you want people to buy into the ecosystem, if all bethesda games are on PlayStation then all them potential on customers will stick with PlayStation
I generally pick one console per generation. Exclusives are definitely a factor in my decisions but not the be-all and end-all. Where your friends play, the different services a platform offers etc all come into consideration now. The 3 main consoles have never been more different in what they offer and beyond that there's PC and Cloud Gaming to consider. It's a great time to be a gamer but you will always be missing out on something unless you drop a few grand for every platform.
Exclusives 'matter' because that's what the hardware makers want you to believe when its nothing more than a ploy to get you to buy their platform.
If there was NO exclusive games and Nintendo, Sony, MS etc all released games on all applicable hardware, the consumer would have a 'choice' to buy the 'hardware' they prefer instead of missing out on some games or having to buy multiple hardware.
You could be free to choose based on 'hardware' specs, Controller, extra features etc. It doesn't matter what 'brand' of TV I own, I can still watch all the same channels, access to the same content. You choose the TV based on 'features', style, etc.
A console is just a box of electronics that enable you to play games and the purpose of Exclusives is to make you buy that specific piece of hardware - whether its the 'best' or 'worst' fit for you as a gamer. It might not be worth spending the money on a piece of Hardware to play 1 or 2 games you may enjoy, so you miss out just because the company want to make you buy their hardware to play. Nothing realistically is stopping them from releasing on other platforms - apart from the 'risk' that people choose not to buy your own platform for whatever reason.
Its about paranoid business corporations making sure their hardware has 'something' that the others don't to ensure that it sells. If their hardware isn't the 'best' on the market for the price, it will still sell because you have to have it or miss out on certain games. Like I said, if you don't game on the go at all, game on a 4k TV, would you buy a Switch to play Nintendo games if they all released on Xbox/PS/PC too with higher graphical settings/frame rates? Of course it could work the other way too if you want to game on the go - being able to play Forza, Gears, Uncharted etc on a Switch on the go may make that a bigger reason to invest.
It does bug me a bit that I have to buy at least 2 Consoles just to play the majority of games released that I want to play. I would love a world where I can choose to buy a single console that plays all the games. Like deciding whether to pick AMD or nVidia, picking the hardware should be about the specs and how well it runs the software I want - not about which games I won't be able to play. I know some will look at Exclusives as what they can 'get' to play, but its also about which you won't. Buy a PS5 and yes you can play games like God of War, Uncharted etc but also can't play Gears, Forza etc as well as games from Obsidian, Ninja Theory - maybe some from Zenimax - having to wait for other games, can't play any of the 'Nintendo' games. Buy a Series X and yes you can play Forza, Halo, Gears etc but can't play Nintendo games or games like Horizon:ZD, Ghost of Tsushima, Spider-Man etc and have to wait on others...
Exclusives are there to force you to buy the hardware only. They only really benefit the company, not the consumer because you are forced to buy into their ecosystem, which in turn makes them more money on 'every' subsequent game you buy on that platform and also restrict you from playing other publishers games.
Playstation first part games sold 18 million copies last quarter.
Miles Morales sold 4.1million copies in 1 1/2 months.
Playstation made over 4 billion in game sales last quarter.
Playstation made 8.4 billion last quarter.
For reference xbox made 5 billion last quarter, that means Sony made almost as much off game sales alone as MS made off the entire xbox division! So yeah, MS has no idea wtf they doin or talkin bout and neither do you.
@12TerribleFLOPS You clearly don't know what you are talking about either... Great maths..... So abit rich you saying that to anyone
P. S looking at your user name and comment history we all know your type... Taking your little rage out from behind a screen at humanity isn't going to make your life any better kiddo, Just be grateful with the console your Mommy got you and stop worrying about the other, and for your sake I hope you manage to get a real life before it's to late.
Safe to say if you are over 20 and acting like this, going out your way to make an account to solely post on a website for a product you dont even like... Oh dear oh dear, you can deflect all you like, that's just pity level sad.
You probably get some buzz thinking you are winding people up.. Or as losers like you usually think you 'won' some internet battle lmao, but reality is the people you try to get a reaction from 5 seconds after they respond forget about you and get on with their real life..
While you're still sat trying to find human interaction the only way you know how, getting negative attention through trolling. Some life... Have fun sweetheart.
@12TerribleFLOPS apparently knows how to work a search engine but is only capable of reading links that support his troll narrative ie game industry biz without understanding the data. I’ve suggested he seek therapy for this whole console war thing which is only supported by die hard Sony ponies anymore.
Ori isn't available on PS4, is it?
@StylesT Did you read what you wrote? You way too triggered over the truth. Dont let the failures of a materialistic thing ruin your life to where you get personal and in your feelings over a comment on the internet.
Its ironic you think Im the one trying to win something when you just came from another post arguing with someone else who had an opinion that wasnt pro-xbox.
@12TerribleFLOPS How odd you both use the word 'triggered'.. We all know people like you would love to believe you are 'triggering' people on the Internet...probably makes you feel like you have achieved something... Unfortunately you are just hfe for our amusement at how worried a plastic box gets you that you make an account simply to bash a product you don't even have.. Some life
Enjoy trolling a website for a console you don't even like.. I hope it doesn't keep you tossing and turning at night to much
@StylesT Why would I bash a product I own? that makes no sense. I buy products I like and no, xbox itsnt one of them, its an irrelevant plastic box thats why it gets bashed. The only amusement to get from xbox existence is to present facts to the delusional fanboys and watch them get in their feelings. like you.
@Snake_V5 I completely agree. If nothing was exclusive consoles would have no purpose! everything would be played on pc. similarly to playstation thats why nintendo is such a powerhouse despite lower spec'd hardware, amazing first party games.
@eduscxbox I'm sure many people who bought the series x did so because they want to play games like halo, forza, gears, fable. I know thats why I bought series X. I don't think you can deny that exclusives have a huge impact on consumer choice in video games.
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