Cast your mind back to September, and you might remember a series of rumours that suggested Microsoft might be either acquiring former console manufacturer SEGA, or entering into a partnership with the company.
Nothing ultimately came of it, but those rumours have been sparked into life once more today - the result of a silly picture of a hedgehog with an Xbox controller posted by GM of Xbox Games Marketing Aaron Greenberg on Instagram.
We'd suggest not looking into this too much, but who knows?! It's a strange picture to post on social media considering that the Xbox exec knows it'll garner a reaction, so maybe some kind of partnership is in the works?
Here we are, reporting on stories of hedgehog pictures. It's been a bizarre year...
Do you think Xbox is teasing a potential partnership with SEGA here? Give us your thoughts down below.
Crazy idea, but if they did a Dreamcast 2 themed Xbox series X limited edition for standard price then I would buy it in a heartbeat
They could probably team up with Sega to do it as a joke (that would sell like hotcakes) just because of all of the rumours that spread around
Ah shi here we go again!
Most obvious would be Sonic coming to Game Pass. But, Microsoft is heavily rumored to be seeking out a Japanese developer to purchase and Sega is not doing well financially, per reports. I gotta imagine they've been approached.
At this point, I think the most likely to happen is a partnership like "All Sega games directly into the gamepass" or, why not, a new Sonic game exclusive to Xbox, cause developped secretly by one of Xbox Studios.
I think whatever it is, it's something planned to be announced during the game awards.
Microsoft just needs to buy Sega & get it over with. They have had a great relationship over the years & it would make a ton of sense.
I hope they do. It seems like a perfect situation considering Sega's financial struggles right now and their history working together.
Hah! To be fair, between Xbox and Sega, their twitter posts the last few months haven't exactly been subtle. There is definitely something going on. Most likely just a whole bunch of Sonic and Sega games coming to GamePass.
Football manager 2021 xbox version on gamepass day 1?
I could see this, as well. Similar to the deal with EA for EA Play. All of Sega’s games come to Game Pass. That would be a huge get.
Some sort of gamepass deal..
Sonic Mania 2 Xbox exclusive in 2021.
Maybe a new Sonic game is in the works?
If MS really buys Sega, I think that would actually make sense. I say that because Xbox is sort of the evolution of the Sega console. It would almost be like Sega has been reincarted as a console manufacturer if MS bought them. Lol
At the very least this implies a new Sonic game will be getting Xbox preferential treatment. Exciting news though I won't get my hopes up yet
@Carck first I do agree with you on this.
But it isn't hard for microsoft to just buy the ganing divison from sega sammy. As yes they sold the arcade divison but that loss doesn't just go away but selling it off. If that sell didn't recoup cost and microsoft came in with a solid offer to offset the remainder or even a profit they may take it.
Again I think you are right and don't see this happening but it would be a big get for microsoft sega sits on a pile of some of the most nostalgic ips outside of nintendo.
I hope Microsoft either buy Sega or go into partnership with them. The one thing Xbox lacks is Japanese game support, it's one of the reasons I love PlayStation so much as it has much better support in this way.
@Carck I don't think it is a buyout but many japanese companies are owned by foreign ones. Last I heard was around 30% of all larger companies in jalan are owned by outside international interest. My college roommate was moved to japan for his company as the liason. To make sure the transition of power went smoothly
The laws are more they have to gurantee the offices stay in japan and such. But if they sign contracts sammy could easily sell the full gaming divison of sega.
@Medic_Alert that is more what I think you don't tease a buyout unless it was already all signed and they are just waiting to announce it.
But I think they would have done that again before the series x launch.
This if anything is teasing a new exclusive or partnership for gamepass
Pretty sure it’s a Sonic game on Gamepass but I would love a full on Sega partnership
@Medic_Alert “Or this may just be a picture of a hedgehog”
Lol probably it’s Aaron Greenburg.
A smash bros like game, featuring the sonic cast and more.
@Carck when it's still all under the same umbrella, a part that's struggling still hurts it as a whole. Regardless, there has still been multiple incidents inferring the possibility of Microsoft purchasing Sega.
Sega has a stronger relationship with Nintendo then Microsoft I would venture...
In the last few years that may have changed just looking at partnerships.
Take two hospital released day in date with gamepass
Finally bringing yakuza to xbox with day one gamepass and anext gen timed exclusive for the newest entry
Microsoft helping bring pso2 finally to the west as a timed(?) Exclusive and the follow up as a timed(?) Exclusive.
In recent years there relationship has become very close and a positive one for sega
@Carck I’ve tried to explain this as well before. MS doesn’t need to buy Sega for both companies to get the benefits. MS can get a pipeline of Sega games going (and not spend 7.5 billion), and Sega benefits from a fresh user base and keeping themselves unattached. It’s good for both companies. Sega, the video games side, is doing well and whilst some of that is PC some of that is Xbox owners. It’s a win/win.
@Link41x well I think Sega has great relations with both of them. And they don’t need to be at odds. To be honest what’s going to sell on one system might not as well on another but if they both get the game it doesn’t matter.
I hope the merger does happen, I would love to see a new Company of Heroes game.
i said it before, but i dont think this will happen, because it makes entirely too much sense. Sega is great at making games but pretty damned incompetent at actual business. Microsoft makes fantastic machines, but haven't gotten the hang of making games (let's be honest. there's been a LOT of mediocrity) in the 20ish years they've been in the console business. Sega being able to go back to making games while Microsoft gives them a platform to focus on seems like a marriage made in heaven. so yea no it probably won't happen.
i doubt it'll happen, but i would absolutely love it if it did.
@pip_muzz pretty much this is it. Sega is not handcapping themselves with just xbox and pc sales. Nintendo and Sony is where they make their money.
Partnership is ok, doesn't have to be total company buy out. If this partnership is big enough to the point they gonna port and release SMT & Persona franchise to xbox, that's all i need.
I hope this is some sort of a Sega deal.
Microsoft really needs to have a lot more platformers and family titles on the Xbox.
It'll have Halo, Doom and Gears of War, 90% of video games are punching or shooting something to death, Microsoft needs to try and bring that to younger audience. 😊
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