We've seen loads of ads from Microsoft and various retailers about the Xbox Series X/S recently (that Chris Eubank one was a highlight!) but this one is easily the most nostalgia-ridden of them all.
The ad, produced by Walmart, showcases how the company has "been in the game from the very beginning", following a customer through four generations of Xbox as he progresses from a teen to a father, ending with him playing the new Xbox Series X alongside his daughter in 2020 (and looking quite considerably older!).
As old as it might make us feel, we're really impressed with this ad, and the rest of the internet is too. It's doing the rounds on social media right now, with some Xbox fans saying it's even made them tear up!
If you're hoping to pick up an Xbox Series X or Xbox Series S from Walmart on launch day, the retailer says it will have stock online at noon EST on November 10th, but will not be selling the two consoles in store.
What do you think of this Xbox Series Walmart ad? Give us your thoughts in the comments.
Comments 20
I remember when the original Xbox came out, it was such a different thing at the time. The first console to really go online as a built-in feature with a real focus on making it simple and easy to use, the first console to really feature HD support, the first console to have built-in hard drive storage. It was a real pioneering console that really shaped the direction consoles went in after.
The 360 was a great era, I remember getting it at the midnight launch, I was 16 at the time and I had just gotten my license so I drove out to my local GameStop by myself to pick it up and everything, playing it felt like such a step into the future with graphics that just blew away the previous generation of consoles, it was when wireless controllers finally became standard, and true HD gaming.
Xbox One is a console that I always loved, the backwards compatibility was a great thing as it was for the 360 and the One X with it's enhancements really breathed new life into so many older games that I loved. I am sure the Series X will be a great step forward, but I am not rushing into a launch console this time, probably because for the first time this just feel like more of an upgrade as opposed to a whole new generation.
I wasn't there when Xbox launched, to be honest, my little brother bought one but I wasn't convinced and just loved my Nintendo. Then in the next gen, I was a believer and I still have the baby pictures af my daughter holding the 360 controller firmly. Now the kids are 12-14, and have been educated well with playing on their Wii, (3)DS's, Wiuu, PS4 and Switches...but now its a family thing...were al soooo anxiously waiting for the 10th. Very glad that this is a culture I can share with my family.
Got to be honest, I'm not really getting the hype around this one. They're really exaggerated the guy aging (only 4 years between Xbox and 360), and they don't really show any games. It's just like here is a brief look at the boxes these consoles came in.
I think the one Playstation did for PS4 is much better at using nostalgia. Please don't take this as system warring as this ad is made by Walmart, it's not a criticism of Xbox or how it lacks nostalgia. I just don't think the ad is great.
https://www.youtube.com/watch?v=wZkMdi3XBhw
@Peach64 When you have kids of your own and went through this proces..it sure makes it personal.
@Peach64 Apples and oranges. This is a Walmart ad meant to show their history of selling Xbox consoles at retail not Microsoft telling their rich Xbox history by themselves.
Great ad!! This will be the third console launch I've been able to share with my kids, their excitement is infectious and I probably enjoy that part of it more than the games themselves lol. Gaming is such an awesome family hobby!!
I was there aged 31 on day one in the UK
And now 20 years on Iβm there again day one with the series x.
Great ad, this is me but the guy is a few years older than I am and his daughter is older than my oldest. It conveys how many gamers are now enjoying their hobby with their kids. All of my kids game and my daughter's getting her own Switch for Christmas while my son is getting Mario Kart Live.
XSX is my second console launch after having kids. While I'm only partaking in one launch (can't get Series X at launch for many reasons), the Series X is on my "to buy" list in about a year or so.
What a cool advert, it conveys the magic of our hobby and how we can share our joy of it with our loved ones.
Also, I have reflected on each new generation as it's arrived, if you've seen them all you become very aware of your body aging. We are on the brink of an exciting new generation, just think, the next one is maybe 7 years away, it will fly and you may jump in again on launch day. How old will you be? Scary thought.
What a great ad! I have owned & loved every Xbox, so this was nice to see!
@Peach64 To be fair, 4 years can age you quite a bit especially if the dudeβs got a kid in the meantime. The poor manβs sleep-deprived due to night feeds.
A lovely TV ad.
I'm a gamer who's been around for every Xbox release, not as a parent, but as a retailer.
I would love to see this remade at a crazy launch, without the stock, the rush of people and shouting at staff for selling out.
Nearly all people are lovely like in the ad, but I'm glad they didn't go there at a midnight launch.
Us gamers can be a funny lot.
It was a cool commercial..
I like the commercial better than the other one. More down to earth.
No walmart's here in the UK afaik, but really what a GREAT ad.
That add was pure genius. I got my first Xbox, a 360 elite, at a Walmart as a bit of an impulse purchase. Full grown adult but my mother happened to be with me, so still clicks somewhat.
I really enjoyed that commercial. A lot of nostalgia came up when I watched this. It wasn't just for Xbox but for consoles in general. From when I received my first NES on Christmas to when I paid with my own money for the SNES and when me and my buddies made the line for PS2 all the way to a year ago when my son got his Switch.
@nessisonett Lol, I know the feeling. I'm early in my 40s and the gray hair is slightly starting to show.... /cry . 2 kids will do that to you...BUT, I wouldn't have it any other way!
It's bad that the only store shown in this ad that feels at all familiar to me is the first one with the beige box computers and high shelves? That's the only kind of store I recognize.
The OG XBox one already feels too modern a store format for me to recognize. The 360 one....looks the same...that weird 00's blob format with no definition to the store or placements. The XBox One era one.....those low shelves...no sectionalizing.....who would actually even want to be in that store? I don't even recognize it. Modern minimalism...feels like a warehouse....more Sam's Club than Walmart.
They got the Series store format for 2020 right though: No stores to show at all, nobody shops in stores anymore, the X just kind of appeared one day!
Welp! I was there when the ZX Spectrum Launched and I now have a 3 year old Granddaughter that likes playing on my Xbox.
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