News 'We'll Start To See Radically Different Business Models' - Xbox Boss Talks Future Of Consoles
She says mass audiences can't afford thousands on a console generation
- Xbox
- Asha Sharma
- Consoles
Roundup All The Biggest Xbox Reveals From June's Nintendo Direct
Don't worry, they're not all Switch exclusives!
- Xbox
- Nintendo Direct
- June 2026
- Xbox Series X
- Xbox Series S
Feature Three Questions We Still Have After The Incredible Xbox Games Showcase 2026
What others would you add?
- Xbox
- Xbox Games Showcase
- Features
News Here's A Look At The Updated Xbox Game Studios Roadmap From June 2026
Following the Xbox Games Showcase
- Xbox
- Microsoft
- Xbox Game Studios
- Xbox First-Party
- Roadmap
News Xbox Employee Responds To New Trailer Showing PS5 Logo For Gears Of War E-Day
"I can confirm this is not true"
- Xbox
- Gears of War: E-Day
- PS5
Poll Which Was Your Favourite Gaming Event Of The Past Week?
Did the Xbox Showcase take #1 for you?
- Xbox
- Polls
- Features
Latest News
TodayWed, 10th Jun 2026
Opinion 2010 World Cup South Africa Might Be The Best FIFA Game Of All Time
An incredible game from the Xbox 360 era
The late 2000s and early 2010s were an extremely important time for EA Sports' FIFA series, which had spent much of the past decade losing out in the gameplay department to Konami's Pro Evolution Soccer. With the arrival of the likes of FIFA 08 and FIFA 09, however, the development team began to craft the...
- Xbox
- Soapbox
- Features
- FIFA
- World Cup
News "It's Hard To Say" - Xbox Boss Isn't Sure The Activision Blizzard Deal Has Paid Off
"It was bought at a time when our strategy was predominantly on the core consoles"
Remember when Microsoft bought Activision Blizzard for $68.7 billion, and everyone assumed that Xbox would become the dominant force on the back of franchises like Call of Duty? It hasn't quite played out like that; since the merger was done, Xbox hardware sales have...
- Asha Sharma
- Xbox
- Activision Blizzard
News Xbox CEO Asha Sharma "Doesn't Believe" GenAI World Models Will Replace AAA Games
"I've really come to appreciate the depth and the complexity of art"
Xbox boss Asha Sharma has been speaking to Fortune about the wider industry and the future of gaming hardware, and it should come as no great shock to learn that AI came up as a topic at one point. Sharma's previous role was President of Microsoft's CoreAI product, so you'd...
- Asha Sharma
- AI
News Major Nelson Reveals He's Working With Xbox Again As 'Host' For FanFest 2026
Asha Sharma brings back the beloved Xbox veteran
Back in July of 2023, Major Nelson (real name Larry Hryb) announced his departure from Xbox and Microsoft after 20 years, and it marked a sad moment for the community that had loved his work throughout the history of the brand. Of course, a lot of that work was behind-the-scenes — he was the...
- Xbox
- Major Nelson
- Xbox FanFest
News Here's What's In The 'Premium Upgrade' Editions For Fable, Gears & Halo On Xbox
Early access being one of the major perks
As always, Xbox is continuing the formula of adding Premium Upgrades for the likes of Halo: Campaign Evolved, Gears of War: E-Day and Fable, all of which kicked off their pre-orders following the Xbox Games Showcase on Sunday. The Premium Upgrade contains all the same content as the Premium Edition for...
- Xbox
- Fable
- Gears of War: E-Day
- Halo: Campaign Evolved
- Premium Edition
Rumour "Patience, Wumpa Lovers" - Xbox Might Be Resurrecting Former PS1 Mascot Crash Bandicoot
"A new Crash Bandicoot game is scheduled"
The same person who revealed that Spyro the Dragon is returning has now suggested that Xbox is looking to revive Crash Bandicoot – the same character who was once the 'face' of Sony's 32-bit PlayStation. As spotted by Comic Book.com, insider No Arms and No Legs, upon the confirmation of the new Spyro...
- Crash Bandicoot
- Xbox
- Rumours
News Asha Sharma Discusses Why Xbox Decided To Bring Back Exclusives
And hints at more when "the business is healthy"
Yes, sorry... we're talking exclusives again. Everyone at Team Xbox keeps getting asked about them! The latest word is from Xbox boss Asha Sharma, who was questioned on the topic in last night's Fortune interview. She didn't really have much to add compared to what we've heard already, but we thought...
- Xbox
- Asha Sharma
- Xbox Boss
- Exclusives
News Hideo Kojima Teases Filming For His New Xbox First-Party Game, OD
Knock knock
Legendary game designer Hideo Kojima has teased on social media that filming has recommenced for the upcoming Xbox exclusive OD. The game was formally announced all the way back in 2022, with the first teaser arriving a year later. It was also revealed that Kojima was co-writing the game with actor, comedian, and filmmaker Jordan Peele...
- OD
- Hideo Kojima
- Xbox
- Kojima Productions
News Three Games Are Available With Xbox Game Pass Across Tuesday & Wednesday (June 9-10)
Update: Surprise extra addition!
It's already been a hectic few days for Xbox Game Pass! We covered the additions for Monday (June 8th) yesterday, which included Undisputed and Solarpunk, and now we've got another two titles that might go under the radar on Tuesday and Wednesday - Persona 5 Royal on Tuesday, and 33 Immortals 1.0 on Wednesday. You...
- Xbox
- Xbox Game Pass
- Microsoft
- Xbox Series X
- Xbox Series S
News 'We'll Start To See Radically Different Business Models' - Xbox Boss Talks Future Of Consoles
She says mass audiences can't afford thousands on a console generation
Xbox boss Asha Sharma has been appearing as part of a new interview with Fortune, and one of the topics she addressed was that of consoles and where they might be going in the future. Sharma spent some time talking about how component prices and shortages are causing a "crisis"...
- Xbox
- Asha Sharma
- Consoles
YesterdayTue, 9th Jun 2026
News Here's A Look At The Updated Xbox Game Studios Roadmap From June 2026
Following the Xbox Games Showcase
We always look forward to Xbox fan Klobrille sharing their highly-popular Xbox Game Studios roadmap after the conclusion of any big event, and that's exactly what they've done following the Xbox Games Showcase 2026! This version adds in loads of upcoming Xbox first-party titles including Senua,
- Xbox
- Microsoft
- Xbox Game Studios
- Xbox First-Party
- Roadmap
News Xbox Employee Responds To New Trailer Showing PS5 Logo For Gears Of War E-Day
"I can confirm this is not true"
One of the big announcements of the Xbox Games Showcase 2026 was that Gears of War: E-Day would be an Xbox console exclusive, so imagine our surprise when a new trailer popped up today with a PS5 logo next to the game! Yes, as part of the latest Official Xbox Podcast episode, a trailer for Gears of War: E-Day with a...
- Xbox
- Gears of War: E-Day
- PS5
Roundup All The Biggest Xbox Reveals From June's Nintendo Direct
Don't worry, they're not all Switch exclusives!
Today's Nintendo Direct event for June 2026 included a bunch of games that are also coming to Xbox, including the likes of Dragon's Dogma 2: Dark Arisen, Final Fantasy Resonance, Kingdom Hearts IV and a whole lot more! It should also be noted that a lot of existing or already-announced Xbox games were...
- Xbox
- Nintendo Direct
- June 2026
- Xbox Series X
- Xbox Series S
Feature Three Questions We Still Have After The Incredible Xbox Games Showcase 2026
What others would you add?
Now that things have calmed down somewhat after the wild week of showcases that we've seen, it's time to share our opinion on the Xbox Games Showcase 2026 - and just like the Pure Xbox community, we thought it was incredible! We voted "A" in Sunday's poll, which was the majority vote here on the website: There were so...
- Xbox
- Xbox Games Showcase
- Features
News Stellar Blade: Blood Rain Dev Hints At Potential Day One Xbox Release
"We just want to reach out to as many fans as possible"
One of the games that we didn't even talk about following last Tuesday's PlayStation State of Play event was Stellar Blade: Blood Rain, as no platforms were revealed for it, and the original game was a launch exclusive for PS5. It sounds like things are going to be different this time around...
- Xbox
- Stellar Blade: Blood Rain
- Xbox Series X
- Xbox Series S
News Xbox Game Pass Lost 'Millions' Of Subscribers Following October 2025 Price Increase
Xbox CSO Matthew Ball confirms it
There was a lot of controversy in October of last year when Xbox announced that it was increasing the prices of Xbox Game Pass Ultimate and PC Game Pass by quite a substantial amount - XGPU went from $19.99 to $29.99 per-month. So, it comes as no surprise that the decision had a severely detrimental effect on the...
- Xbox
- Xbox Game Pass
Poll Which Was Your Favourite Gaming Event Of The Past Week?
Did the Xbox Showcase take #1 for you?
And just like that, the busy week of June 2026 showcases is over! We've seen a heck of a lot over the past few days, including the Xbox Showcase, Summer Game Fest, State of Play,
- Xbox
- Polls
- Features
Monday8th Jun 2026
News Microsoft Aims To Ensure Scalpers Don't Ruin Xbox Series X25 Release
"It's top of mind"
One of the most well-received announcements from the Xbox Games Showcase was the reveal of the Xbox Series X25 limited edition console to celebrate Xbox's 25th anniversary, and based on first impressions, it seems like it's going to sell extremely well when it releases in November of this year. That means we could have a po
- Xbox
- Xbox Series X25
- Scalpers
News Two Games Are Available Today With Xbox Game Pass (June 8)
Step into the ring
Welcome to a new week! Following all the madness of the Xbox Games Showcase yesterday, we're kicking off Monday with a pair of new Xbox Game Pass titles, including a day one release along with a popular 2024 boxing game. The boxing game is obviously Undisputed, which we previously awarded a "Good" 7/10 score in our Pure Xbox...
- Xbox
- Xbox Game Pass
- Microsoft
- Xbox Series X
- Xbox Series S
News Xbox Studio Ninja Theory Confirms 'Project: Mara' Has Been Cancelled
Senua is taking priority instead
All the way back in January of 2020, Xbox studio Ninja Theory announced a new "in-development experimental title" in the horror genre known as Project: Mara. Details were very minimal at the time, but we did get a teaser trailer along with a brief description of what they were going for: "Project: Mara will be a...
- Xbox
- Project Mara
- Ninja Theory
Roundup 10 Of The Best Xbox Announcements We Saw At IGN Live 2026
A two-day extravaganza of reveals
Amidst all of the showcases taking place over the past few days, the folks over at IGN held their own type of two-day event that spanned multiple hours - they called it IGN Live 2026. Despite not being a traditional showcase, this event included loads of announcements for games across multiple platforms, including...
- Xbox
- IGN Live 2026
- Round Up
- Xbox Series X
- Xbox Series S
News 'It Doesn't End With Gears & Clockwork' - Xbox Reporter Teases More Console Exclusives
Could we see others over the next 12 months?
The big talking point last night was Xbox's decision to make Gears of War: E-Day and Clockwork Revolution "Xbox console exclusives", which means they won't appear on PS5 or Nintendo Switch 2 in the future. Xbox CCO Matt Booty then elaborated on this a bit more following the event, stating that Xbox will...
- Xbox
- Xbox Console Exclusive
News As Xbox Returns to Exclusives, Halo Remake Embraces PS5 with PS5 Pro Gameplay Trailer
Push Square You Needler to see it
Still a little strange, isn't it? Halo on PS5. Especially now Microsoft is taking a step back towards console exclusivity. But we are where we are, with Halo: Campaign Evolved heading to Sony's console day and date with Xbox and Steam. What's more, we now have a glimpse of what it looks like on PS5 hardware. This latest...
- Xbox Game Studios
- PS5
- Halo
- Trailers
News Xbox CSO Says Console Demand Is Outstripping Supply Amidst A 'Crisis' For Component Prices
“We are producing them as quickly as possible"
We've all heard about how AI has caused component prices to increase substantially over the past few months, highlighted by a significant global RAM shortage amongst other things, and Xbox's Chief Strategy Officer has been speaking today about how it's continuing to cause a "crisis" for new hardware...
- Xbox
- Console
- Matthew Ball
News 'This Is The Start Of A Program' - Xbox Exec Addresses Questions Around Exclusivity
But we still don't yet have all the answers
Unsurprisingly, it seems that everyone related to Team Xbox is being asked about exclusive games this week, and that includes the new Xbox Chief Strategy Officer, Matthew Ball. In an interview with The Game Business, Ball gave a lengthy answer about how Xbox is going to approach exclusivity in the future...
- Xbox
- Exclusives
- Matthew Ball
Roundup All The Biggest Xbox Reveals From The PC Gaming Show 2026
You thought the showcases were over?!
Last night, immediately following the conclusion of the Xbox Games Showcase 2026, we were treated to another event in the form of the PC Gaming Show 2026 - something that we admittedly weren't paying that much attention to! Nevertheless, even though this show always focuses on PC above all else, it usually...
- Xbox
- PC Gaming Show
- Showcase
- Xbox One
- Xbox Series X
News Xbox Fans Question Marvel's Blade Absence From XGS 2026
Update: Jeff Grubb of Giant Bomb says the game is "not dead"
What's going on with Marvel's Blade? That's one of the questions we've seen asked quite a lot over the past 12 hours-or-so, as the Bethesda / Arkane Studios game didn't make an appearance at the Xbox Games Showcase 2026 despite being announced back in 2023.
- Xbox
- Marvel's Blade
- Xbox Games Showcase 2026
Sunday7th Jun 2026
News Xbox Series X25 Limited Edition Console & Controller Announced
"25 years in the making"
Xbox has announced today as part of the Xbox Games Showcase 2026 that we're getting a new limited edition console and controller later this year! The new limited edition console is known as the Xbox Series X25 (obviously a version of the existing Xbox Series X), and it's been designed to celebrate the brand's 25th...
- Xbox
- Xbox Series X25
- Limited Edition
- Console
News 21 Game Pass Titles Get New Announcements At The Xbox Showcase 2026
Talk about a stacked lineup!
As expected for any Xbox Games Showcase event, the 2026 edition was absolutely stacked with Xbox Game Pass announcements, some of which were world premieres, and some of which were more minor updates. There's a lot to talk about here — the Gears of War: E-Day, Fable and Halo: Campaign Evolved release dates, for...
- Xbox
- Xbox Game Pass
- Xbox Games Showcase
News Xbox Fans Go Wild As Asha Sharma Gives Free Consoles To Everyone At FanFest LA
Watch the reaction here
Today, following the conclusion of the Xbox Games Showcase 2026, Xbox bosses Asha Sharma and Matt Booty addressed everyone in attendance at Xbox FanFest LA, and they treated them to an incredibly exciting surprise. While celebrating the event and discussing how it's her first Xbox Games Showcase ever, Sharma threw in a...
- Xbox
- Asha Sharma
- Xbox Games Showcase
- FanFest
Feature Here's Everything That Was Revealed At The Xbox Games Showcase 2026
Missed the event? Here's a recap
Weren't able to catch the Xbox Games Showcase 2026 event earlier today? No worries! You can always go back and watch the on-demand version for yourself, which you'll find elsewhere on Pure Xbox. If you don't want to watch it all the way through, we've also detailed all the important reveals in this article. The...
- Xbox
- Xbox Games Showcase
- Events
- Round Up
- Features
News Halo: Campaign Evolved Gets July 2026 Release Date For Xbox, PC & PS5
Master Chief returns next month
It's official! We'll be playing Halo: Campaign Evolved in just a matter of weeks, with Xbox announcing as part of the Xbox Games Showcase today that the game will launch on July 28th, 2026 for Xbox Series X, Series S, PC and PS5. Today's announcement was also accompanied by an awesome new trailer that you can watch...
- Xbox
- Halo: Campaign Evolved
- Release Dates
News Matt Booty Explains Xbox's Plans For Exclusive Games Going Forward
"We know exclusives are important"
Following today's Xbox Games Showcase 2026, Xbox's Chief Content Officer (Matt Booty) appeared an interview with Gamertag Radio host Parris, and he was asked about Xbox's announcement of two new console exclusives. Booty explained that the team at Xbox are aware of how important exclusives are, and they want to...
- Xbox
- Exclusives
- Matt Booty
News Xbox Confirms Its Two New Console Exclusives Are Not 'Timed'
Sounds like they'll be permanently locked to Xbox consoles (and PC)
Just in case anyone was in any doubt after Xbox announced two new console exclusives as part of the Xbox Games Showcase today, it's been confirmed that neither of those games are "timed" exclusives in any fashion. In other words, both Gears of War: E- Day and Clockwork Revolution...
- Xbox
- Console Exclusive
News Gears Of War: E-Day Releases October 2026, And It's An Xbox Console Exclusive
No PS5 or Switch 2 version
We always knew that Gears of War: E-Day would be the headline game at this year's Xbox Games Showcase, so it's no surprise that we've got a release date for it - the game launches October 6, 2026! The platforms for this one are Xbox Series X, Xbox Series S and PC, and the bombshell announcement is that it will be an Xbox...
- Xbox
- Gears of War: E-Day
- Xbox Series X
- Xbox Series S
- PC
Retro Recap All The Classic Gaming News From The Past Week (June 7th 2026)
Time Extension Utopia! Vectrex Mini! Sega handheld rumours!
Welcome to Retro Recap, a regular feature we run each and every weekend which rounds up all of the best retro gaming news and content of the past week in one place. Utopia Is Getting A New Physical Release On SNES: 33 Games is a new boutique publisher which aims to create physical collector's editions...
- Retro Recap
- Features
News Xbox's State Of Decay 3 Returns With A Gameplay Reveal & New Release Window
Another Game Pass and Play Anywhere title
Today's Xbox Games Showcase 2026 included an appearance from State of Decay 3, which randomly showed up back in April for the first time in ages to mark its Alpha playtests, and it's now officially set to release in 2027. The latest trailer is a qui
- Xbox
- State of Decay 3
- Xbox Series X
- Xbox Series S
Poll How Would You Grade The Xbox Games Showcase 2026?
Give us your verdict
The dust is now beginning to settle on the Xbox Games Showcase 2026! If you haven't had a chance to watch it yet, you can catch the full thing over at our live coverage page, and we've also provided a recap of everything that happened as part of the show. So, all things considered, what grade would you give the Xbox Games...
- Xbox
- Polls
- Xbox Games Showcase
- Features
News Here's What Might Leave Xbox Game Pass In July 2026
Some early predictions!
What's leaving Xbox Game Pass in July 2026? Well, Microsoft hasn't confirmed anything just yet, but based on some games that were added to the service this time last year, we can at least make a few predictions ahead of time. We know that a lot of Xbox users want more advance notice of games leaving Xbox Game Pass, but...
- Xbox
- Xbox Game Pass
- Leaving Soon
- July 2026
- Microsoft
News Fable Reappears At Xbox Showcase With Confirmed February 2027 Release Date
Along with a new Story Trailer
It was just recently that Xbox officially confirmed Fable was being delayed to February 2027 in order to get the game away from GTA 6, but the game still made an appearance as part of today's Xbox Games Showcase. January's Xbox Developer Direct confirmed to us that Fable had major potential — possibly Game of the...
- Xbox
- Fable
- Xbox Series X
- Xbox Series S
News Xbox First-Party Title 'Clockwork Revolution' Is Yet Another Console Exclusive
"A time-bending steampunk first-person RPG"
Today's Xbox Games Showcase included a partially-anticipated appearance from InXile Entertainment's new Xbox first-party game Clockwork Revolution, which was confirmed as the second Xbox console exclusive of the event after Gears of War: E-Day.
- Xbox
- Clockwork Revolution
- Xbox Series X
- Xbox Series S
News Senua Brings A 'Different Kind' Of Hellblade Game To Xbox Game Pass In 2027
We're here for it
One of the most interesting reveals at today's Xbox Games Showcase 2026 was that of Senua, which is a new game in the Hellblade series from Xbox first-party studio Ninja Theory. We didn't really expect another title so soon after Hellblade 2, but the studio says this is a "different kind" of experience - a leap into the...
- Xbox
- Senua
- Xbox Series X
- Xbox Series S
News Spyro: A Realm Beyond Takes Flight On Xbox Series X|S In Spring 2027
Published by Xbox, developed by a legendary studio
For what feels like a very long time, we've been hearing rumours that Toys for Bob might be developing a new Spyro game for Xbox, and that's now officially the case - it's called Spyro: A Realm Beyond! This was unveiled during today's Xbox Games Showcase 2026, and it's a brand-new adventure from...
- Xbox
- Spyro: A Realm Beyond
- Xbox Series X
- Xbox Series S
News DOOM: The Dark Ages Brings Its 'Revelations' Expansion To Xbox In July
"An all-new campaign expansion that unleashes a brutal new chapter"
We haven't got long to wait for a major DOOM: The Dark Ages expansion! It's been announced today that DOOM: The Dark Ages - Revelations will officially release on July 9th, promising "an all-new campaign expansion that unleashes a brutal new chapter of the Slayer’s saga"...
- Xbox
- DOOM: The Dark Ages Revelations
- Xbox Games Showcase
News Persona Dominates The Early Viewing Figures Following Xbox Games Showcase 2026
Serious numbers for these two!
If you were in any doubt about how much people are excited for Persona 4 Revival and Persona 6, you need only look at the early viewing figures for all the trailers over on the official Xbox YouTube channel. At the time of writing, around two hours since the conclusion of the Xbox Games Showcase 2026, Persona 6 is...
- Xbox
- Persona 4 Revival
- Persona 6
- Xbox Games Showcase
News Crazy Taxi: World Tour Announced For Xbox, Releases In 2027
"Play as Axel in an all-new, high-octane adventure"
One of the games that seemed to attract the most attention at today's Xbox Games Showcase 2026 was Crazy Taxi: World Tour, which was announced by SEGA with a 2027 release date for Xbox Series X and Xbox Series S. This game is an "all-new, high-octane adventure" in the Crazy Taxi series that'll...
- Xbox
- Crazy Taxi: World Tour
- Xbox Series X
- Xbox Series S
News Minecraft Dungeons 2 Slots Into September 2026, Release Date Confirmed By Xbox
Sequel gets a date!
Following the announcement of Minecraft Dungeons 2 a little while ago, Mojang has appeared today as part of the Xbox Games Showcase 2026 with an official release date of September 29, 2026! Similar to the first game, this is an action-RPG adventure title featuring "high‑stakes encounters, thrilling challenges, and...
- Xbox
- Minecraft Dungeons 2
- Xbox Series X
- Xbox Series S
Saturday6th Jun 2026
Roundup All The Xbox Reveals From The Future Games Show 'Summer Showcase' 2026
There were plenty of them!
The Summer Game Fest 2026 showcases continue with lots of events taking place over the weekend, and one of them is the Future Games Show "Summer Showcase" 2026, which was absolutely packed with Xbox-related reveals. So, down below, you'll find all the Xbox-related trailers from this summer's Future Games Show, and be...
- Xbox
- Future Games Show
- Round Up
- Xbox Series X
- Xbox Series S
News Ex-Sony, Naughty Dog & Infinity Ward Devs Announce 'Crossfire' For Xbox Series X|S
It's looking pretty impressive!
One of the games that you might have glossed over a little bit in today's Summer Game Fest 2026 Showcase was Crossfire, which is a new action-adventure / shooter game coming to Xbox Series X and S in the future. What's particularly interesting about this one is that it's being developed by a new studio called "That's...
- Xbox
- Crossfire
- Xbox Series X
- Xbox Series S
Roundup All The Xbox Reveals From Day Of The Devs 2026
The show that happened AFTER Summer Game Fest 2026
Last night, following the conclusion of the Summer Game Fest 2026 Showcase, we were treated to yet another indie showcase in the form of Day of the Devs 2026, and there's every chance you missed it entirely. This is an event that tends to go under the radar because of when it airs, so we thought...
- Xbox
- Day Of The Devs
- Round Up
