We've already heard from Xbox boss Phil Spencer on his thoughts about yesterday's Steam Machine reveal, with Spencer "welcom[ing] new options for players to access games everywhere", but how does Valve feel about the comparisons to Xbox, PlayStation and Nintendo's efforts in the console space?
Speaking to Eurogamer yesterday, a member of Valve's PR team insisted that the company has focused on its own audience and experiences to build the Steam Machine, highlighting how much "value" PC gaming has to offer:
"We typically just work back from our own experience playing PC games and what we wish was possible to do and what we hear our users say as well."
"PC gaming has a lot of value to offer. There are a lot of game genres that started on PC because it's an open platform where people could mod and experiment and do things that are not necessarily possible if the distribution of software is restricted in any way. We don't really tend to work back from what's happening in other spaces and we try and focus on our audience."
Of course, while the Steam Machine itself may have been informed by Valve's audience and the company's experiences surrounding the PC platform, it's still setting itself up as a console competitor - especially if the price is right.
It's going to be a little while longer until we find out how much the Steam Machine will go for, but if it can get anywhere near the Xbox Series S's $399.99 price tag, it'll send more than a few ripples through the world of console gaming.