It's been a month now since the ROG Xbox Ally and ROG Xbox Ally X handhelds first debuted on the scene, and we've been waiting over the past few weeks to hear from ASUS about how well they've fared in terms of sales.
In an investor call yesterday, the company highlighted the success of the premium ROG Xbox Ally X model in particular, pointing out that stock has been in short supply and they actually underestimated the demand of the device.
As a result, production is ramping up to "fill the demand that exists":
"We believe that we have achieved our original goals of premium positioning, creating a new growth driver in our gaming segment. That's why we released our third-generation ROG Ally last month. It featured deeper collaboration with Xbox. Since its launch, we see the market response for it has been extremely positive, particularly, there has been an appetite for the premium higher-end models, exceeding our expectations. These high-ended variants are currently in short supply. We are working closely with key component suppliers to ramp up production and fill the demand gap that exists. Our goal with the ROG Ally is for it to remain a core pillar within the ASUS gaming portfolio."
As we've highlighted in recent weeks, the ROG Xbox Ally X is the model that's been consistently out of stock in certain areas around the world, whereas the cheaper ROG Xbox Ally model doesn't seem to have suffered the same issues.
ASUS has yet to comment on how well that version has fared with gamers thus far, but it's safe to say the ROG Xbox Ally X is what most early adopters seem to be opting for. Based on these comments from ASUS, here's hoping stock issues will soon become a thing of the past for anyone who wants to grab one.