There have been concerns raised about Xbox Game Pass potentially detracting from game sales, but as we already heard from the Atomfall developer in April, Microsoft's subscription service helped this title become a "huge success".
Rebellion has elaborated on this during a chat with The Game Business (via IGN), mentioning how the British-themed survival game was "immediately profitable" on release, even though around two million players were experiencing the title on Xbox Game Pass.
The team was able to instantly make back development costs and it's already led to discussions about potential sequels or spin-offs in the future, while the team chips away at the post-launch support and DLC for the current game.
In a recent interview with GamesIndustry.biz, the developer's CEO Jason Kingsley spoke about how Game Pass can run the risk of cannabilising part of the audience, but what's gained from that cost is "disproportionate" as Microsoft's service still guarantees a "certain level of income".
"With Game Pass, you can get people to try it, then as a result of those people trying it, they like it, and they then tell their mates on social media, 'I found this game on Game Pass, I really enjoyed it, you should have a go."
Again, this isn't the first time we've heard about certain game developers praising Xbox Game Pass for helping get the word out there, with titles like Clair Obscur: Expedition 33 also seemingly benefiting from people simply giving the game a go on Microsoft's service.