SEGA Exec Responds Once Again To Idea Of Potential Xbox Acquisition

Earlier this year, documents from an FTC hearing revealed that Phil Spencer and his Xbox team were seriously considering a potential acquisition of SEGA back in 2020 and 2021, but obviously that never ended up materialising.

Nevertheless, SEGA has been asked about this on multiple occasions since, and this latest example comes courtesy of CNBC. The question was posed to SEGA Chief Operating Officer Shuji Utsumi, who pointed out that "multiple companies are interested" and SEGA is "honoured", but nevertheless has no interest in being acquired.

"Many companies are interested. We feel honored."

"We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen.”

This basically echoes what Utsumi was saying a few months ago, although he did make sure to note back then that SEGA was "very close" with Microsoft and had a lot of respect for Phil Spencer and his team.

Instead of being acquired, it actually sounds like SEGA wants to be the one doing the acquiring! The company is "still looking for opportunities for growth", and recently acquired Angry Birds creator Rovio for a cool €706 million.

Do you ever see a world where Xbox could acquire SEGA? Let us know down in the comments below.