You may have seen some news today about Xbox "struggling" in Europe, and it comes from some GSD data (via the website GamesIndustry.biz) pointing out that the Series X and Series S were down 52% year-on-year in October 2023 compared to October 2022, while the Nintendo Switch dropped 20% and the PS5 increased by 143%.
That obviously doesn't make for fantastic reading, but the "catch" we mentioned is that it doesn't include every European country. The likes of the UK and Germany aren't tracked for this data - instead, it's made up of Belgium, Denmark, Finland, France, Italy, Portugal, Russia, Spain, Sweden and Switzerland alone.
Something else to point out is that Microsoft has achieved sales gains with the Xbox Series X and Xbox Series S in Europe at times in 2023, but for most of the year, those gains have sadly been dropping off. This is despite Starfield being the biggest Xbox launch of the generation in Europe following its release back in September.
As for the PS5's major sales increase, this is apparently due to a significantly larger batch of stock being available in October 2023 compared to October 2022. In fact, if you look back to 2022 as a whole, Xbox was the only platform to boast improved console sales in Europe compared to 2021 - PlayStation and Nintendo actually fell quite heavily year-on-year. The tables have turned now though, and Sony has spent the majority of 2023 making huge sales gains in the console space compared to the previous 12 months as a result of that increased stock.
So, we don't think that Xbox is in major trouble in Europe based on this data, but nevertheless it's always disappointing to hear that console sales have fallen by such a large degree. Here's hoping Black Friday will turn things around!