We've been hearing a lot from the "Father of Xbox" Seamus Blackley in recent weeks to celebrate the 20th anniversary of Xbox, and he happened to mention on Twitter yesterday that he felt Xbox One almost killed off the brand entirely.
In response to a comment about the Power On: The Story of Xbox documentary, Blackley (who was a key member of the original Xbox team) revealed that "there was a moment, at the Xbox One launch, when I feared it was over".
Much has been said about the failures of the Xbox One launch back in 2013, which ultimately led to then-Xbox head Don Mattrick leaving Microsoft, and current boss Phil Spencer taking his place. In the Power On documentary, Mattrick admitted that he "[wished] that I would have had an opportunity to stay to execute on the vision [of Xbox One]".
Undoubtedly, Sony's PlayStation 4 had a much better generation in terms of sales compared to Xbox One, but thanks to Phil Spencer and his team, Microsoft ultimately managed to turn Xbox's fortunes around and prevent the brand from being finished off altogether. Spencer highlighted back in 2020 that it was "the biggest challenge I've had in my career."
Did you "fear it was all over" for Xbox back in 2013? Let us know your thoughts down in the comments.