Gaming has exploded over the years, and as a result, creators from all around the world are delivering a diverse selection of AAA titles all the way down to indie games. It's been incredible to see, especially with the ID@Xbox program making magnificent strides in highlighting some of the lesser known titles. That being said, there's always more that can be done, so the Microsoft Store is now highlighting 'Games Made in Latin America' in a special collection.
Following a similar temporary collection in the past, Xbox has heard the feedback that users would like to see it implemented permanently. According to Daniel Martins, who works on the marketing team at Xbox, the 'Games Made in Latin America' collection will be remaining on the store and will also be available to browse worldwide.
While the section won't always have a placement on the store's front page, users will still be able to search for it via keywords or by checking out the dedicated page on the Xbox website. It's described as featuring "games from many talented Latin American Developers and Studios", which includes titles such as Cobra Kai: The Karate Kid Saga Continues, Kaze and the Wild Masks, and Kerbal Space Program.
Dependent on where you are in the world, different keywords are in place to find the category on the store, but hopefully this is something that is streamlined as time goes on.
We'd love to see more of these collections implemented in the future, as it's always great to see Xbox elevating a diverse range of voices from various communities. It's also a welcome move to see the team implement it as a permanent inclusion, feeling like a more meaningful gesture rather than just a temporary means of celebrating events.
What collections would you like to see implemented in the future? Let us know in the comments below.
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[source twitter.com]
Comments 8
Well if they're gonna do that, they should do it for all regions/continents. Why should Latin America get special treatment?
@Dezzy they totally should do it for all regions. I believe Latin America is getting "special treatment" because there is an important latino community inside the USA and because Xbox is striving to grow within Latin America itself. Not to mention that Phil Spencer specifically said more than once that he wanted to have studios in Latin America. I'd expect a couple of the studios in the region to be acquired soonish.
@Magabro I wouldn't come to the conclusion that acquisitions will be made in Latin America, but yeah Spencer has indeed voiced recently that he wants to increase Xbox presence in Latin America due to high demand. The focus for Microsoft right now is to find good community managers that will contribute towards forming close Xbox communities in each region and one of those regions is Latin America. They obviously want to focus on other places as well, but these things take time. I believe Spencer said these changes will be implemented within the coming year and we're already seeing the fruition of those claims, which is great!
@Dezzy I agree maybe I am a racist American I just don't see the need to highlight anything from regions if they make good games they will get the credit they deserve. I have never bought a game because it is from a certain region for instance a jrpg. Now if they want to highlight a studio as an indie breaking out or their first game is terrific but unknown I am all for that. Gaming is supposed to bring us together not say i am buying this because it is from France. Since I mostly own Ubisoft Bethesda and Parodox games I suppose I support a large world market.
I generally agree about it being odd to highlight "games made in Latin America".... You could say marketing to the Latino population in the US, but that doesn't really make sense... It's not really going to sell more games here, and I've never gotten the sense that "Hispanics buy things from south America" more and anyone else outside traditional/cultural/cuisine/etc goods. If doing demographic feel good marketing, women, lbgtq, aa, etc tend to be groups that's a reliable strategy for (for better or worse). Regional would be a new one.
I'm assuming this it's almost entirely about growing the market in "Latin America" itself, as ours a region close enough to HQ where MS traditionally has a strong market, isn't as Sony dominant as Eurasia, and makes a logical next strong expansion.
But it just looks weird outside those territories.
@VisitingComet1 Agree. I will not even look at games promoted in this way.
@Magabro @Dezzy I don’t know their reasoning but as a Puerto Rican, my guesses start by the fact that the Americas are Xbox biggest markets. Even within the US there are big segments of Latin American culture.
Highlighting Latin American developed games also incentivize Latin American indie studios to port their pc games to Xbox, and right now it’s my understanding Xbox is doing big moves in the regions, Brazil in particular.
TLDR: Latin Amrerica is still Xbox’s own back yard.
Edit to add: as a Latino, it often feels overwhelming to even attempt to enter a market that is so obviously dominated by US American, Canadian, European and Japanese development. Few exceptions tend to be big budget productions. Seeing this highlight makes me actually want to put some effort of targeting Xbox on my own indie projects. It’s very motivational for indie Latin American devs and teams.
nice seeing that. as a brazilian and gamer, it looks wonderful for any latin american dev.
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