Peter Moore, the man who was the vice president of Microsoft's Interactive Entertainment Business division during the original Xbox and Xbox 360 era, has joined Unity as the SVP and GM of Sports & Live Entertainment.
Announcing the news on Twitter, Moore said he was "delighted to be reunited with so many industry friends", and also teased that he will be working "some really cool stuff".
Xbox head Phil Spencer also commented to congratulate Moore on his new role.
Along with working at Xbox, Moore was also at one point the president of Sega of America and the head of EA Sports. After his time at EA, Moore also became the CEO of Liverpool Football Club, branching out from the digital gaming world. It will be interesting to see what he brings to Unity over the coming years.
Are you intrigued to see what Moore cooks up at Unity? Let us know in the comments below