Seven years ago today, Microsoft publicly unveiled the Xbox One for the first time at the Xbox Campus in Redmond, Washington. And let's just say the reception wasn't great.
The event was an hour-long demonstration of what the Xbox One could do, but centred heavily around its entertainment features such as TV integration, Snap mode and the Kinect V2, which ultimately didn't go down well with gamers. In fact, the show was almost thirty minutes old before a gameplay trailer was even teased.
The questions that followed the event didn't go down well either, with confusion surrounding used game policies and the system's requirement for regular online check-ins. Infamously, former Xbox Head Don Mattrick responded to a question about the internet requirement by suggesting those without a connection should stick with the Xbox 360.
Fortunately, Microsoft took a U-turn on some of its policies later in the year, ensuring both offline connections and used games would be fully supported on Xbox One. And of course, the system would transform into something entirely different in years to come, realising its potential through new avenues such as backwards compatibility, Xbox Game Pass, various new models and a wide array of quality titles.
There's little doubt that Xbox as a brand has come a long way since that initial Xbox One reveal back on May 21, 2013. But even so, the event (and what immediately followed) caused lasting damage that Microsoft has been working to repair ever since. For the next generation, the Xbox Series X is a chance to put things right.
Do you remember the Xbox One reveal event? Share your memories of it in the comments below.