Black Ops 7 Sales & Players Down Massively On Last Year's Call Of Duty, New Data Shows

"Player count has halved in 12 months"

by Ben Kerry 1 hour ago

Black Ops 7 Sales & Players Down Massively On Last Year's Call Of Duty, New Data Shows

GamesIndustry.biz has shared some new data from Alinea Analytics and Video Game Insights to show that Black Ops 7 is hugely underperforming Black Ops 6 right now, especially on Steam.

According to data from Alinea Analytics, "Black Ops 7 sold 401,000 copies on Steam 26 days after launch, compared to Black Ops 6 selling 2.3 million units during the same period last year". This doesn't count PC Game Pass data of course, but it still shows a stark drop off from last year, a year where Black Ops 6 was also in the Game Pass library.

Data firm Video Game Insights goes even further back than last year to try and display the decline, showing that not only did Black Ops 7 underperform the three previous COD games "by a wide margin", but its concurrent Steam player count was "80% lower" than Call of Duty: Modern Warfare II from 2022. Bringing in "estimates" for console too, the firm reckons that Black Ops 7 had about half of the overall players than Black Ops 6 during the month after launch.

Although this data isn't confirmed by the folks over at Xbox and Activision of course, it does go hand-in-hand with a recent statement from the team that basically apologised for the state of Call of Duty amidst the series' launch of Black Ops 7. It seems that yes, despite Call of Duty remaining the number one franchise on Xbox Game Pass, Black Ops 7 specifically isn't doing so hot compared to previous entries in the series.

Are you at all surprised by this? Talk to us about COD & Black Ops 7 down below.

[source gamesindustry.biz]

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that's far too old for him, watching football on the telly and probably eating somewhere.

1
Sol4ris
1 hour ago

Jeez, I wonder why that is 😅? Activision/Microsoft had this kick in the b@lls a long time coming, and good thing it finally landed. It shuld bring their inflated egos over the franchise in perspective.

2
Netret0120
1 hour ago

Not surprising in the slightest. I played the campaign which was the worst one ever IMO.

Releasing back2back Black Ops was a strange decision even at its announcement.

Releasing Day 1 on Gamepass will eat into those sales numbers

3
BacklogBrad
1 hour ago

Sounds like it's time for that gamepass premium tier drop.

Black ops 6 might be throwing the numbers off a little too. That was a particularly successful game even by cod standards. I wonder how this game compared to some of the other weaker cod games, not just against the most played one.

4
OldGamer999
1 hour ago

Tried the campaign not great.
And what has that lead to, me uninstalling the whole COD app from my series x.
So next year best be fantastic so I load it again.

Microsoft are good at giving engagement data, BWT they don’t mention how many have installed COD APP.

Anyway let’s hope next year will amaze us. But don’t really care as we Halo next year FPS campaign wise and clockwork as well.

5
Chip-Douglas
52 mins ago

I loved black ops 6 the campaign was amazing the multiplayer loads of fun and the zombies was enjoyable but black ops 7 is terrible bad drug trip co-op campaign the multiplayer is full of older maps campers and the movement is horrible and the zombies is terrible it's not even fun to play!
It's nothing to do with another black ops this cod is just bad and comes across cheap and rushed!

6
Brigurugi
34 mins ago

Maybe they can sell it to Netflix or Skydance. COD, GamePass, Phil, the snotty black lady... all of it. If you're going to run your games and company into the ground burn everything on the way there.