Xbox's New Marketing Campaign Is Producing Some Amazing Adverts In Europe

Finally. About time Xbox actually marketed outside of social media and their showcases. Go big!

Good to see them shake it up a little

I guess now that Microsoft is done spending money to battle regulatory committees, it can focus on putting some dollars towards advertising.

Finally the thing I’ve been moaning about all year.
Well done Xbox

Ooo bus wraps.

I saw some series X console wraps up for pre order on the MS Store. A Starfield one and a mineral camo design. Not sure if they've been covered on PureXbox yet? @kezelpaso

45 quid though. Bit pricey. I thought the PS5 console covers were pricey too!

About bloody time lol

Next will be the series x price drop to £399.99 UK for Black Friday week.
It’s the magic price point in the human brain 😂

@ralphdibny yeah they were covered a few months ago.

That S isn't powering any dreams.

Really a shame that seems to be front and center. It is like the X is just a background to the white console.

I don't think it's caught up to higher ups that the S's initial advantage it gave has ran its course and people are preferring to pay the premium price for PS5 over, essentially, a half gen console.

Really a shame as Microsoft has something pretty great with the X.

@InterceptorAlpha Really interesting as S wasn't supposed to be the next big thing rather it's a really good entry point for lots of new gamers who couldn't afford a gaming device. And I congratulate Microsoft for making this bold decision. Some may not like it but S was the culmination of making games accessible to more players and I'm all here for it. It's an amazing console for it's value.

@Tonmoy And sadly that did not work out. People that want a cheap device get a Switch. PS5 has outsold the S and X combined roughly 3:1. So clearly Microsoft missed the mark there.

All the really accomplished was more market confusion. For examples, my mom was going to get my dad a PS5 because she couldn't figure out the difference between the S and X, IE, the typical consumer. He only got the X because I helped her out.

But at the same time Microsoft has repeatedly made mention of potentially leaving the console market, even before cloud gaming became a thing. And judging from the number of people that just opt for the cloud instead of plucking down on even an S, seems like it'll become a reality in a gen or two.

So should really be no surprise.

The way things are going, legitimately makes me wonder about selling mine and my girlfriend's two Series Xs and getting a couple 3080s for our PCs. At least there we don't have to worry about one platform in the ecosystem holding it back.

@InterceptorAlpha they’ve said they’re not leaving the hardware market. It’s just not the same priority as it once was. They’re not going to out-console PlayStation right now. PlayStation has the “culturally relevant” status with casual gamers at this point. Xbox has a lot of work to even get it competitive, and that’s not really their focus. I would like to see them get better in that area myself, but I just don’t think they care much about console sales.