Microsoft's latest advertising campaign for all things Xbox is in full swing as the team closes out its huge Activision Blizzard deal. Earlier this week, Xbox launched the brand-new 'Wake Up and Dream' trailer set to premiere as the main Xbox TV ad for the holiday season, and now team green has taken over Las Vegas with its 'XSphere'.
Yep, the 'Sphere' in Las Vegas has been running Xbox imagery this week to coincide with Twitchcon, and it looks absolutely epic. We'll drop a clip of the XSphere in action down below - seriously, look how cool this thing is blasting out Xbox games to the Las Vegas skyline!
It's almost surreal to see Xbox games blown up on the Sphere like this, and it's very neat to see Microsoft go big on marketing as it finally secures its purchase of Activision Blizzard. If the team ever had anything to really shout about, it's finally sorting this acquisition out and being able to focus on games again!
On the XSphere specifically, the ad focuses on Starfield, Hellblade 2, Forza Motorsport and Cyberpunk 2077 - much like the team's Wake Up and Dream trailer. If you want to check that trailer out, we'll leave a link to it down below.