Ubisoft CEO Explains Decision To Buy ActiBlizz Cloud Rights From Xbox
Image: Ubisoft Forward: Official Livestream - September 2022

Back in August, it was revealed that Microsoft had struck a deal for Ubisoft to buy the cloud gaming rights to Activision Blizzard titles, and now Ubisoft CEO Yves Guillemot has revealed what "pushed us to go forward with the deal".

Speaking to the Financial Times this week, Guillemot enthused about the potential of the cloud in the future, suggesting that the rise of cloud gaming will (eventually) be similar to when Netflix decided to enter the world of streaming.

“We strongly believe in the next five to 10 years, many games will be streamed and will also be produced in the cloud."

"That’s what pushed us to go forward with the [Microsoft] deal.”

The Ubisoft CEO also mentioned that although it's taking a while for cloud gaming to catch on, he believes it'll happen "very quickly" when the time comes. He couldn't be convinced into revealing any financial details behind the Activision Blizzard deal by the outlet, but we already know it'll involve a "one-off payment" to Microsoft along with a "market-based wholesale pricing mechanism".

So, as long as Microsoft's Activision Blizzard acquisition goes ahead, Ubisoft will be getting cloud streaming rights for all current and future Activision Blizzard console and PC titles for the next 15 years, and they'll even be available as part of the Ubisoft Plus service. Call of Duty being streamed via Ubisoft? It'll be a reality soon, folks...

What are your thoughts on this? Let us know down in the comments section below.

[source ft.com]