As part of yesterday's long list of Xbox announcements, 'Project Moorcroft' was revealed as a way to bring game demos to Xbox Game Pass players. In light of the announcement, Xbox's Sarah Bond has gone into further detail on the upcoming feature.
Essentially, Xbox wants to recreate the 'show floor' demo scenario, often seen at games industry trade shows. With the transition to digital events in light of the COVID-19 pandemic, in-person shows are becoming less relevant, and that's providing an opportunity for Xbox to bring demos directly to players at home.
"Why don't we take Game Pass and make it like the show floor? Why don't we make it possible for a developer to take a piece, a level of their game, release it into Game Pass, generate excitement for what's coming, and also get that really valuable feedback as they're tuning and preparing their game for launch."
It sounds like Xbox is targeting Project Moorcroft at developers as much as players, as devs will even be compensated for adding their demos to Xbox Game Pass.
Although the company has likely been working on this undertaking for some time, it does come across as direct competition to PlayStation's new PS Plus Premium subscription, which will also offer select game demos for subscribers.
Are you looking forward to playing more demos as part of Xbox Game Pass? Let us know down in the comments.