In the latest chapter of the NFT story, EA has again chimed in on the technology and its place in their game portfolio. In the past, the company has seemed willing to explore NFTs but now, EA may be backing off a little bit.
During the company's recent financial results, CEO Andrew Wilson responded to investor questions about NFTs. Here's what he had to say on the company's growth (thanks, Eurogamer):
"Whether that's part of the NFT and the blockchain? Well, that remains to be seen. And I think the way we think about it, is we want to deliver the best possible player experience we can. And so we're going to - we will evaluate that over time. But right now, it's not something that we're driving audience."
So, to cut out some of the 'CEO speak', EA is looking into NFTs just like Ubisoft and others, but they don't want to see the same community reaction that we saw with Ubisoft Quartz. Who'd have thought?
Right now, that's probably a wise idea. After publisher Team17 decided to jump on the NFT train, multiple developers who'd worked under Team17 spoke out against the technology. The backlash eventually led to Team17 pulling the plug on its NFT project.
Will EA get into NFTs? Or is it just too much bad press? Let us know in the comments.