Ubisoft Thinks Players Just 'Don't Get' NFTs

Some of you may remember that Ubisoft decided it was time to go public on its NFT intentions with 'Ubisoft Quartz' last month. It was some weird playable NFT thing being added to Ghost Recon Breakpoint, which just looked like an opportunity for expensive cosmetics to us.

Well, apparently, that's because we "don't get it". In an interview with Australian site Finder, two of Ubisoft's NFT bosses discussed the fan reaction to its Quartz reveal trailer. Here's what Nicolas Pouard, VP at Ubisoft's Strategic Innovations Lab, had to say:

"I think gamers don't get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.

So, it's really, for them. It's really beneficial. But they don't get it for now."

The bosses also said that they expected the negative reaction from gamers. A reaction that prompted Ubisoft to make its Quartz announcement video private on YouTube, due to the amount of dislikes, which are no longer public on the site.

"Well, it was a reaction we were expecting. We know it's not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger. Something that will be more easily understood by our players. That's the way we think about it and why we will keep experimenting.

We will keep releasing features and services around this first initiative. And our belief is that, piece by piece, the puzzle will be revealed and understood by our players. We hope they will better understand the value we offer them."

We're all for new ideas and developers getting the time they need to experiment, but NFTs in games, we're not sold. It feels a little bit like we're being talked down to as well, although we assume that's not Ubisoft's intention.

Here we go: what do you think about NFTs in games? Let us know in the comments.

[source finder.com.au, via eurogamer.net]