EA has responded to a report from Axios which has been floating around over the past couple of days, suggesting both Electronic Arts (EA) and Tencent's Hi-Rez Studios could be bringing TV-style ads to console games.
Axios originally reported that a system called playerWON would "let users determine whether they want to watch a 15 or 30-second video ad in exchange for being able to unlock exclusive gaming perks." Dave Madden of Simulmedia (owner of playerWON) told the site that they had "struck deals" with EA and Hi-Rez Studios.
However, EA has issued a statement to PC Gamer in response to the report, claiming that the company hasn't made any kind of deals to introduce tv-style ads into games, and it's "not something we're currently looking at."
"Following incorrect reports suggesting that we are looking to introduce 'TV-style' commercials into our games, we wanted to clarify that in-game advertising for console games is not something we're currently looking at, or have signed any agreements to implement.
Creating the best possible player experience remains our priority focus."
You might remember that EA faced heavy backlash along these lines last year after introducing in-game replay ads into UFC 4 at launch, eventually removing them and promising they wouldn't be implemented again the future.
Do you think we'll eventually see "TV-style commercials" in EA games? Give us your thoughts below.