You'd think four years after its release, sales would slow down - but that hasn't happened for Resident Evil 7, which Capcom has said is still managing to shift over one million units every year.
In a recent interview with GamesIndustry.biz, Capcom's European CEO, Kiichiro Urata, spoke about how releasing a game during the busy gaming months isn't as important as many think, and how the company's strategy is to use the "quieter period". It's said to be so fans can "avoid the congestion and can focus on enjoying playing [their] games."
Capcom's European chief operating officer, Stuart Turner, weighed in about that one particular game - Resident Evil 7 - and how it's still "shipping over one million units globally per year almost four years after its launch."
"We know quality sells and keeps selling for many, many years. We're still seeing Resident Evil 7 shipping over one million units globally per year almost four years after its launch. By planning much more long-term across different markets we can look at factors such as platform sales promotions, Black Friday, etc... which become more and more important after the first 12 months."
Resident Evil hit its 25th anniversary earlier this week, and many fans are eagerly anticipating the release of Resident Evil Village. A showcase has been promised to be arriving in April with some "surprises", so clearly Capcom is riding off the success the franchise is maintaining. Let's just hope it continues to gain that momentum throughout the year.
Are you surprised to see Resident Evil VII still selling so well? Let us know in the comments below.
[source gamesindustry.biz]
Comments 10
Well I've bought it twice so it must be good lol and VR was excellent, can't wait for the next one
I'm 2500 Microsoft reward points off my pre order of Village. Bring it on.
Couldn't get into it myself.
Ran out of ammo at a boss fight and had no prior save to go back to, so game over for me! I'm clearly crap at these type of games!
I'll admit I was one of those who panned the game for going into first person perspective only to love it once I have played it. I'll wait for RE8 to drop in price or be on Game Pass before I play it because I've got way too many games in my backlog.
“ releasing a game during the busy gaming months isn't as important as many think, and how the company's strategy is to use the "quieter period”
How long have gamers and gaming journalists been saying this?!? And yet Q4 every year you get an avalanche of titles coming out 🙄
@Flurbdurb, the way your headline says "years after release" made me feel exceptionally old, so thanks for that!
@Olliemar28 Haha! It made me feel old too, so I wondered how many people I could take down with me.
I'm tempted to pre-order it but the release date is a little too close to the release of Back 4 Blood for me to finish it properly before moving on.
Really weird for this to be the case. I'm guessing they are just shipping the vanilla RE7 disc? It's really hard to find the Gold version on Xbox One with the DLC included on disc. It's available second hand in the UK but is quite expensive unless you get lucky with an auction.
I'm guessing they are referring to the PS4 version as well though where both Gold and Standard are available in abundance.
With the glaring exception of RE6, the RE games have always been of good quality and released during quieter periods.
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